Main content start

BusinessMarketing & Branding

Professional Certificate in Marketing
市場學專業證書

Course Code
MK036A
Application Code
1475-MK036A

Study mode
Part-time
Start Date
12 Jul 2017 (Wed)
Next intake(s)
11-2017
Duration
8 months to 1 year and 6 months
Language
English
How to Apply
Deadline on 30 Jun 2017 (Fri)
Enquiries
28678325 / 28678302
28610278

HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 

Programme Objectives

The programme aims to provide students with a foundation in marketing and its integration with other important functional business units such as Accounting, Finance and Economics. Students may also choose to progress into the Professional Diploma in Marketing programme to become an Affiliate Member of HKIM.

Programme Features

  • Experiential Learning is adopted in the teaching of the Programme.
  • Interactive activities with students centric such as cases study, video with discussion, debate, are conducted in classes .
  • Asian-focused curriculum reflecting local trends and issues.
  • Face-to-face teaching by experienced and qualified lecturers.
  • Strong connection with the industry with marketing seminars and experience sharing forums organized by HKU SPACE and HKIM.
  • Dual awards by HKU SPACE and HKIM. 

JULY 2017 INTAKE

APPLICATION DEADLINE: END jUNE 2017

COMMENCEMENT DATE:  Mid JULY 2017

 

The Professional Certificate in Marketing programme comprises of  three modules to be completed in 8 months (max 1.5 years) on a part-time basis.

Programme Content

  • Principals  of Marketing
  • Business Economics
  • Selling and Sales Management

Assessment and Award

  • Assessment is based on coursework (40%) and examinations (60%).
  • Upon successful completion of this programme, students may progress to the Professional Diploma in Marketing programme.
  • Holders of the Professional Diploma in Marketing programme may qualify for exemptions from the Asia Pacific Marketing Federation Certified Professional Marketers (Asia Pacific) programme.
  • Holders of the Professional Diploma in Marketing may apply for University of Hull’s BA(Hons) Marketing / Marketing and Management programme.
  • Holders of the Professional Diploma in Marketing may apply for Edinburgh Napier University’s BA (Hons) in Festival and Event Management programme.
  • Holders of the Professional Diploma in marketing meet the education requirements for Associate Membership of HKIM.

       The Hong Kong Institute of Marketing (HKIM)

The Hong Kong Institute of Marketing (HKIM) is an independent professional organization in Hong Kong dedicated to promoting marketing as a philosophy  of business, enhancing personal and professional development of members, and advanceing Hng Kong as a leading centre of marketing excellence in the Asia Pacific region.

HKIM Experience Sharing Seminar and Hong Kong Brand Stories Seminars

O2O 零售營銷新體驗

lThe “Hong Kong Brand Stories” Seminar Series 香港品牌故事講座系列
 

Applicants shall:

1.     have gained in the HKALE Grade E in 2 subjects; or

2.     have gained in the HKDSE Examination Level 2 in 5 subjects including English Language and 1 year of relevant work experience;or

3.     have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language or equivalent, and have 2 years of relevant work experience; or

4.     be aged at least 21 or above with 3 years of relevant work experience.

Applicants with other equivalent qualifications and relevant work experience will be considered on individual merits.

Application Fee

HK$150

Course Fee
  • HK$3,850 per module (for Principles of Marketing and Business Economics)
  • HK$2,380 per module (for Selling and Sales Management)

Application Form Application Form

Enrolment Method

We provide online application and payment service for students to make enrolment via the Internet. Enrolment will be confirmed once students have made the payment online by using either PPS or credit card.

For first-come, first-served courses:
  1. Complete the online application form
    Click the "Apply Now" button on the top right hand corner of the course webpage to make online application. Follow the instructions to fill-in the online application form.
  2. Make Online Payment
    Pay the course fees by either using
     

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit http://www.ppshk.com.

    Credit Card Online Payment - Course fees can be paid by VISA or MasterCard via a secure online payment gateway for all first-come, first-served courses.

For award-bearing programmes:

Selected award-bearing programmes also provide online enrolment and payment service for its students.

If your programme accepts online enrolment and payment, a re-enrolment icon will be shown on the course webpage. Click the icon and follow the instructions to perform online enrolment and payment. You will receive relevant information from the programme team nearer the time of enrolment.

You may click here directly to access the online enrolment and payment service.

Please note the followings:

  1. Admission is on a first-come, first-served basis. Enrolment will be confirmed once you have made the payment online. You will receive a payment confirmation after payment has been made successfully. You are advised to keep your payment confirmation for future enquiries.
  2. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances.
  3. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended as the web browser.

Disclaimer

The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

More Programmes of
Marketing & Branding
Relevant Programmes
Professional Diploma in Marketing