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Social SciencesMedia & Communication

Advanced Diploma in Applied Social Sciences (Social Media and Marketing Communications)

Course Code
Application Code

Study mode
Start Date
11 Apr 2017 (Tue)
Next intake(s)
2 years to 5 years
English, except for the Chinese Language module
Course Fee
How to Apply
Deadline on 19 Mar 2017 (Sun)
Extended Deadline: 19 March 2017

This programme is designed for students interested in a career and further study in public relations, advertising, marketing research or media relations.

This program is a broad-based social sciences education with a focus in marketing communication. Students will acquire and develop the knowledge and skills in communicating the corporation's message to the market and conducting different kinds of promotional activities. Graduates can work as professional marketing communicators or further their studies in the marketing field.

本課程旨在培訓同學市場營銷傳播的專業知識,發展他們的事業,繼續終生學習。 畢業同學會掌握社會科學的基本知識,以及市場營銷傳播的運作。他們將掌握專業的知識及技能,去處理市場營銷傳播的工作,或繼續進修有關的大學學位課程。

Students will need to study 10 core social sciences modules and the specialism modules of the chosen stream.  Please refer to the leaflet for details.

Articulation arrangements with a number of overseas universities have been established. Based on individual merit, students may be eligible to apply for further studies, either to the 2nd year of a 3-year honours bachelor degree or to the 3rd year of a 4-year honours bachelor degree programme.


Ms. Donna Chen

With 15 years of experiences working with multinational brands, Donna had exposure to various industries through Product Creation and Corporate Brand Management. Conceptualize and orchestrate campaigns that effectively meet business objective. 

Ms. Renée Kwan

Renée Kwan, former Managing Director of TBWA\Hakuhodo  Guang Zhou (affiliate agency of global communication network Omnicom), has spent 20+ years in the fields of advertising, branding and communications, both agency and corporate sides.  Prior to this, Renée had also  led senior roles in several global communication networks including Nitro Group, Publicis and Asatsu-DK.  The brands she had worked with ranged from Nissan Automobiles, Unilever, Mitsubishi  Motors, HP, Sony Ericsson, Kodak and Marlboro, to name just a few. Her experience to work extensively with a wide variety of premier marketers made her one of the respected brand and communications expert in the industry.

Renée is now working as Strategy Consultant. Her projects included a CBD development in Tianjin, China; the rebranding of Cathay Pacific and the pitch for Vitasoy International.  With her increased love for education, Renée just accomplished her Master of Education awarded by University of Bristol, she is also holder of MBA from Hong Kong University of Science and Technology.

Mr. R. Wong

Mr. Wong has over 20 years of regional experiences in field of marketing communications, brand management and public relations gained from MNCs.  He teaches Universities from USA, Australia, UK and local for 17 years and conducts corporate training for MNCs and brand owners in Hong Kong, Macau and China.  With professional qualification in Marketing, Mr. Wong received his MBA from Monash University and MA degrees in English and electronic business (Distinction).


Days / Time
  • Tuesday 6:45-9:45pm
  • Thursday 6:45-9:45pm
  • Saturday 2:00-6:00pm

Applicants shall:

(a)    have gained in the HKDSE Examination Level 2 in five subjects including English Language, Chinese Language, Mathematics, Liberal Studies and 1 elective subject; and have 3 years of working experience; or

(b)    have gained in the HKCEE Grade E in 3 subjects and Level 2 in Chinese Language and English Language; and have 3 years of work experience; or

(c)    have gained in the HKALE Grade E in 1 AL subject or 2 AS subjects; or

(d)    be aged at least 25 years and with 3 years of work experience.

Applicants should have good command of reading and written English and Chinese. 

Application Fee


Course Fee
  • Course Fee : HK$50,000 (to be paid in 2 installments (non-refundable))
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorBusiness Services

CEF Courses
Marketing Communications (Module from Advanced Diploma in Applied Social Sciences Programmes and Advanced Certificate in Social Media and Marketing Communications)
市場傳訊 (應用社會科學高等文憑及社交媒體及營銷傳播高等證書科目)
COURSE CODE 21Z06584-A FEES $3,500 ENQUIRY 2975-5725
Advertising in Practice (Module from Advanced Diploma in Applied Social Sciences Programmes and Advanced Certificate in Social Media and Marketing Communications)
廣告實務 (應用社會科學高等文憑及社交媒體及營銷傳播高等證書科目)
COURSE CODE 21Z06585-8 FEES $3,500 ENQUIRY 3762-0868
Public Relations in Practice (Module from Advanced Diploma in Applied Social Sciences Programmes and Advanced Certificate in Social Media and Marketing Communications)
公關實務 (應用社會科學高等文憑及社交媒體及營銷傳播高等證書科目)
COURSE CODE 21Z06586-6 FEES $ 3,500 ENQUIRY 3762-0868
Continuing Education Fund reimbursable programme Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.

Application Form Download Application Form

Enrolment Method

Applicants should submit: i) a completed application form, ii) copies of academic certificates, iii) a copy of HKID card or passport, and iv) an application fee of HK$150 by crossed cheque (payable to "HKU SPACE") to the follow address:

Ms. Emma Ng
11/F, Fortress Tower,
250 King’s Road, North Point, H.K.
(Remarks: Application for Advanced Diploma in Applied Social Sciences)