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What's HappeningEvents

14
Sep 2017
(Thu)

Innovation & Entrepreneurship Seminar: Market-driven Innovation

Event Unit
| Innovation & Entrepreneurship, Management & Human Capital Leadership

Date & time
14Sep 2017 (Thu)19:00 - 20:00 Free
Venue
ADC 207, 2/F, Admiralty Centre, 18 Harcourt Road, Hong Kong (access via the Shopping Arcade escalators through Exit A, Admiralty MTR Station)
Speaker
Mr. Henry Ma, Senior Programme Director, HKU SPACE

Mr. Henry Ma, Senior Programme Director, HKU SPACE

As an innovator, engineer, and marketer, Mr. Ma has around 20 years of industry working experience in a few global science companies (such as GE, DuPont, and 3M) as business leader leading cross-functional teams in Greater China and Asia Pacific for market-driven innovation and new product development across different industries. Prior to his current role as the Senior Program Director of HKU SPACE, he was the CMO (Technology & Incubation) of HKUST and the first Director - Materials Innovation of FOSSIL Group (Listed in USA). Academically, Mr. Ma holds an MBA degree from the University of Cambridge and is pursuing his doctoral degree at the University of Hong Kong with research focus on cross-sector (university-industry-government) collaboration, market-driven innovation, knowledge transfer, technology commercialization, and regional innovation systems in Hong Kong and Mainland China.

Online Registration
Enquiry
28678318 (samuel.chu@hkuspace.hku.hk; henry.ma@hkuspace.hku.hk)
Relevant Programmes
Executive Certificate in Commercialization of Innovative Products Executive Certificate in Intellectual Property Asset Management Executive Certificate in Digital Business and Innovation
Innovation

Five key topics will be shared by the speaker:

  1. Innovation for Market Needs,
  2. Collaborations for Open Innovation,
  3. Strategic Marketing for R&D Commercialization,
  4. Collaborative Innovation Framework,
  5. Hong Kong's Innovation System

Innovation is an essential pillar for sustainable growth in today’s fast-changing marketspace.  “Market-driven Innovation” is a transformative approach to guide R&D and new product development from outside-in perspective (instead of inside-out) based on market needs (including customers’ unspoken needs and latent needs). This approach enables innovation organizations (in enterprises, universities, and research institutes) to “Do Right Things” (strategic direction) and then “Do Things Right”   (effective execution) for achieving growth mission via strategic marketing process and collaborative innovation framework within the Hong Kong’s innovation system.