Postgraduate Diploma in Public Relations and Corporate Communications
公關及企業傳播深造文憑
SE 15-124-00 (31) ｜Start Date: 19-10-2013 Next intakes: 10-2014
Course Description
Public relations is an increasingly important marketing function in local and global organizations. The demand for communication expertise to help brand building and enhance competitiveness is more urgent than ever before.
To cope with the changing needs, markets and the latest media technology, this programme focuses on equipping students with the concepts and skills in corporate communications, particularly the use of the social media as communication channels, PR theories and language skills.
This programme prepares students to become effective communicators and PR speicalists, with the competence and confidence for positions in government institutions, non-profit organizations and private sector.
It is designed for fresh university graduates, as well as for working professionals who want to enhance and further develop their communication knowledge and skills, either for continued advancement in their present careers or as preparation for career changes.
Days / Time
- Saturday 2:30 pm - 5:30 pm
Duration
- 204 hours
Medium of Instruction
- English and Cantonese
Entry Requirements
Applicants should hold a bachelor’s degree awarded by a recognized university.
A very small number of exceptions will be considered under very special circumstances. They are required to have a minimum of a completed secondary education and 10 or more years of relevant working experiences, and be assessed by a screening test and personal interview.
The admission to this programme, however, does not automatically qualify students for any master degree articulation. Each articulated master degree programme has its own minimum entry requirements.
Application Deadline
Application Fee
Course Fee
- HK$33390
- HK$
Enrolment Method
Applicants should send the standard HKU SPACE application form (SF26) to Ms Lam, Room 1109, 11/F, Fortress Tower, 250 King’s Road, North Point, Hong Kong, with:
-
copies of academic certificates;
- 500-word personal statement (outlining your education, training and working experience and saying how you think will benefit from the programme);
- resume;
- a crossed cheque for $150 application fee made payable to “HKU SPACE”.
Payment Method
Application Form
The CEF Institution Code of HKU SPACE is 100
| CEF Sector: Business Services | |||
|---|---|---|---|
| CEF Course Code | CEF Course Title | Fees | Enquiry No. |
| 21G08126-9 |
Postgraduate Diploma in Public Relations and Corporate Communications 公關及企業傳播深造文憑 |
$16,695 | 2975-5725 |
|
Continuing Education Fund
This programme has been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the programme.
|
