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Executive EducationDigital Economy

Postgraduate Certificate in Digital Strategy and Business Transformation
數碼化策略與企業轉型深造證書

New Course
Course Code
EE016A

Study mode
Part-time
Start Date
18 Nov 2017 (Sat)
Duration
6 months
Language
English
Course Fee
HK$30000
How to Apply
Deadline on 03 Nov 2017 (Fri)
Enquiries
2867 8481
2867 0278

Many new job titles with the word Digital in them have appeared in the job market recently. This reflects a growing need for new talents with digital skills. It will continue to grow with the rise of the Mobile Internet, the Internet of Things (advocated in the West) and Internet Plus (advocated in China). Digital Strategy and Business Transformation (DSBT), is designed to enable students to take advantage of new opportunities in the digital age for both their personal and corporate advancement.​

Be an Emerging Business Leader with a Global Mindset and Entrepreneurial Spirit 

Keep yourself One Step Ahead in 2017

 

WHY YOU SHOULD ENROL

Numerous job titles with the word 'digital', 'digital marketing manager' and 'digital strategist' have appeared in the market in recent years -- reflecting a rapidly increasing need for new talents with digital skills.  Indeed, this need for digital talents will continue to rise with the proliferation of Mobile Internet, Internet of Things and Internet Plus.

 

WHO SHOULD ATTEND

Middle to senior level people in: 
  • Information Technology
  • Business Analytics
  • Digital Consultancy 
  • Finance

WHAT THIS PROGRAMME IS ABOUT 

This programme aims to equip students with the latest thinking, techniques and tools in the area of digital strategy so that they can keep abreast of the latest developments and apply them appropriately in different business circumstances. Students will also learn what changes to initiate within their organisations in response to the challenges and opportunities in the digital age. They will also be able to contemplate what leadership skills they have to acquire and nurture in order to drive the business transformation necessary to make their business a success.
 

On completion of the programme, students should be able to:

  1. Collate and analyse relevant data from the corporate strategy and market environment for the formulation of digital strategy; 
  2. Identify factors pertaining to business growth related to digital planning;
  3. Measure impact of digital campaigns on business from the customer’s perspective; 
  4. Articulate and systematically plan to nurture the leadership skills required for successful business transformation; 
  5. Perform relevant data analysis to facilitate successful business transformation strategy.
 

PgCert JOURNEY

To achieve what you want to be: successful, impactful and inspirational

Students can complete their PgCert studies in about 6 months. Alternatively, they may participate in a wide range of Global Masters, Executive Workshops and Business Mission and Study Tours, Alumni and Networking Activities.   
 
DISTINGUISHED LECTURERS

Alexander Chan Biography

Toa Charm Biography

Jacqueline Chong Biography

Interest-free Instalment Plan

BEA HKU SPACE MasterCard Cardholder may enjoy 10-month interest-free instalment. 
https://www.hkbea.com/html/en/bea-hku-space-mastercard.html

Government Financial Aid

Hong Kong permanent residents may be eligible to apply for the Extended Non-Means-Tested Loan Scheme (ENLS) from the Student Finance Office of the HKSAR. http://www.wfsfaa.gov.hk/sfo/en/index.htm

PROGRAMME STRUCTURE

The 4P Principle

Offerings from SEA may come in different forms depending on the speciality nature of the disciplines in concern. Nevertheless, they are all designed and delivered in accordance with the 4P Principle which gives them the edge over similar offerings on the marketing.

4P – Perspective, Professional, Practical, Prospective
 

PROGRAMME SCHEDULE

Module / Workshop

Tentative Dates & Time

Orientation Workshop

18 November 2017 (Sat)

2:00pm – 6:00pm

Module 1

Strategic Thinking and Management

25-26 November 2017 (Sat to Sun)

Module 2

Digital Change and Leadership

6-7 January 2018 (Sat to Sun)

Module 3

Digital Transformation and Business Optimisation

24-25 February 2018 (Sat to Sun)

Professional Seminar

10 March 2018 (Sat)

2:00pm – 6:00pm

Module 4

Effective Selling and Customer Relationship Management

24-25 March 2018 (Sat to Sun)

Module 5

Big Data and Business Intelligence

21-22 April 2018 (Sat to Sun)

Module 6

Social Media and Digital Marketing

26-27 May 2018 (Sat to Sun)

Remarks:
1. Module Duration:
18 hours for each module | 9:00 am - 7:00 pm (Sat and Sun) 
Lunch Session: 1:00pm - 2:00pm 
2. The class schedule will be finalised by 1 month prior to the start of the programme and it is subject to change.
3. The programme will be held at Admiralty Learning Centre/ United Learning Centre.
 
ASSESSMENT FOR EACH MODULE

Group assessment
A written group report and no less than 15 minutes presentation

Individual assessment
Individual assignment in 2,000 words or a 2-hour open book test

Applicants should:

(a) hold a bachelor’s degree awarded by a recognised institution, with 3 years’ relevant work experience; and

(b) provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: 

             (i)   an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or

(ii)  a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or

(iii) HKALE Use of English at Grade E or above; or 

(iv) HKDSE Examination English Language at Level 3 or above; or 

(v)  equivalent qualifications.

Applicants with other qualifications and relevant work experience will be considered on individual merit.

Application Fee

HK$ 150 (non-refundable)

Course Fee
  • Course Fee : HK$30000

Application Form Download Application Form

Enrolment Method

We provide online application and payment service for students to make enrolment via the Internet. Enrolment will be confirmed once students have made the payment online by using either PPS or credit card.

For first-come, first-served courses:
  1. Complete the online application form
    Click the "Apply Now" button on the top right hand corner of the course webpage to make online application. Follow the instructions to fill-in the online application form.
  2. Make Online Payment
    Pay the course fees by either using
     

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit http://www.ppshk.com.

    Credit Card Online Payment - Course fees can be paid by VISA or MasterCard via a secure online payment gateway for all first-come, first-served courses.

For award-bearing programmes:

Selected award-bearing programmes also provide online enrolment and payment service for its students.

If your programme accepts online enrolment and payment, a re-enrolment icon will be shown on the course webpage. Click the icon and follow the instructions to perform online enrolment and payment. You will receive relevant information from the programme team nearer the time of enrolment.

You may click here directly to access the online enrolment and payment service.

Please note the followings:

  1. Admission is on a first-come, first-served basis. Enrolment will be confirmed once you have made the payment online. You will receive a payment confirmation after payment has been made successfully. You are advised to keep your payment confirmation for future enquiries.
  2. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances.
  3. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended as the web browser.

Disclaimer

The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash or EPS

Course fees can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify theprogramme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE enrolment centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at anyHKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-freeinstalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online payment

The course fees of all open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services page on the School website.

Notes

  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.

  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.

  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on approved transfers.
  5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
  6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’. Such copies will only normally be issued at the end of a course.