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商業市場營銷及品牌管理

市場營銷及品牌管理

學院提供一系列文憑、學士、深造證書,以至碩士等不同學術程度課程,內容涵蓋基礎市場學,品牌管理及營銷傳播,為不同教育背景學員需要提供全面升學途徑。並與專業市務學會、及業內團體如香港品牌發展局、香港鑽石總會等合作,提供專業實用並重的行政人員及短期課程,幫助在職人士掌握最新市場學知識,應付日常市場管理所需。

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Neuro Linguistic Programming (NLP) 是提升人類思維、行為和策略的工具,而Neuro-Semantics NLP 便是深入探討人類思維和行為背後的狀態、意義和動機,讓我們更有效實現理想和目標。 本課程運用Neuro-Semantics NLP 的概念和技術,於肢體語言解碼和加強表達能力。
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開課日期 待定
修業期 4個星期
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry.
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Start 07 APR 2017 (FRI)
Duration 3 months to 4 months
本課程旨在介紹各類零售業的環境和特質及幫助學員了解零售業的營運和管理。
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開課日期 待定
修業期 4個星期
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
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Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
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Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
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Start 12 JUL 2017 (WED)
Duration 8 months to 1 year and 6 months
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry. Participants who have completed the first four modules and passed the group presentation may exit with an Executive Certificate in Jewellery Marketing and Management.
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Start 07 APR 2017 (FRI)
Duration 6 months to 7 months

品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本課程分三個單元,包括(一)品牌計劃和管理; (二)品牌分層,定位與價值及(三)策略品牌管理。

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開課日期 2017年10月20日 (星期五)
修業期 3個月
● 潮買潮賣 ● 時裝買手首爾遊學團 ● 自助或旅行團無法享有的體驗
先由資深專業時裝買手在出發前教授時裝買手的採購技巧及採購限額計劃(OTB)的計算方法,再跟隨導師前往韓國首爾的時裝零售及批發點,包括兩次東大門服裝市場買手實習體驗,以及到首爾國立大學進行交流。
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開課日期 2017年4月22日 (星期六)
修業期 4日
課程費用 學費: HK$3,900(校友學費為HK$3,600)- (本院保留更改學費之權利,不另行通知)
(同學另須自付住宿及機票費用)
(校友優惠不可網上報名, 須親臨各教學中心報名)
本課程為期三個月,旨在為學員提供一站式數碼、社交媒體及最新內容營銷趨勢的策略分析與策劃攻略。近年數碼及社交媒體的種類和工具越來越多,課程為有意提升及緊貼數碼及內容營銷的學員增值。透過業內數碼營銷專家的授課和嘉賓講座、以實例主導、全方位發掘數碼營銷大勢和整合攻略。 
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開課日期 2018年2月10日 (星期六)
修業期 3個月
課程費用 HK$6750
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開課日期 待定