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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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開課日期 待定
This programme provides both theoretical and practical knowledge to help students master the different forms and practices of corporate communication. Students will learn corporations’ efforts to lead, motivate, persuade and inform its public through public relations, media relations, and management communication.
 
The programme consists of eight courses, which are specially designed to cover all aspects of this discipline and will be taught by renowned professionals.

This programme prepares students to become effective communicators and PR specialists, with the competence and confidence for positions in government institutions, non-profit organizations and private sector.
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Start 21 OCT 2017 (SAT)
Duration Around 1 year and 6 months
This postgraduate Diploma is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in fashion marketing and luxury brand management. This programme also provides further study opportunities for students who wish to articulate to Master's degree programmes with credit exemption.
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Start 06 NOV 2017 (MON)
Duration 12 months to 24 months
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
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Start To be advised
Duration 8 months to 12 months
The University of Hull, United Kingdom
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
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Start 08 SEP 2017 (FRI)
Duration 18 months to 36 months
Neuro Linguistic Programming (NLP) 是提升人類思維、行為和策略的工具,而Neuro-Semantics NLP 便是深入探討人類思維和行為背後的狀態、意義和動機,讓我們更有效實現理想和目標。 本課程運用Neuro-Semantics NLP 的概念和技術,於肢體語言解碼和加強表達能力。
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開課日期 2017年10月11日 (星期三)
修業期 4個星期
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
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Start 01 NOV 2017 (WED)
Duration 20 months to max. 40 months
本課程旨在提高銷售從業員在營銷談判和公司營銷的架構及控制的技巧及知識。
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開課日期 2017年10月7日 (星期六)
修業期 4個星期
演說不盡是「表演」加上「說話」,更重要是要「演活應說的話」,以打動你的聽眾。
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開課日期 2017年10月10日 (星期二)
修業期 4個星期
課程費用 HK$1,050