商业及管理

Master of Science Business and Management, University of Plymouth, UK

The broad aim of the Master of Science Business and Management programme is to develop students’ management potential by developing their knowledge and understanding of the functional areas of business with a strategic management perspective, and an enterprising approach to leading and managing organisations in a complex and changing environment.

The programmes aim to develop graduates who will have:
 

1. Detailed knowledge and understanding of organisations, the dynamic external environments in which they operate, and their management, and leadership;
2. The ability to apply knowledge and understanding of business and management to complex situations to enhance decision making and management practice in general;
3. Critical awareness of current trends and issues in business and management, which is informed by contemporary research and practice;
4. The ability to learn and work autonomously in the pursuit of creative strategies and business solutions;
5. A range of transferable skills relevant to a career in business and management including leadership, analytical, critical thinking, research and communications skills.

You will acquire a wide range of knowledge associated with the major functional areas of business and management, including accounting, economics, finance, marketing, organisational and management principles and many other essential subjects as electives.

This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.

This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.

Prepare for a career in the festival, event and related sectors. This popular programme is designed with strong vocational relevance. You will gain the practical skills to plan, design, market, operate and develop events of different scales, and be able to apply appropriate theories and concepts of event management to practical situations.

This programme aims to ensure that students develop a broad understanding of the diverse, complex and dynamic nature of management. The programme curriculum is both international and practical in its content. Students will acquire management skills as well as intellectual capabilities that will enable them to perform effectively as managers, thus enhancing their employability and facilitating their careers in management.