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  • Marketing and Management of Festival & Event Professional Seminar

    Over a Decade of Partnership with Edinburgh Napier University, UK | Seminar
    Date: 10 Feb 2012
    Time: 7:00pm-8:30pm (Registration starts at 6:30pm)
    Venue: Room 204, Admiralty Centre, 18 Harcourt Road, Admiralty, HK
    Fee: Free admission (On-line registration)
    Speaker:
    • Ms. Priscilla Poon
      • Speaker Photo
        Ms. Priscilla Poon
        Associate Director, Olympic Consultants Ltd
        Former Department Head of Events and Coop Marketing, Hong Kong Tourism Board

        Priscilla Poon is the Associate Director of Olympic Consultants Ltd. which specializes in providing marketing, consulting and management services to tourism related businesses and organizations.

        Prior to her consultancy business, Priscilla worked at the Hong Kong Tourism Board (HKTB) for over 25 years. She gained extensive hands-on experience in organizing major mega tourism events of international scale, namely the Chinese New Year Parade, International Dragon Boat Races, Hong Kong Food Festival and International Culinary Awards, and 88th Lions Clubs International Convention and International Parade in HK. Her strengths are programme development, sponsorship and partnership, project contracting, international delegation and local hospitality, marketing, promotions and people movement logistics.

        Ms Poon holds a Master Degree in Hotel and Tourism Management from Hong Kong Polytechnic University.
    • Ms. June Ngan
      • Speaker Photo
        Ms. June Ngan
        Manager, Services Promotions, Hong Kong Trade Development Council

        Ms June YC Ngan joined the Hong Kong Trade Development Council (HKTDC) in 1988 and has gained extensive experience in project planning, promotion and operation. She has been a Project Manager of key international trade fairs and conferences covering diversified industries like jewellery, gift, optical goods, autoparts, furniture, financial services, licensing, design and entertainment. She has very rich project experiences in the M.I.C.E. industry. The most recent large-scale events she worked on were the Inno Design and Tech Expo and the Entertainment Expo Hong Kong.

        Miss Ngan holds a Bachelor Degree from the University of Hong Kong.
    Enquiry: For enquiry, please contact Ms Cho at 2867 8482 or email at cbfseminar@hkuspace.hku.hk
    Remark:

    Seminar conducted in Cantonese

    Topic: Make Events and Festivals Fly High

    One of the key drivers for a successful event is its association with some credible sponsors and strong partners, it is therefore important to draw up sponsorship marketing and partnership programmes with an integrated approach. In the seminar, Ms Priscilla Poon will share her experience in sponsorship marketing and partnership programme development, using business cases from international tourism events and festivals that she had organized for the Hong Kong Tourism Board during her tenure. Her focus will be on sponsorship marketing as a powerful tool in fostering win-win partnership to build market leadership and to differentiate from competitors.

    On event marketing, Ms June Ngan will use the Entertainment Expo HK (EEHK)* as a case study to raise profile of a large-scale event to the public in HK and overseas. She will focus on how the EEHK can be successfully and effectively promoted in the city and how the public attention and local involvement can be generated on top of the large-scale overseas participation. (EEHK* includes almost ten Film, TV, Music, Digital Entertainment events which are held yearly in March & April in HK. EEHK aims to promote HK as an entertainment industry hub providing world class entertainment industry products, talents, technologies as well as the marketing and information exchange platform.) 

    This seminar enables participants to gain insight of the event planning and marketing profession and pick up tips and hints in building sponsorship and partnership relations, as well as city-wide promotion for the events and festivals that you are coordinating and making them fly high.

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