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行政人員專業課程創新市場學

創新市場學

市場營銷需要區分

嶄新的理論, 方法, 渠道等都在推動市場營銷手法的變更, 亦需要根據客戶需求和期望以至行為作出全方位的整合. 我們的行政人員專業課程將由市場營銷精英和專業人士為大家展示在品牌, 策略, 市場管理, 零售, 電子數碼及B2B營銷最新的發展。

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This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology. 
PT
Start 15 JUN 2017 (THU)
Duration 1 day
Fee HK$3000
Postgraduate Diploma in B2B Marketing Management (BMM) programme is committed to train a new generation of marketing experts with global strategic mindset and be familiar with operations of B2B market. It provides students with theories and practical skills to formulate their B2B marketing campaigns. Students can establish and evaluate the effectiveness of a comprehensive marketing strategy to improve client relations, performance efficiency and returns.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Integrated Marketing Communications (IMC) programme is committed to train marketing professionals with vision and practical skills. The programme helps students develop vivid marketing communications strategy and employ appropriate instruments for delivering the most relevant message to the target audiences. Students can make decisions for solving daily business problems as well as to establish a good conceptual background to face future challenges.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Shopper Marketing and Retail Management (SMRM) programme is specially designed for senior management and marketing executives from traditional or emerging retail business and suppliers. The programme covers the cutting edge “shopper marketing” concept and merge intelligence from shopper behaviour research into the overall marketing strategy. It also examines the keys to design excellent shopper experience, embracing contents of various aspects such as brand communication, omni-channel retailing, team leadership and category management, etc.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Psychological contract happens in every human interaction. And it usually happens before the actual sales transactions.  Nowadays there is a lot of mismatch expectations and bad sales experience both in the service providers and receivers. How can service provider engage better with their target service receivers? If there is a gap, how can we avoid violating the psychological contract by constantly adjusting it?
PT
Start 28 JUN 2017 (WED)
Duration 1 day
Fee HK$3000

The intention of the workshop is to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. The course will elaborate ways to redefine corporate development priorities and how the organisation structure and resources can be re-aligned to support future growth.

Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.

PT
Start To be advised
Duration 1 day
Fee HK$3000
The programme aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation. The relevant concepts including communication models for products and shops to target at the most appropriate shoppers, selected but major aspects of managing a retail business, and the long-term relationship and engagement after purchase.
 
PT
Start 24 JUN 2017 (SAT)
Duration 6 months
Fee HK$30000
This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

 
PT
Start 16 JUN 2017 (FRI)
Duration 2 days
Fee HK$6000
Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 
PT
Start To be advised
Duration 2 days
Fee HK$6000
Stay ONE STEP AHEAD by learning how to manage innovation process in order to lead your institution to thrive in this digitalized environment.
 
  • Understand the venture ecosystem --- four actors and their value chain
  • Identify the areas of digital transformation
  • Examine the various types of innovation and the driving forces.
  • Master the know-how to manage the innovation process
  • Analyse how new business is generated with innovation
PT
Start 02 JUN 2017 (FRI)
Duration 2 days
Fee HK$10000