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課程編號: CC 66 - 702
for HKDSE 學生
2587 3219
2571 8480

香港現時有不少業務推廣活動均以新媒體和社交媒體平台作宣傳途徑, 可見市場對於媒體製作服務的需求呈顯著上升的趨勢,渴求在互動平台上有多元化的媒體製作,故需要一班具有傳播知識、同時又懂得媒體規劃和新媒體技術的新一代 。

課程目標及特點

課程旨在涵蓋藝術、人文科學和資訊科技教學,協助學生了解傳播學的基本概念,而同時有相關知識技術製作新媒體。

短片製作及暑期實習

本課程設有自願性質的短片製作及暑期實習計劃,不計學分。利用真實拍攝習作項目,增強媒體製作技巧及應用學科知識,並透過不同工作類型的實習計劃,讓學生累積寶貴工作經驗。

升學前景

本港或海外大學提供相關學士學位課程,包括數碼媒體、新媒體、傳播學、廣播及新聞等多個專業範疇。

畢業生可報讀香港大學專業進修學院學位課程中心提供的全日制銜接學位課程,包括


西英格蘭大學 (The University of the West of England, Bristol)

  • 媒體文化及實踐(榮譽)文學士

英國密德薩斯大學 (Middlesex University, UK)

  • 新聞媒體(榮譽)文學士
  • 媒體及文化研究(榮譽)文學士
  • 出版媒體(榮譽)文學士


澳洲西澳洲大學 (The University of Western Australia, Australia)

  • 文學士(傳播與媒體)


愛丁堡龍比亞大學 (Edinburgh Napier University, Scotland)

  • 傳播、廣告及公關文學士

就業前景

完成課程後畢業生可投身各大企業及市場推廣媒體相關部門或本地不同媒體製作單位,以下是一些有關媒體製作的職位:

  • 客戶服務主任/經理(新媒體)
  • 數字媒體經理
  • 內容營銷主任/經理
  • 媒體制作/編輯
  • 跨媒體設計師
  • 社交媒體主任/經理
  • 營銷及公共關係經理

通用技能
  • Introduction to Multimedia
  • Mathematics and Statistics for Daily Life Applications
  • General English III
  • English for Academic and Professional Purposes Parts I & II
  • English for Business
  • Practical Chinese
  • Intra- and Interpersonal Competencies
專門知識

Year 1

  • Visual Storytelling
  • Motion Graphics for Presentation
  • Media Technology Workshop
  • Web Page Authoring
  • Introduction to Marketing
  • Introduction to Corporate Communications
  • Introduction to Media and Communications


Year 2

  • Media Law and Ethics
  • Principles for New Media Copywriting
  • Digital Video Production
  • Digital Media for E-marketing and Mobile Marketing
  • Strategic Media Planning
  • Search Engine Optimisation and Web Analytics
  • Media and Communication Project

備註 :

CEF logo 已被列入持續進修基金可獲發還款項的課程 (只限部分單元)。

Leung Wai Kei Jenny
Leung Wai Kei Jenny
  • 2014-15 Student of Higher Diploma in New Media and Communication (Year 1)

中學開始已對媒體很有興趣,所以修讀了這個課程。透過理論課題到實踐媒體製作,掌握了關於媒體的各種知識,當中包括市場學、新媒體相關的資訊科技知識,我們亦學習到使用專業媒體製作軟件。更高興的是,這個課程給予學生嘗試不同的影片拍攝活動,增強我們日後在職場的競爭力。

Chan Wai Ka Dylan
Chan Wai Ka Dylan
  • 2014-15 Student of Higher Diploma in New Media and Communication (Year 1)

報讀這個課程前,我猶豫了很久,因是新開辦的課程,沒有畢業生升學出路參考,不免有點疑慮。現在十分慶幸當初的選擇是絕對正確,因為這裡不單教授課本上的知識,更給予我們很大的發揮空間,與過往中學的學習模式截然不同。院校提供不少機會豐富我們對媒體製作的認識,讓我們學以致用,對於未來投身相關行業有很大幫助。

Liu Kwok Kwan Calvin
Liu Kwok Kwan Calvin
  • 2014-15 Student of Higher Diploma in New Media and Communication (Year 1)

由一向著重公式化的理科生成為無框架束縛的新媒體學生,對我而言,有翻天覆地的轉變。以往即使對媒體創作有興趣,但總是無從入手,而這裡給予我機會發掘自己的新領域,然後再擴展開去。講師亦提供不少機會讓我們親身體驗,磨練拍攝影片及後期製作技巧,使我能全心享受學習的樂趣。

Chin Ming Fung Queenie
Chin Ming Fung Queenie
  • 2014-15 Student of Higher Diploma in New Media and Communication (Year 1)

對我而言新媒體與傳播這課程,無疑是一個嶄新的領域。之前沒想到媒體是一門藝術—在storytelling上教會我們影像拍攝的理解和技巧;也不曉得媒體內容涉獵豐富,層面很廣—marketing讓我們知識層面不單停留在媒體的知識上。院校也積極為我們尋找合適活動和比賽,讓我們親身體驗實踐所學,更快踏入媒體的世界。

Wai Ching Yi
Wai Ching Yi
  • 2013-15 Student of Higher Diploma in New Media and Communication (Year 2)

After studying more than a year in the New Media and Communication programme, I think work hard and play hard is the most important part of studying in any tertiary education programme.

This programme provides student with a wide range of coverage in different practical skills, such as video editing and shooting and some basic editing skills, media planning skills and different kinds of marketing strategies to promote the company’s products by using different new media tools. The courses included in this programme not only enriched our knowledge in both media and marketing fields but also enlighten our creativity in thinking and accomplishing different creative ideas.

For people who have not yet decided which specific area they are interested in the most, NMC would provide you with different opportunities in meeting various learning topics and thus, I believe that after two years of studies, you will definitely be able to find your own path in learning and also in your future job prospects. Therefore if you have dreams, chase them and don’t wait for opportunities to come to you but rather to create them for yourself.

Lau Hoi Ming Harry
Lau Hoi Ming Harry
  • 2013-15 Student of Higher Diploma in New Media and Communication (Year 2)

After taking the DSE, I realized that I wanted to pursue working in media. I gained experience from in-class learning, seminars and workshops as well as listening to industry experts' experience on video editing and shooting. After having fundamental knowledge, students could have opportunities for internship in media related works as well as study tours. Mentored by those experienced and professional experts, they could put words into actions. Those chances definitely gave us a valuable experience. I believe I could have a bright future in media after studying this 2-year course.

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