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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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Neuro Linguistic Programming (NLP) 是提升人類思維、行為和策略的工具,而Neuro-Semantics NLP 便是深入探討人類思維和行為背後的狀態、意義和動機,讓我們更有效實現理想和目標。 本課程運用Neuro-Semantics NLP 的概念和技術,於肢體語言解碼和加強表達能力。
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開課日期 待定
修業期 4個星期
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
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Start 02 MAY 2017 (TUE)
Duration 4 months
Fee HK$13,000
本課程旨在提高銷售從業員在營銷談判和公司營銷的架構及控制的技巧及知識。
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開課日期 2017年10月7日 (星期六)
修業期 4個星期
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
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Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
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Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
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Start 03 JUL 2017 (MON)
Duration 8 months to 1 year and 6 months

品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本課程分三個單元,包括(一)品牌計劃和管理; (二)品牌分層,定位與價值及(三)策略品牌管理。

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開課日期 2017年10月20日 (星期五)
修業期 3個月
本課程旨在提高銷售從業員在營銷行政及管理方面的技巧及知識,讓學員了解客戶消費行為及顧客關係管理。
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開課日期 2017年5月6日 (星期六)
修業期 4個星期
本課程旨在為學員介紹客戶關係管理,從而幫助他們了解、吸引和保留顧客。讓學員了解採購及庫存管理程序。

 

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開課日期 2017年5月6日 (星期六)
修業期 4個星期
本課程旨在為學員說明銷售及服務團隊的人事管理技巧和介紹如何為各類大小型零售商設計零售市場策略。

 

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開課日期 2017年6月3日 (星期六)
修業期 4個星期
本課程旨在提高銷售從業員在尊要客戶和策略營銷管理的技巧和知識。
PT
開課日期 2017年6月3日 (星期六)
修業期 4個星期