Main content start

Executive Education

Subscribe e-connect
The programme aims to equip students with front-end investment techniques and scientific analysis tactics; enrich their practical experience in professional finance areas; and help them become financial market knowledge-based professionals. Upon completion of the programme, students will be able to analyze the formation and operation of different types of financial products, apply the latest investment models and concepts, combined with their practical experiences, into investment strategy. Furthermore, students could follow closely the development of global financial markets and effectively manage risks to make the best decision for personal and corporate investment portfolio management.
PT
Start To be advised
Duration 1 year
Fee HK$50,000
Drawing on the combined insights of finance and behavioural science, behavioural finance recognises that our abilities to make complex investment decisions are limited by investor biases and emotions. The programme will offer you critical insights and actionable ideas in (1) Behavioural Finance Framework – assessing investment opportunities and potential risks caused by behavioural biases; (2) Human Nature and Investment – exploiting investment decision traps and (3) Analytical Tools in Behavioural Finance – making better solutions for financial planning.
PT
Start 19 JUN 2017 (MON)
Duration 1 year
Fee HK$45,000

The intention of the workshop is to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. The course will elaborate ways to redefine corporate development priorities and how the organisation structure and resources can be re-aligned to support future growth.

Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.

PT
Start 19 MAY 2017 (FRI)
Duration 1 day
Fee HK$3000
Psychological contract happens in every human interaction. And it usually happens before the actual sales transactions.  Nowadays there is a lot of mismatch expectations and bad sales experience both in the service providers and receivers. How can service provider engage better with their target service receivers? If there is a gap, how can we avoid violating the psychological contract by constantly adjusting it?
PT
Start 28 JUN 2017 (WED)
Duration 1 day
Fee HK$3000
This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

 
PT
Start 16 JUN 2017 (FRI)
Duration 2 days
Fee HK$6000
Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 
PT
Start 12 MAY 2017 (FRI)
Duration 2 days
Fee HK$6000
Many new job titles with the word Digital in them have appeared in the job market recently. This reflects a growing need for new talents with digital skills. It will continue to grow with the rise of the Mobile Internet, the Internet of Things (advocated in the West) and Internet Plus (advocated in China). Digital Strategy and Business Transformation (DSBT), is designed to enable students to take advantage of new opportunities in the digital age for both their personal and corporate advancement.​
PT
Start 18 NOV 2017 (SAT)
Duration 6 months
Fee HK$30000
Demand for good managers is always on the increase in Hong Kong. Government research suggests that the number of managerial personnel needed in all sectors of the Hong Kong economy will grow by 65,000 from 2010 to 2018. Browsing through the main job sites in Hong Kong, it is clear that management is the category that offers by far the most positions. Leading companies are increasingly competing to win over good management executives with attractive remuneration packages. This Postgraduate Certificate aims to equip students to capitalise on these opportunities within these trends.
PT
Start 16 SEP 2017 (SAT)
Duration 6 months
Fee HK$30000
If you are accountable for advancing leadership agenda in your organisation and are the champion for talent development and employee engagement, this Programme is right for you. It will equip you with practical coaching and leadership techniques, tools, and models that enhance yourself and organisational effectiveness in a new era.

PT
Start 16 SEP 2017 (SAT)
Duration 6 months
Fee HK$30000
The programme aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation. The relevant concepts including communication models for products and shops to target at the most appropriate shoppers, selected but major aspects of managing a retail business, and the long-term relationship and engagement after purchase.
 
PT
Start 24 JUN 2017 (SAT)
Duration 6 months
Fee HK$30000