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  • Background

    Our Media and Communication Programmes established in year 2001 provide further opportunities for part-time study for Postgraduate Diploma and Master Graduates to progress at professional level.
    With more than 10 years of academic credibility and over 5,000 graduates, our Media and Communication Programmes continue to emphasize student's development in both the academic and professional aspects so that one will be well equipped for handling future challenges in the information society.

    Who should apply?

    • Marketing, PR and Event Managers and other related professionals with strong interest in Media and Communication
    • Brand Managers, Account Managers, Promotion Managers, Corporate Communication Managers and Publicity Managers
    • Membership and Marketing Coordinators and Project Development Managers
    • Professionals involved in media development and corporate communications training
    • Any other professional with an interest in expanding Media and Communication background and knowledge of technology applications in Communications

    Aims

    Our programmes aim to provide:

    • An investigation into Integrated Marketing Communications(IMC)/  Public Relations (PR)/ Corporate Communications/ Event & Exhibitions and Social Media
    • An opportunity to apply Advertising and Promotional tools into Strategic Marketing Management
    • An exploration of the cultural, administrative theoretical and practical implications of Media and Communication in the commercial sector
    • An introduction to research Integrated Marketing Communications and Branding
    • An opportunity for those wishing to develop diversified capabilities in the use of Marketing Communication skills and works

     


  • Understanding of Integrated Marketing Communication (IMC)

    The foundation of IMC is Communication. Integrated Marketing Communication (IMC) involves the idea that a firm’s promotional efforts should be coordinated to achieve the best combined effects of the firm’s efforts. It is the coordination and integration of all marketing communications tools and resources within a company.

    Related Programmes

    Public Relations

    Any individual, business or organization that relies on public support for continued operation should implement some forms of PR activities. Public Relations Campaign help build strong and consistent branding, refine its public image, develop key messages, seek open communication with target publics, identify opportunities to solidify relationships and adapt to market changes.

    Related Programmes

    Corporate Communications

    Corporate communication is an essential aspect of communication, which needs to be studied and put to use in all the corporate organization for greater efficiency at work. It is referred to the communication processes that are meant for corporate or business purposes.

    Related Programmes

    Exhibitions

    Exhibition provides the opportunities for large numbers of buyers and sellers in an industry to come into direct contact with each other in one place at the same time. Products of interest to the buyers can be viewed at the time that discussion is being held. Potential buyers can examine many company’s products at the same venue within a short period of time.

    Related Programmes

  • Special Talk on Integrated Marketing Communications (IMC): "The Social Media Approach and Customer Engagement"

    The special talk on Integrated Marketing Communications (IMC): “The Social Media Approach and Customer Engagement”, organized by HKU SPACE Media and Communication was successfully held at Admiralty Centre on 30 April 2011.  This was a great opportunity for graduates in IMC and PREM not only to attend a seminar which will help towards understanding Customer Engagement, but also to meet face-to-face with our professional speaker. This seminar gave insights on how marketing communications can employ social media as an instrument to build successful brand relationships as well as to achieve strong consumer engagement.

    Speaker: Mr. Kevin Yeung, Senior Programme Director and
    College Principal Lecturer of HKU SPACE
    First Session: Consumer Trend and Social Media
    Second Session: E = mc2: Engage Customers, Engage Collaborators an Engage Yourself


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