Marketing & Branding

Business practices change with the times. To stand out from the crowd, one must be equipped with the essential marketing knowledge and analytical skills to succeed in today’s global environment.

As the leading and most comprehensive provider of marketing education, the School offers a variety of courses ranging from fundamental marketing subjects to specialist subject areas such as retail marketing and management, marketing communications and services marketing. We also offer up-to-date courses in brand management and brand communications, both popular areas of study for optimising success in the current business world.

Our programmes in marketing and branding cater to people with different needs. 

Short courses (one to three months)

Each short course, taught as a workshop, focuses on specific marketing techniques and knowledge.

Executive programmes

With emphasis on practical applications of marketing knowledge in branding and jewellery, these programmes are suitable for executives who want a more specialised education and to apply their skills in their work environments. 

Advanced diploma programmes / professional marketing programmes

These programmes are more academically driven, to enable working adults to attain sub-degree or professional qualifications in marketing upon matriculation.

Postgraduate certificates / postgraduate diplomas

These programmes equip students with fundamental concepts and an understanding of marketing communications, particularly on the knowledge of the latest media technology. They are designed for bachelor degree holders and working professionals who want to enhance their marketing communication knowledge and skills at a postgraduate level. 

Bachelor and master programmes

Our academic programmes in marketing at the bachelor and master level are offered in collaboration with reputable international universities. These programmes offer sub-degree students the opportunity to advance to top-up degree programmes, as well as enabling degree holders to pursue master level qualifications in marketing and communications.