Public relations is an increasingly important marketing function in local and global organizations. The demand for communication expertise to help brand building and enhance competitiveness is more urgent than ever before.
To cope with the changing needs, markets and the latest media technology, this programme focuses on equipping students with the concepts and skills in corporate communications, particularly the use of the social media as communication channels, PR theories and language skills.
This programme prepares students to become effective communicators and PR speicalists, with the competence and confidence for positions in government institutions, non-profit organizations and private sector.
It is designed for fresh university graduates, as well as for working professionals who want to enhance and further develop their communication knowledge and skills, either for continued advancement in their present careers or as preparation for career changes.