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Executive EducationInnovative Marketing

Innovative Marketing

Always Marketing Differently

Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours.  We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.

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Postgraduate Diploma in B2B Marketing Management (BMM) programme is committed to train a new generation of marketing experts with global strategic mindset and be familiar with operations of B2B market. It provides students with theories and practical skills to formulate their B2B marketing campaigns. Students can establish and evaluate the effectiveness of a comprehensive marketing strategy to improve client relations, performance efficiency and returns.
PT
Start 25 MAR 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Integrated Marketing Communications (IMC) programme is committed to train marketing professionals with vision and practical skills. The programme helps students develop vivid marketing communications strategy and employ appropriate instruments for delivering the most relevant message to the target audiences. Students can make decisions for solving daily business problems as well as to establish a good conceptual background to face future challenges.
PT
Start 25 MAR 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Shopper Marketing and Retail Management (SMRM) programme is specially designed for senior management and marketing executives from traditional or emerging retail business and suppliers. The programme covers the cutting edge “shopper marketing” concept and merge intelligence from shopper behaviour research into the overall marketing strategy. It also examines the keys to design excellent shopper experience, embracing contents of various aspects such as brand communication, omni-channel retailing, team leadership and category management, etc.
PT
Start 25 MAR 2017 (SAT)
Duration 1 year
Central Saint Martins, University of the Arts London
MA Arts and Cultural Enterprise is the first MA programme of Central Saint Martins outside London to acknowledge the need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, and provide leadership for the teams that realise them. The programme enables responses to new forms of creative practice, and changing global conditions.
FT
Start To be advised
Duration 2 years
Fee HK$164,800