Jump to main content
programme-banner
New Course Full Course CEF CEF Modules Distance Learning Third Age e-Mark
Tel: 2867 8310
Fax: 2861 0278
Enquiry Code: 191080000 (Please key in 9-digits prog. enquiry code when promted)

Postgraduate Diploma in Yield Management

收益運籌管理深造文憑

MS 19-108-00 (21)  | 
QF Level

Start Date: To be advised   Next intakes: 01-2013

Info Seminar

Course Description

 

             Online Enrolment and Payment (for existing student only)

Yield Management, or Revenue Management is an emerging field of expertise in the optimization of revenue. It has been practiced in airlines and the hotel industry for a long time. More recently, industries that use yield management extended to include airlines, hotels, freight forwarders, stadiums and other venues with a fixed number of seats, and advertising. Yield Management enables firms to improve their revenue through effective applications of microeconomic principles, financial tactics or sales techniques to the task of managing product availability and price.

This programme intended to discuss the latest development and application of yield management. This programme is to provide the students with the practical experience, systematic training and opportunity to upgrade their knowledge and skills in this subject area.

 

Articulation

A direct articulation route to Master degree programme from Edinburgh Napier University with exemption of TWO modules.

  • Master of Science in Managerial Leadership

 

Days / Time

  • Tue, Thu 7:00 - 10:00pm

Duration

  • 18 months to 24 months

Medium of Instruction

  • English

Programme Structure

Students are required to complete four core modules and two specialized modules for the award of a postgraduate diploma. On completion of three designed core modules, students may exit with a postgraduate certificate.

Core modules

  • Economics for Yield Managers
  • Supply Chain Management
  • The Philosophy of Yield Management
  • Business Analysis and Forecasting

Specialized modules

  • Critical Study: Practitioners of Yield Management
  • Critical Study: Application of Yield Management in Business Practice

Entry Requirements

Applicants shall:

 

1.  (a)

hold a bachelor’s degree awarded by a recognized university; OR

     (b)

(i) hold a diploma (with an academic achievement standard equivalent to QF4 level) awarded by a recognized institution, and
(ii) have at least 5 years of post qualification work experience, including 3 years at the managerial/supervisory level; OR

     (c)

(i) hold relevant and recognized professional qualifications such as ICSA, ACCA or CIM, and
(ii) have 3 years of managerial experience. AND

2.

Provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as:

 

(i) an overall band of 6.0 with no subtests lower than 5.5 in the IELTS;
(ii) a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL;
(iii) HKALE Use of English at Grade E;
(iv) equivalent qualifications
 

 Applicants with other qualifications will be considered on individual merit.

Notes

Results of IELTS and TOEFL are normally considered valid for two years after the date of the test. Programme Teams may at its discretion consider a longer valid period on individual merit.

Application Deadline

28 Aug 12

Application Fee

HKD$150, non-refundable

Course Fee

  • HK$4950 per module (All fees are subject to change without prior notice)

Enrolment Method

1. All applicants should submit:

(a) completed HKU SPACE Application Form

(b) academic certificates, supporting documents of minimum working experience if required and Hong Kong Identity Cards to HKU SPACE Enrolment Counter for certifying true copies.

(c) A passport sized photograph (for issuing the HKUSPACE Lifelong Learner’s Card)

2. Please send all documents to Postgraduate Diploma in Yield Management, 34/F United Centre, 95 Queensway, Admiralty (Attn: Mr Steven Fung).

Payment Method


Application Form

The CEF Institution Code of HKU SPACE is 100

CEF Sector: Business Services
CEF Course Code CEF Course Title Fees Enquiry No.
21Z07114-9 Supply Chain Management (Module from Postgraduate Diploma in Yield Management Programme)
$4,950 2867-8310
21Z07113-0 The Philosophy of Yield Management (Module from Postgraduate Diploma in Yield Management Programme)
$4,950 2867-8310

Continuing Education Fund


 

CEF Modules
Continuing Education Fund reimbursable programme
(selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.
Top