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Executive EducationInnovative Marketing

Postgraduate Diploma in Shopper Marketing and Retail Management

New Course
Course Code
Application Code

Study mode
Start Date
24 Jun 2017 (Sat)
1 year
How to Apply
Deadline on 31 May 2017 (Wed)
Individual face-to-face or telephone consultation appointment is available upon request.

Postgraduate Diploma in Shopper Marketing and Retail Management (SMRM) programme is specially designed for senior management and marketing executives from traditional or emerging retail business and suppliers. The programme covers the cutting edge “shopper marketing” concept and merge intelligence from shopper behaviour research into the overall marketing strategy. It also examines the keys to design excellent shopper experience, embracing contents of various aspects such as brand communication, omni-channel retailing, team leadership and category management, etc.


Why You Should Enrol

Merchandise variety and flexible purchase options is of paramount importance for today's extremely volaline retail environment. Only brands that focus on building excellent consumer experiences will lead into the future.


Middle to senior level people in: 

Target Audience


The programme aims at developing students as professionals who would be familiar with both retail management and shopper marketing. After completion of the programme, students will be able to apply retail management and shopper marketing related concepts to develop the best and comprehensive shopper experience. This includes the preliminary promotion of products and shops to the shoppers, different aspects of managing a retail business, and the long term relationship development after purchase. The programme also focuses on the necessary knowledge for developing a thorough shopper experience management mechanism to improve the overall service quality and increase business return.

Programme Structure (SMRM)

*Only one module will be offered each month.

Distinguished Lecturers

Bryan Ng Biography
Elliott Yuen Biography
King Chau Biography

Days / Time
  • Saturday 14:00 - 17:00 and 18:00 - 21:00
  • Sunday 14:00 - 17:00
  • The programme will be completed in 12 months on a part-time basis.
Applicants should:
(a) hold a bachelor’s degree awarded by a recognized institution, with 3 years’ relevant work experience; and
(b) provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: 
(i) an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or
(ii) a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer- based TOEFL, or a score of 80 or above in the internet-based TOEFL; or
(iii) HKALE Use of English at Grade E or above; or 
(iv) HKDSE Examination English Language at Level 3 or above; or 
(v) equivalent qualifications.
Applicants with other qualifications and relevant work experience will be considered on individual merit.
Application Fee

HK$150 (non-refundable)

Course Fee
  • HK$50,000 per programme (to be paid in two instalments)

Application Form Download Application Form

Enrolment Method
Please submit your application with all the following documents to one of our enrolment centres in person or by post to the following address:
HKU SPACE Executive Academy
Postgraduate Diploma Programmes 
9/F., T. T. Tsui Building
The University of Hong Kong
Pokfulam Road, Hong Kong
Attn: Miss Cenny Hui
  1. A copy of HKID Card#;
  2. Certified true copies of full educational certificates and transcripts;
  3. Testimonials or other documentary proof of the applicant’s work experience;
  4. A 500-word letter outlining the applicant's education, training and working experience, and saying how he/she would benefit from the programme;
  5. Resume; and
  6. A crossed cheque or bank draft of HK$150 made payable to "HKU SPACE" as application fee (non-refundable)
#To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependants, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Holding an acceptance letter to a HKU SPACE academic programme/course does not guarantee the issue of a student visa.
Payment Method
1. Cash or EPS

Course fees can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify theprogramme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE enrolment centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at anyHKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-freeinstalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online payment

The course fees of all open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services page on the School website.


  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.

  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.

  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on approved transfers.
  5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
  6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’. Such copies will only normally be issued at the end of a course.