230 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Marketing 市場營銷學 Certificate for Module (E-commerce Operations) Programme Code: MK085A Application Code: 2075-MK085A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 36 hours English Level 4 (Reg. No.: 22/000706/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Psychology of Advertising) Programme Code: MK090A Application Code: 2075-MK090A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000708/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Big Data and Artificial IntelligenceMarketing) Programme Code: MK083A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners. Applicants shall: - hold a bachelor’s degree awarded by a recognized university or equivalent; or - hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience. Applicants with other qualifications will be considered on individual merit. HK$7,500 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 22/000230/L5) Validity Period: 01 Jun 2022 - on-going Certificate for Module (Growth Hacking in Digital Marketing) Programme Code: MK084A Application Code: 2065-MK084A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance. Applicants shall: - hold a bachelor’s degree awarded by a recognized university or equivalent; or - hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience. Applicants with other qualifications will be considered on individual merit. HK$7,500 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 22/000231/L5) Validity Period: 01 Jun 2022 - on-going 行政人員證書《數碼品牌傳播》 課程編號：EP115A Hong Kong Brand Development Council 2867 8499 ec.marketing@hkuspace.hku.hk 品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人 員證書《品牌傳播》課程，自2008年開辦以來，一直為學員提高品牌管理和策略的 重點知識。因應市場變化，我們重新設計了課程令其更切合市務人員的需要。 新課程除了介紹整合營銷傳播的概念及特性，以及教導學員制定整合營銷傳播計劃 的方法外，將會特別強調數碼工具的運用，務求令學員掌握作為新一代市務人或者 品牌管理人的必要技巧，在事業上更得心應手。 （甲） 認可大學頒授的學士學位或其他同等學歷；或 （乙） 副學士學位/高級文憑，至少同等學歷及最少2年工作經驗；或 （丙） 相關認可專業資格。 申請人若持有其他資格及豐富工作經驗，學院將按個別情況考慮。 HK$6,000 報名費用：HK$150 2個月 粵語，輔以英文教材 Executive Certificate in Digital and Social Media Marketing Programme Code: EP120A 2867 8499 ec.marketing@hkuspace.hku.hk This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy. Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$6,000 Application Fee: HK$150 More details 3 months Cantonese, supplemented with teaching materials in English Digital and Social Media Marketing 數碼及社交媒體推廣
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