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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
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Start 02 JUN 2017 (FRI)
Duration 4 months
Fee HK$13,000
● 潮買潮賣 ● 時裝買手首爾遊學團 ● 自助或旅行團無法享有的體驗
先由資深專業時裝買手在出發前教授時裝買手的採購技巧及採購限額計劃(OTB)的計算方法,再跟隨導師前往韓國首爾的時裝零售及批發點,包括兩次東大門服裝市場買手實習體驗,以及到首爾國立大學進行交流。
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開課日期 2017年10月21日 (星期六)
修業期 4日
課程費用 學費: HK$3,900(校友學費為HK$3,600)- (本院保留更改學費之權利,不另行通知)
(同學另須自付住宿及機票費用)
(校友優惠不可網上報名, 須親臨各教學中心報名)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
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Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).
 
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Start 03 JUL 2017 (MON)
Duration 1 year to 2 years

品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本課程分三個單元,包括(一)品牌計劃和管理; (二)品牌分層,定位與價值及(三)策略品牌管理。

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開課日期 2017年10月20日 (星期五)
修業期 3個月

HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本證書課程透過三個單元,讓學員深入瞭解建構品牌資產的過程,包括認識品牌身分和元素、設計市場推廣計劃和整合營銷策略的流程。

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開課日期 待定
修業期 3個月
本課程旨在為學員說明銷售及服務團隊的人事管理技巧和介紹如何為各類大小型零售商設計零售市場策略。

 

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開課日期 2017年6月3日 (星期六)
修業期 4個星期
本課程旨在提高銷售從業員在尊要客戶和策略營銷管理的技巧和知識。
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開課日期 2017年6月3日 (星期六)
修業期 4個星期
透過三個六小時的工作坊,助您掌握數碼營銷知識。工作坊由數碼營銷專家講解不同數碼營銷媒體的概念及應用,以及其最新趨勢,旨在提升學員在數碼營銷方面的知識和能力。
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開課日期 2017年9月9日 (星期六)
修業期 3個星期
課程費用 三個工作坊學費為 HK$4,800
如報讀個別工作坊,每個工作坊學費為 HK$1,800
(校友學費為HK$1,600, 校友優惠不可網上報名, 須親臨各教學中心報名)

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊

工作坊(一) - 搜索引擎優化 SEO (Search Engine Optimization)

當用戶在搜索引擎搜尋某一個關鍵詞時,網站排得越前,才會令網站的曝光率増加,獲得更多流量,最終提升網站的宣傳力。透過瞭解搜索引擎原理,優化網站內容,學員能掌握搜索引擎優化手段,有助公司業務發展。

PT
開課日期 2017年9月9日 (星期六)
修業期 1日
課程費用 HK$1,800