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商業市場營銷及品牌管理

市場營銷及品牌管理

學院提供一系列文憑、學士、深造證書,以至碩士等不同學術程度課程,內容涵蓋基礎市場學,品牌管理及營銷傳播,為不同教育背景學員需要提供全面升學途徑。並與專業市務學會、及業內團體如香港品牌發展局、香港鑽石總會等合作,提供專業實用並重的行政人員及短期課程,幫助在職人士掌握最新市場學知識,應付日常市場管理所需。

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FT
Start To be advised
Duration 2 years
英國赫爾大學
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.
FT
Start 01 SEP 2017 (FRI)
Duration 12 months
Fee HK$110,700
英國赫爾大學
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.
FT
Start 01 SEP 2017 (FRI)
Duration 12 months
Fee HK$110,700
FT
Start To be advised
Duration 2 years
FT
Start To be advised
Duration 2 years
英國龍比亞大學
This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
FT
Start 01 SEP 2017 (FRI)
Duration 10 months
Fee HK$79,500 - 82,300

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊
 

工作坊(三) : 移動營銷新面貌 Mobile Marketing

隨著移動裝置普及,移動營銷將會越來越重要。作為市場專才,必須掌握最新營銷趨勢。 透過此工作坊, 學員將可瞭解移動營銷現況及趨勢,以及如何有效地將移動營銷融入整體營銷傳播策略。

PT
開課日期 2017年9月30日 (星期六)
修業期 1日
課程費用 HK$1,800
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 04 SEP 2017 (MON)
Duration 4 months
Fee HK$13,000
英國龍比亞大學
The MSc in Marketing with Festival and Event Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 09 OCT 2017 (MON)
Duration 20 months to 2 years
PT
開課日期 待定