Why Choose This Programme?
Unique programme in Hong Kong
To become the Events Capital of Asia, Hong Kong needs well-trained experts to organise fascinating festivals and world-class events
Lecturers of Edinburgh Napier will fly in to Hong Kong to teach lectures, and they are experienced and knowledgeable in managing major festivals and events
Prospect of the Festival and Event Sector
Over the last decade, events have emerged as significant tools for community and regional development, tourism promotion and corporate marketing. The steady growth in the number and size of events has created a significant demand for professional event managers. In order for destinations to compete successfully in the global tourism market, they need to develop a strong festival and events portfolio to act as a pull factor to the destination. At the same time, the increasing complexity and government regulation of festivals and events has given rise to an industry body of knowledge, and to the need for personnel trained and skilled in the practice of festival and event management.
Festivals and events have been identified by the Hong Kong Tourism Board as major items in their promotion plan for travellers and visitors. Events of all size are growing in Hong Kong ranging from the business-related events, such as meetings, incentive travels, conventions and exhibitions (MICE) to large scale renowned sports and recreational events, such as the Hong Kong Sevens, the Hong Kong International Film Festival, Hong Kong Marathons and the International Dragon Boat Races. Therefore, students of the festival and event management discipline have plenty of job opportunities and good career development prospect.
Edinburgh Napier University
Located in Scotland, Edinburgh Napier University is one of the largest higher education institutions in Scotland with over 17,000 students studying professional and academic programmes at all levels of award. Edinburgh Napier was awarded the Queen’s Anniversary Prize for Higher and Further Education in 2009, a highly prestigious prize, demonstrating the work of a world-class standard of excellence.
Edinburgh Napier University is the most ideal university to study Festival and Event Management because Edinburgh is home to spectacular festivals and major events such as the Fringe and Hogmanay. This city attracts travellers and tourists from all over the world, all year round. As an academic discipline therefore, a wealth of useful experience and information is drawn from the heart of a city rich in culture and creative industries.
Aims and Objectives
It aims to provide students with a coherent and vocationally relevant academic curriculum designed to prepare them for a career in the festival, event and related service sectors. It develops students’ competence in applying appropriate theories and concepts of event management to practical situations.
It is a fully-accredited undergraduate degree in the United Kingdom. On completion of the studies, graduates will be awarded the Bachelor of Arts (with Honours) in Festival and Event Management, which is identical to the one awarded to the students in the Edinburgh Napier University in the United Kingdom. Students entering Year 3 can complete the programme over 4 semesters within 24 months on a part-time basis.