Bachelor of Commerce (Marketing and Advertising)
商學士(廣告與市場學)
CRICOS Provider Code 00301J (Curtin University is a trademark of Curtin University of Technology)
Start Date: To be advised
Course Description
The programme is to prepare students for a career in the marketing communications and advertising industry, or any mainstream marketing role. The emphasis is on marketing planning and strategy formulation, including strategies for advertising and integrated marekting communications. This degree is relevant to the requirements of today’s global economy that students will gain theoretical concepts as well as the application knowledge to commerce and industry. It is a fully-accredited Australian undergraduate degree. Graduates in Hong Kong will be awarded the Bachelor of Commerce degree which is identical to the one awarded to students at the main campus in Australia.
Hong Kong students enrolled on this programme may apply to transfer to complete their studies at the main campus, any time during their course of studies.
Duration
- The programme duration is 2.7 years minimum for a study of 16 units (400 credits)
Weekly Lectures: 7:00 - 10:00pm and Intensive Seminars on Saturday and Sunday
Programme Structure
There are 16 units, each carrying 25 credits:
| Module | CEF | |
|---|---|---|
| 1. | Advertising Principles 211 |
 |
| 2. | Advertising Campaign Development 391 |
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| 3. | Strategic Advertising 310 |
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| 4. | Brand Management 260 |
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| 5. | Business Capstone 301 |
|
| 6. | Cross Cultural Advertising 300 |
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| 7. | International Marketing 250 |
|
| 8. | Communication in Business 100 | |
| 9. | Integrated Marketing Communications 202 | |
| 10. | Marketing of Services 311 | |
| 11. | Marketing Research 200 | |
| 12. | Media Planning 250 |
|
| 13. | Marketing Professional Practice 300 | |
| 14. | Retail Marketing and Distribution 311 |
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| 15. | Sales Management 230 | |
| 16. | Strategic Marketing 310 |
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- Each unit has 24 hours of teaching with local lecturers, plus 12 hours of teaching contact with Curtin academic staff.
- Assessment is based on coursework and examinations, which are set by Curtin staff.
Professional Recognition
This programme is accredited by the International Advertising Association (IAA), one of the leading global organisations in its field with 61 Chapters in 95 countries.
Entry Requirements
Applicants should
- Have qualifications equivalent to the first year of the Bachelor of Commerce degree. Such as a Professional Diploma in Marketing awarded by HKU SPACE and HKIM, or a Higher Diploma in Sales, Marketing and Advertising from HKU SPACE, or other suitable academic or professional qualifications of equivalent standard.
- demonstrate English proficiency by achieving one of the followings :
i. HKCEE minimum of Grade C in English Language (Syllabus B); or Level 3 in English Language; or
ii. HKDSE minimum of Level 3 in English Language; or
iii. TOEFL minimum score of 90 (internet based with 22 in each sector); or
iv. International English Language Testing System (IELTS) with minimum scores of Writing & Speaking 6.0; Reading & Listening 6.0; Overall 6.5
Application Deadline
Application Fee
Course Fee
- AUD1,185 per unit (All fees are subject to change without prior notice)
Enrolment Method
Payment Method
Application Requirement
- Complete Curtin University Application for Admission form.
- An application processing fee of HK$150 applies. Cheques should be crossed and made payable to "HKU SPACE". The fee is non-refundable.
- Two sets of educational qualifications with transcripts showing details of results obtained. Please note that these documents must be "certified true copies".
- Copy of HKID card
- Applications should be in person at one of our HKUSPACE Learning Centre
Application Form
The CEF Institution Code of HKU SPACE is 100
| CEF Sector: Business Services | |||
|---|---|---|---|
| CEF Course Code | CEF Course Title | Fees | Enquiry No. |
| 21Z06582-3 |
Brand Management 260 [Module from Bachelor of Commerce (Marketing & Advertising) Programme] |
AUD 1,185 | 2867-8315 |
| 21Z02574-0 |
Strategic Marketing 310 (Module from Bachelor of Commerce (Marketing & Advertising) programme) |
AUD 1,185 | 2867- 8315 |
| 21Z06580-7 |
Business Capstone 301 [Module from Bachelor of Commerce (Marketing & Advertising) Programme] |
AUD 1,185 | 2867-8315 |
| 21Z06591-2 |
International Marketing 250 [Module from Bachelor of Commerce (Marketing & Advertising) Programme] |
AUD 1,185 | 2867-8315 |
| CEF Sector: Creative Industries | |||
| CEF Course Code | CEF Course Title | Fees | Enquiry No. |
| 28Z02318-6 |
Advertising Principles 211 [Module from the Bachelor of Commerce (Marketing and Advertising) programme] |
AUD 1,185 | 2867-8315 |
| 28Z02320-8 |
Advertising Campaign Development 391 [Module from the Bachelor of Commerce (Marketing and Advertising) programme] |
AUD 1,185 | 2867-8315 |
| 28Z02322-4 |
Cross Cultural Advertising 300 [Module from the Bachelor of Commerce (Marketing and Advertising) programme] |
AUD 1,185 | 2867-8315 |
| 28Z02315-1 |
Media Planning 250 (Module from the Bachelor of Commerce (Marketing and Advertising) programme) |
AUD 1,185 | 2867-8315 |
| 28Z02324-0 |
Strategic Advertising 310 [Module from the Bachelor of Commerce (Marketing and Advertising) programme] |
AUD 1,185 | 2867-8315 |
| CEF Sector: Logistics | |||
| CEF Course Code | CEF Course Title | Fees | Enquiry No. |
| 25Z01446-4 |
Retail Marketing and Distribution 311 (Module from Bachelor of Commerce (Marketing & Advertising) programme) |
AUD 1,185 | 2867-8315 |
|
Continuing Education Fund reimbursable programme
(selected modules only) Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.
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