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21
Apr 2017
(Fri)
Apr 2017
(Fri)
HULL UNIVERSITY BUSINESS SCHOOL INFORMATION DAY: Star Guest Talk + Information Seminar (Marketing)
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- Date & time
- 21Apr 2017 (Fri)19:00 - 20:30
- Venue
- Room 301, 3/F, Admiralty Centre, 18 Harcourt Road, Hong Kong
- Fee
- Free Admission
- Speaker
-
- Ms Angela Shing, Senior Vice President, Head of Marketing Communications, Country Marketing, Citibank (Hong Kong) Limited
Ms Angela Shing, Senior Vice President, Head of Marketing Communications, Country Marketing, Citibank (Hong Kong) Limited
Star Guest Talk (19:00 -20:30)
Topic: "廣告轉型101 － 品牌不敗必要術"
在Digital時代，所有品牌都要重新制定廣告策略。觀眾的習慣不斷改變，電視收視持續下滑，傳統媒體的閱讀人數又大受打擊，品牌該如何為品牌的推廣轉型？Citibank近年大力利用數碼媒體，成效非常顯著，也為品牌帶來理想的業務成績。嘉賓講者會為大家探討如何為廣告轉型，正式為品牌進入數碼傳訊年代，成功讓品牌價值和業務持續增長。
(Delivered in Cantonese)
Speaker:
Ms Angela Shing, Head of Marketing Communications, Citibank (Hong Kong) Limited
成靜雯女士，花旗銀行(香港)有限公司高級副總裁
Taster Lecture/ Workshop : (20:30 -21:00)
Topic: How to build emotional brands?
Speaker & Programme Leader: Dr Dianne Dean, Senior Lecturer, Hull University Business School
