Main content start

商業市場營銷及品牌管理

市場營銷及品牌管理

學院提供一系列文憑、學士、深造證書,以至碩士等不同學術程度課程,內容涵蓋基礎市場學,品牌管理及營銷傳播,為不同教育背景學員需要提供全面升學途徑。並與專業市務學會、及業內團體如香港品牌發展局、香港鑽石總會等合作,提供專業實用並重的行政人員及短期課程,幫助在職人士掌握最新市場學知識,應付日常市場管理所需。

訂閱 e-資訊
Neuro Linguistic Programming (NLP) 是提升人類思維、行為和策略的工具,而Neuro-Semantics NLP 便是深入探討人類思維和行為背後的狀態、意義和動機,讓我們更有效實現理想和目標。 本課程運用Neuro-Semantics NLP 的概念和技術,於肢體語言解碼和加強表達能力。
PT
開課日期 待定
修業期 4個星期
HKUSPACE金融商業學院為對創意市場策略、品牌管理及策略、廣告創意等有興趣的學員,提供日本東京落地觀摩及實地增值的機會。非一般旅遊,破天荒為對市場學有興趣的學員組織東京實地《創意研究の遊學》,讓學員集體及分組研學。
  • 出發前行程講解、創意研習背景及成立小組
  • 五天遊學,見學行程包括三大範疇
PT
開課日期 2018年3月1日 (星期四)
修業期 5日
課程費用 1. 課程學費HKD3,500- (校友學費為HK$3,150-)

2. 旅行社團費 (同學另須向旅行社自付有關團費)

*** 學院保留更改學費之權利,不另行通知。校友優惠不可網上報名,須親臨各教學中心報名。

品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本課程分三個單元,包括(一)品牌計劃和管理; (二)品牌分層,定位與價值及(三)策略品牌管理。

PT
開課日期 2017年10月20日 (星期五)
修業期 3個月
行政人員證書《創意營銷策略》課程為期三個月,包括六個單元和小組實踐習作,透過資深營銷專家參與的課堂及多個嘉賓講座,深入討論實用的環球、中國及本地案例,讓學員提升創意營銷策略的實戰知識和技巧。   


 
PT
Start 17 JUN 2017 (SAT)
Duration 3 months
Fee HK$6,750
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 03 JUL 2017 (MON)
Duration 20 months to 40 months
Marketing plays an important strategic role in business. To improve your employability and competitiveness, HKU SPACE offers a series of part-time Advanced Diploma in Marketing programmes to equip you with up-to-date practical marketing knowledge in selected realms of digital / social media marketing, brand management, retailing and marketing that will prepare you for career advancement and higher education at degree level. Programme Highlights:
PT
Start 03 JUL 2017 (MON)
Duration 20 months to 40 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
Royal Central School of Speech and Drama, University of London
This course will provide students with the tools to incorporate performance skills into presentations and communications. Students will discover innovative and dynamic approaches to delivering effective presentations and learn tools and techniques to engage and inspire an audience and finally to discover their performance and vocal techniques to bring contents to life. At the end of the course, students will be able to: increase vocal impact through pitch, pace, pause and power; identify their strengths and weaknesses as a presenter; develop effective communication skills; discover the importance of audience engagement; techniques to structure message and impact of content; use tools to conquer nerves and master the delivering of a business pitch with individual coaching.
PT
Start To be advised
Duration 1.5 days
Fee HK$6,500 - 7,800
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
PT
Start 03 JUL 2017 (MON)
Duration 8 months to 1 year and 6 months
HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).
 
PT
Start 03 JUL 2017 (MON)
Duration 1 year to 2 years