228 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Marketing 市場營銷學 Master of Science inMarketing with Digital Strategy Programme Code: MK079A Edinburgh Napier University, UK Application Code: 2070-MK079A 2867 8315 msc.marketing@hkuspace.hku.hk The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities. Applicants should hold: - an undergraduate degree at Honours level from a recognised university; OR - an undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - an appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. Entry as an affiliate student: If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affi l iate Student. Your appl ication wi l l be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$93,500 (payable in two instalments) Application Fee: HK$200 More details 24 months to 28 months English Direct articulation path Eligible to apply (Bridging courses are required) HKU SPACE Advanced Diploma in Marketing and Retail Management HKU SPACE Advanced Diploma in Digital and Social Media Marketing HKU SPACE Advanced Diploma in Marketing, Advertising and Public Relations HKU SPACE Advanced Diploma in Marketing and Brand Management The University of Hull, UK Bachelor of Arts (Hons) Marketing and Management Edinburgh Napier University, UK Master of Science in Marketing with Festival and Event Management HKU SPACE Postgraduate Diploma in Digital and Social Media Marketing HKU SPACE Postgraduate Diploma in Fashion Marketing and Management HKU SPACE Postgraduate Diploma in Luxury Services and Brand Management Professional Diploma in Marketing The University of Hull, UK Bachelor of Arts (Hons) Marketing HKU SPACE Postgraduate Diploma in Corporate Branding and Event Management Edinburgh Napier University, UK Master of Science in Marketing HKU SPACE Master of Science in Marketing with Digital Strategy University of Plymouth, UK Master of Science Digital and Social Media Marketing Edinburgh Napier University, UK Marketing 市場學 Pathways inMarketing Studies
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