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商業市場營銷及品牌管理

Executive Certificate in Brand Management
行政人員證書《品牌管理》

課程編號
EP052A
報名代碼
1550-EP052A
課程制式
兼讀制
開課日期
2017年10月20日 (星期五)
下次開課日期
10-2017
修業期
3個月
教學語言
廣東話授課,輔以英文教材
立即報名
截止於 2017年9月22日 (星期五)
查詢
28678313
28610278

品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本課程分三個單元,包括(一)品牌計劃和管理; (二)品牌分層,定位與價值及(三)策略品牌管理。

Branding

Programme Highlights

 

executive diploma strategic brand management
 

This programme is offered in collaboration with Hong Kong Brand Development Council (HKBDC) since 2008. It is part of the Executive Diploma in Strategic Brand ManagementIt is designed to provide a practical perspective in creating, building and managing strong brands.

 

brand management programme highlights

 

Executive Certificate in Brand Management

  • 探討本地及環球國際品牌的管理模式 Describe local and global brands and its use in the world of branding.
  • 評估不同的品牌分層與市場定位策略的成與敗 Appraise different brand segmentation and positioning strategies for its success and failures.
  • 如何規劃新品牌之市場導入及發展策略 Produce plans for brand introduction and development.

 

Best Brand Idea Awards

Best Brand Ideas Awards Winners 

Best Idea Awards Winning Groups 2014

課程每年一度舉辦的Best Brand Idea Awards,鼓勵學員在小組習作中策動創新的品牌策略,行政人員證書(品牌管理)及行政人員證書(品牌傳訊) 分別選出兩隊優秀的小組,將會獲得Best Brand Idea Award獎項。

The Best Brand Idea Awards aim to motivate and encourage students to plan innovative branding Strategies for their final projects. All students who join the Executive programmes automatically join the competition and have the opportunity to demonstrate their hard work in front of experienced veterans in branding at the end of each term. Two student groups (one from the Brand Management Project and one for the Brand Communications Project) with the most outstanding project work will be awarded the Best Brand Idea Award with an honorary prize. 

 

Student Sharing

Ms Rose Kow, who works in the apparel industry

Like in any consumer goods' industry, the apparel product and brand have an intertwine relationshiop which is to manage the product, and understand how to build, sustain, revive and grow a brand. Even though I already hold a Marketing degree from US, and have extensive working experience, I am a strong believer of continuous learning since the world is rapidly changing. This is why I selected the HKU SPACE Executive Diploma Programme in Strategic Brand Management. I found that the class was very interactive and the project very challenging.

Previous Events for Students 

kee wah bakery

Hong Kong Brand Story Seminar Series cum Best Brand Idea Awards 2016

Date: 14 October 2016
Speaker: Mr. Karlson Wong (黃嘉信先生)
Executive Director, Kee Wah Bakery Limited

The Brand and its Builder

A series of 8 episodes on branding.

 

Professional Seminar -
Who’s 40 and fabulous – s Hello Kitty!

Date: 20 Mar 2015
Speaker: Ms. Ms Caroline Tsang (曾瑞群女士),
Chief Operating Officer, Asia, Sanrio Hong Kong Co. Ltd.

 

Mr KK Tsang

Professional Brand Seminar -
Branding in the Digital Age

Date: 25 Nov 2014
Speaker: Ms. Mr. KK Tsang (曾錦強先生),
Founder of The Bees Group

Ms Vivica Chan

Professional Brand Seminar -
Social Media and Branding in China

Date: 23 Sep 2013
Speaker: Ms. Viveca Chan,
Chairman & CEO, WE Marketing Group

Speakers

Professional Brand Seminar -
Influencing Power: Assurance, Care and Touching Consumers’ Heart

Date: 8 Oct 2012
Speaker: 
Andrew Lee, Founder, Metta Communications
Athen Chung, Director, Sales & Marketing, Mannings

 

課程特色

 • 課程與香港品牌發展局合辦

 • 擁有豐富業界行政與品牌發展經驗的專業導師

 • 透過互動授課模式教授品牌管理和品牌傳播的知識

 • 每個單元的時數為14小時  (共42小時 + 3小時小組習作)

課程單元

(4) 品牌策劃及管理 (Brand Planning and Management)

(5) 品牌細分、定位及價值(Brand Segmentation, Positioning and Values)

(6) 戰略品牌管理(Strategic Brand Management)

 

Lecturer

executive certificate brand management lecturer

日期 / 時間
  • 周六 10:00am - 6:00pm

(甲) 認可大學頒授的學士學位或其他同等學歷; 或

(乙) 副學士學位/高級文憑,至少同等學歷及最少2年工作經驗; 或

(丙) 相關認可專業資格。

申請人若持有其他資格及豐富工作經驗,學院將按個別情況考慮。

報名費用

HK$150

課程費用
  • 每課程 HK$7,000

申請表 申請表

報名辦法

本院設有網上課程報名及繳費服務,學員可以繳費靈及信用咭於網上付款,當完成付款手續,報名即獲確定。

網上報名服務

  1. 網上報讀短期課程

    學員可按該課程網頁的右上角的「立即報名」按鍵進入網上服務網頁,請按照指示填妥網上報名表格。

  2. 網上付款方法

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你亦可透過此連結報讀學科及繳費。

 

注意事項:

  1. 課程以先到先得方式取錄學員,完成付款手續,報名方獲接納。請保留確定回條作日後查詢用途
  2. 除特殊程況及法例規定外,一切已繳費用,概不退還。
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以上中文本純作參考之用,如內容與英文版本有任何歧義,一切以英文版本為準。

付款方法

Application Procedures

  • Complete the Application Form and submit it with application fee HK$150 and documents (Photostat copies of I.D. card/relevant certificates/transcripts). Please bring original certificates / official transcripts for certification at HKU SPACE centres.
  • Application Fees can be paid by cheque or EPS. Cheuqes should be crossed and made payable to "HKU SPACE".  The fee is non-refundable.
  • Applications should be in person at one of our HKUSPACE Learning Centres.

Hong Kong Brand Development Council

Hong Kong Brand Development Council

The tidal wave of globalization, coupled with the rise of knowledge economy, has ushered in a “brand era”, where brand-building is becoming a must strategy for an organization to stay competitive. Initiated by the Chinese Manufacturers Association of Hong Kong (the CMA), Hong Kong Brand Development Council (the Council) is a non-profit-making institution aiming to promote the development of Hong Kong brands by pooling together the efforts of all walks of life. (Source from: HKBDC website)