229 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.015） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 029 圖像說明於第029頁 Marketing 市場營銷學 MSc Digital and Social Media Marketing Programme Code: MK078A University of Plymouth, UK Application Code: 2075-MK078A 2867 8313 / 2867 8315 msc.digitalmarketing@hkuspace.hku.hk The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists. Applicants should have: - a bachelor’s degree, awarded by a recognized institution, of at least second-class honours; OR - a professional qualification recognized as equivalent to a bachelor’s degree. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: - an overall band of 6.5 or above in the IELTS with a minimum of 5.5 in any element; or - an overall score of 90 or above in the TOEFL iBT; or - HKDSE Examination English Language at Level 4 or above; or - HKALE Use of English at Grade C or above; or - equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$118,000 (HK$21,720 to HK$31,120 per module) Application Fee: HK$200 More details 18 months English Postgraduate Diploma in Digital and Social Media Marketing Programme Code: MK004A Application Code: 2075-MK004A 2867 8315 pgdip.marketing@hkuspace.hku.hk This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Masters degree programmes with credit exemption. Applicants should have: - a bachelor’s degree awarded by a recognized institution; OR - hold relevant and recognized professional qualifications and have three years of relevant work experience. AND - A good command of English. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. Equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per module Application Fee: HK$150 More details 12 months to 24 months English Level 6 (Reg. No.: 14/003365/L6) Validity Period: 01 Nov 2014 - on-going Advanced Diploma in Digital and Social Media Marketing Programme Code: MK052A Application Code: 2075-MK052A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,000 per module Application Fee: HK$150 More details 20 months to max. 40 months English Level 4 (Reg. No.: 15/003663/L4) Validity Period: 17 Dec 2015 - on-going Certificate for Module (Effective Digital Media Planning and Programmatic Advertising) Programme Code: MK082A Interactive Advertising Bureau Hong Kong 2867 8499 / 2867 8493 ec.marketing@hkuspace.hku.hk The programme is developed to equip marketing executives and advertising industry practitioners especially digital media buyers and planners with professional credentials in digital media planning and programmatic advertising. It provides students with a solid foundation of knowledge in digital marketing ecosystem and digital media planning, buying and selling. The programme also prepares students for the examinations of the Interactive Advertising Bureau Digital Media Buying and Planning Certification and Digital Media Sales Certification. HK$9,350 (Subject to change without prior notice) Application Fee: HK$150 *(IAB members may enjoy application fee waiver. You may complete the application form and email it with copy of your academic qualifications to ec.marketing@hkuspace.hku.hk) More details 40 hours Level 4 (Reg. No.: 21/001316/L4) Validity Period: 01 Dec 2021 - on-going Certificate for Module (Digital Marketing Planning and Analytics) Programme Code: MK088A Application Code: 2075-MK088A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic concepts and insights to the interconnected value of the core digital channels and the competence in developing a digital marketing plan to address the upcoming marketing challenges in the business. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000705/L4) Validity Period: 01 Sep 2022 - on-going Digital and Social Media Marketing 數碼及社交媒體推廣
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