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Postgraduate Diploma - Integrated Marketing Communications/ Retail Management and Shopper Marketing  [RF: 2011/12-FT-276-JDB]

Duties: The appointees will teach one or more of the following subjects at Postgraduate Diploma level:

•Brand Planning & Communications

•Consumer Behavior

•Strategic Marketing Management

•Advertising and Promotion Management

•Media Planning

•Marketing Public Relations

•Stakeholder Relationship and Crisis Management

•Database Marketing

•Interactive Marketing & CRM

•Retail Brand Equity Management

•Retail Strategy and Financial Control

•Category Management and Resources Integration

•Retail Human Resources Management and Shopper Experience

•Integrating Online and Offline Retailing

•Shopper Loyalty and Engagement Management

•Shopper Behavior and Market Segmentation

•Shopper Marketing and Communication

•Shopper Research and Retail Intelligence System

Requirements: Candidates should have at least a Master’s degree (preferably a doctorate degree) with at least 8 years of managerial experience in a related area. Relevant teaching experience will be an advantage. Good communication, presentation and interpersonal skills. Fluency in Putonghua is a must.

Applications: Please send in your application quoting the reference number and specify the subject(s) you would like to teach to the Teacher Support Unit, Registry Affairs Team, HKU SPACE, Room P301, Graduate House, The University of Hong Kong, Pokfulam Road, Hong Kong. You may apply online or download an application form from http://hkuspace.hku.hk or e-mail to teacher@teacher.hkuspace.hku.hk.

The information provided will only be used for consideration of your application. Applicants not contacted within eight weeks from the closing date may assume that their applications are unsuccessful. Applications will be kept for a maximum period of 12 months.

Posted on: 09-Mar-2012

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