嶄新的理論, 方法, 渠道等都在推動市場營銷手法的變更, 亦需要根據客戶需求和期望以至行為作出全方位的整合. 我們的行政人員專業課程將由市場營銷精英和專業人士為大家展示在品牌, 策略, 市場管理, 零售, 電子數碼及B2B營銷最新的發展。
The intention of the workshop is to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. The course will elaborate ways to redefine corporate development priorities and how the organisation structure and resources can be re-aligned to support future growth.
Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.
This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
- Understand the venture ecosystem --- four actors and their value chain
- Identify the areas of digital transformation
- Examine the various types of innovation and the driving forces.
- Master the know-how to manage the innovation process
- Analyse how new business is generated with innovation