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10
Sep 2016
(Sat)

How to Construct Winning Digital Strategies for Business Growth

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Date & time
10Sep 2016 (Sat)10:00 - 17:00 (lunch incl. 13:00-14:00)
Venue
Admiralty Learning Centre / United Learning Centre
Fee
Early Bird Discounted Course Fee before August 6, 2016: HK$2,500;Course Fee: HK$3,000 *Lunch inclusive
Speaker
  • Dr. David Williams ;
  • Ms. Jacqueline Chong

Dr. David Williams

David has 15 years of experience in commercial digital experience innovations. He served in various senior UX positions for Motorola, Nuance and Razorfish and co-founded Asentio Design in Shanghai (China’s first research-to-design digital product and service design studio). David also has teaching and commercial relationships with 10 universities around Asia and Europe and worked with NGOs and social businesses.

Ms. Jacqueline Chong

Jacqueline is a seasoned professional within the mobile phone industry and has extensive experience in helping brands as BMW, PizzaHut and Fortress formulate and execute their mobile digital strategies.

Enquiry
29755736 (epgd_dsbt@hkuspace.hku.hk)

Objective(s):

  • Highlight key features of successful digital strategies;
  • Showcase how companies are enhancing competitiveness via digital media;
  • Close the gaps between business objectives and digital strategies; and
  • Illustrate how to implement digital strategies for branding, customer loyalty, and business model transformation.

Duration: 6 hours (09:00 – 12:00), (13:30 – 16:30)

Course Fee: HKD 3,000 per person (early bird registration up till Sep 3 2016: HKD 2,500). Course fee includes complimentary lunch.

Workshop Agenda:

  • Building Successful Digital Strategies
    • Digital Strategy Framework
    • Exemplary Practices from Different Businesses
    • Potential of New Digital Services
  • Business Transformation
    • Engaging Customers in the Digital Age
    • Aligning with Business Objectives
    • Innovative Revenue and Business Models

Who Should Attend:

Professionals who have need to drive business growth digitally or individuals who want to pursue a career in digital strategy.

Description:

Despite recent popularity of Big Data, Social Media, Financial Technologies (FinTech), Internet of Things (IOTs) and Internet Plus (+), even seasoned business executives are relatively novice in devising digital strategies for business growth.  This workshop will offer a solid framework for constructing digital strategies for different market situations, extending current understanding of customers, and fostering long-term customer relationships via real life case studies from GreenTomato.