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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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Neuro Linguistic Programming (NLP) 是提升人類思維、行為和策略的工具,而Neuro-Semantics NLP 便是深入探討人類思維和行為背後的狀態、意義和動機,讓我們更有效實現理想和目標。 本課程運用Neuro-Semantics NLP 的概念和技術,於肢體語言解碼和加強表達能力。
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開課日期 2017年3月15日 (星期三)
修業期 4個星期
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry.
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Start 17 MAR 2017 (FRI)
Duration 3 months to 4 months
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry. Participants who have completed the first four modules and passed the group presentation may exit with an Executive Certificate in Jewellery Marketing and Management.
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Start 17 MAR 2017 (FRI)
Duration 6 months to 7 months
University of Leicester, UK
University of Leicester - Master of Science in Marketing

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace. You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.
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Start 01 MAY 2017 (MON)
Duration 2 years to 2.5 years
Fee £9,531 (2016/17)
Edinburgh Napier University, UK
The MSc in Marketing is two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
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Start 12 JUN 2017 (MON)
Duration 20 months to 2 years
Edinburgh Napier University, UK
The MSc in Marketing with Festival and Event Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
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Start 12 JUN 2017 (MON)
Duration 20 months to 2 years
Edinburgh Napier University, UK
MSc in Marketing with Sales Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2015. Over the last few decades, selling has evolved from focusing on short term seller needs to longer term customer and seller needs. The importance of selling skills to corporate performance and economic growth is increasingly recognised by corporations and governments. Moreover, the sales function does play a crucial role in the marketing planning and management process. The programme aimed to equip students with the knowledge and intellectual capabilities to develop a career in this field.
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Start 12 JUN 2017 (MON)
Duration 20 months to 2 years
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
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Start 06 MAR 2017 (MON)
Duration 12 months to 24 months
This postgraduate Diploma is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in fashion marketing and luxury brand management. This programme also provides further study opportunities for students who wish to articulate to Master's degree programmes with credit exemption.
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Start 06 MAR 2017 (MON)
Duration 12 months to 24 months
This Postgraduate Diploma provides opportunities for managers of the retail and services sector to develop and enhance the marketing knowledge, international perspective and managerial skills required to enhance their company's competitiveness, innovative capabilities and brand reputation.
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Start 06 MAR 2017 (MON)
Duration 12 months to 24 months
HKU SPACE is a registered CIM Accredited Study Center in Hong Kong offering the CIM Qualifications#. We pride ourselves on our proven record in offering outstanding marketing education programmes. With over a decade of experience in collaborating with CIM, we have been very successful in helping marketers reach new heights in their professional careers.
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Start 27 MAR 2017 (MON)
Duration 1 year
Fee HK$5,900