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Executive EducationInnovative Marketing

Executive Workshop - Effective Family Business Transformation Strategy

New Course
Course Code
INNO9008
Application Code
1565-1521NW
Study mode
Part-time
Start Date
11 Jan 2018 (Thu)
Duration
2 days
Language
English supplemented with Cantonese
Course Fee
HK$3000
Apply Now
Deadline on 28 Dec 2017 (Thu)
Enquiries
2867-8481
2867-0278

The intention of the workshop is to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. The course will elaborate ways to redefine corporate development priorities and how the organisation structure and resources can be re-aligned to support future growth.

Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.

Focuses

  • Common challenges and issues faced by family businesses
  • Re-alignment of corporate development objectives
  • Organisation readiness in support to the new corporate management direction
  • Revitalization of an ageing brand

Why do Family Business need transformation

Many brands and businesses have been started with the vision and passion of a founder and grown to a sizeable business over the years. Some have been expanded and evolved to become multi-national companies and professionally run by corporate executives. And most others may continue to be family managed and operated. A study revealed that over 60% of private enterprises in HK and up to 85% in China are family owned, employing 65% of the workforce. While many of them have been well managed, there is an increasing desire for succession planning, in particular among the wealthy family owners in China to keep the succession for their next generation. However during the transition, the Company and its management team may face challenges such as differences in management philosophy between the two generations; compliance and corporate governance; organisation readiness and an ageing company brand and so on.

key learn objectives

  • Have a good understanding of possible issues and challenges faced by family run businesses during transformation.
  • Obtain an overview of possible ways and options to undergo the transformation with reference case studies.              
  • Self-assessment of the current situation and draft up initial transformation plan.

who should attend

Family business owners, the 2nd or 3rd generations of the business will find the course relevant and useful for their business development and succession planning. 

Programme Curriculum

Session One - Common challenges and issues faced by family businesses
•            Case studies
•            Self-assessment 
 
Session Two - Re-alignment of corporate development objectives
•            Revisit your Company DNA
•            Review and refine company vision and mission
•            Re-align corporate positioning and development strategies
 
Session Three - Organisation readiness in support to the new corporate management direction
•            Structure re-organisation: pros and cons of different corporate management structure
•            Importance of corporate governance
•            Culture change: internal communication and staff engagement
•            Succession planning
 
Session Four - Revitalization of an ageing brand
•            Brand development process
•            Brand architecture development
•            Implementation of corporate and marketing communications strategies to improve the image and uplift the revitalised brand to key stakeholders
​​

Programme Date / time

Date: 11 , 18 January, 2018 (Thursday)

Time: 10:00am to 6:00pm

*Complimentary light refreshment will be provided

 
 

Tutor

This workshop is delivered by Lambert Chan
 
Lambert Chan
 

Adjunct Assistant Professor, HKPU 
Part-time lecturer, HKU SPACE Executive Academy (SEA)
Former Executive Director and Deputy CEO of TSL Jewellery Group
Former Managing Director of Cards and Unsecured Loans of DBS Bank (Hong Kong)
Former General Manager of Destination Marketing of the Hong Kong Tourism Board

Lambert Chan is a seasoned CEO with expertise in marketing, sales and customer service with 30 years of proven track record in a number of highly competitive industries including retail, telecom, tourism and banking.

Statement of attendance

A STATEMENT OF ATTENDANCE from HKU SPACE will be issued to all students who have successfully completed the workshop.

 

Application Code 1565-1521NW Apply Online Now
Start Date 11 Jan 2018 (Thu)
Time 7:00pm - 10:00pm (11, 18 January (Thu); Total 2 Sessions)
Venue Admiralty Learning Centre / United Learning Centre
Apply Online Now

Course Fee
  • Course Fee : HK$3000 (Complimentary light refreshment included)
  • Course Fee : HK$5000 (Package for 2 persons should be enrolled in the Learning Centre under the same transaction)

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

We provide online application and payment service for students to make enrolment via the Internet. Enrolment will be confirmed once students have made the payment online by using either PPS or credit card.

For first-come, first-served courses:
  1. Complete the online application form
    Click the "Apply Now" button on the top right hand corner of the course webpage to make online application. Follow the instructions to fill-in the online application form.
  2. Make Online Payment
    Pay the course fees by either using
     

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit http://www.ppshk.com.

    Credit Card Online Payment - Course fees can be paid by VISA or MasterCard via a secure online payment gateway for all first-come, first-served courses.

For award-bearing programmes:

Selected award-bearing programmes also provide online enrolment and payment service for its students.

If your programme accepts online enrolment and payment, a re-enrolment icon will be shown on the course webpage. Click the icon and follow the instructions to perform online enrolment and payment. You will receive relevant information from the programme team nearer the time of enrolment.

You may click here directly to access the online enrolment and payment service.

Please note the followings:

  1. Admission is on a first-come, first-served basis. Enrolment will be confirmed once you have made the payment online. You will receive a payment confirmation after payment has been made successfully. You are advised to keep your payment confirmation for future enquiries.
  2. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances.
  3. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended as the web browser.

Disclaimer

The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash or EPS

Course fees can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify theprogramme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE enrolment centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at anyHKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-freeinstalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online payment

The course fees of all open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services page on the School website.

Notes

  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.

  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.

  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on approved transfers.
  5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
  6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’. Such copies will only normally be issued at the end of a course.