Social SciencesMedia & Communication
Advanced Diploma in Applied Social Sciences (Social Media and Marketing Communications)
- Study mode
- Start Date
- 11 Apr 2017 (Tue)
- Next intake(s)
- 2 years to 5 years
- English, except for the Chinese Language module
- Course Fee
This programme is designed for students interested in a career and further study in public relations, advertising, marketing research or media relations.
This program is a broad-based social sciences education with a focus in marketing communication. Students will acquire and develop the knowledge and skills in communicating the corporation's message to the market and conducting different kinds of promotional activities. Graduates can work as professional marketing communicators or further their studies in the marketing field.
Students will need to study 10 core social sciences modules and the specialism modules of the chosen stream. Please refer to the leaflet for details.
Articulation arrangements with a number of overseas universities have been established. Based on individual merit, students may be eligible to apply for further studies, either to the 2nd year of a 3-year honours bachelor degree or to the 3rd year of a 4-year honours bachelor degree programme.
Ms. Donna Chen
With 15 years of experiences working with multinational brands, Donna had exposure to various industries through Product Creation and Corporate Brand Management. Conceptualize and orchestrate campaigns that effectively meet business objective.
Ms. Renée Kwan
Renée Kwan, former Managing Director of TBWA\Hakuhodo Guang Zhou (affiliate agency of global communication network Omnicom), has spent 20+ years in the fields of advertising, branding and communications, both agency and corporate sides. Prior to this, Renée had also led senior roles in several global communication networks including Nitro Group, Publicis and Asatsu-DK. The brands she had worked with ranged from Nissan Automobiles, Unilever, Mitsubishi Motors, HP, Sony Ericsson, Kodak and Marlboro, to name just a few. Her experience to work extensively with a wide variety of premier marketers made her one of the respected brand and communications expert in the industry.
Renée is now working as Strategy Consultant. Her projects included a CBD development in Tianjin, China; the rebranding of Cathay Pacific and the pitch for Vitasoy International. With her increased love for education, Renée just accomplished her Master of Education awarded by University of Bristol, she is also holder of MBA from Hong Kong University of Science and Technology.
Mr. R. Wong
Mr. Wong has over 20 years of regional experiences in field of marketing communications, brand management and public relations gained from MNCs. He teaches Universities from USA, Australia, UK and local for 17 years and conducts corporate training for MNCs and brand owners in Hong Kong, Macau and China. With professional qualification in Marketing, Mr. Wong received his MBA from Monash University and MA degrees in English and electronic business (Distinction).
Days / Time
- Tuesday 6:45-9:45pm
- Thursday 6:45-9:45pm
- Saturday 2:00-6:00pm
(a) have gained in the HKDSE Examination Level 2 in five subjects including English Language, Chinese Language, Mathematics, Liberal Studies and 1 elective subject; and have 3 years of working experience; or
(b) have gained in the HKCEE Grade E in 3 subjects and Level 2 in Chinese Language and English Language; and have 3 years of work experience; or
(c) have gained in the HKALE Grade E in 1 AL subject or 2 AS subjects; or
(d) be aged at least 25 years and with 3 years of work experience.
Applicants should have good command of reading and written English and Chinese.
- Course Fee : HK$50,000 (to be paid in 2 installments (non-refundable))
- The CEF Institution Code of HKU SPACE is 100
CEF SectorBusiness Services
|Marketing Communications (Module from Advanced Diploma in Applied Social Sciences Programmes and Advanced Certificate in Social Media and Marketing Communications)
|COURSE CODE 21Z06584-A||FEES $3,500||ENQUIRY 2975-5725|
|Advertising in Practice (Module from Advanced Diploma in Applied Social Sciences Programmes and Advanced Certificate in Social Media and Marketing Communications)
|COURSE CODE 21Z06585-8||FEES $3,500||ENQUIRY 3762-0868|
|Public Relations in Practice (Module from Advanced Diploma in Applied Social Sciences Programmes and Advanced Certificate in Social Media and Marketing Communications)
|COURSE CODE 21Z06586-6||FEES $ 3,500||ENQUIRY 3762-0868|
|Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.