231 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.015） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 029 圖像說明於第029頁 Marketing 市場營銷學 Executive Certificate in Data-driven CreativeThinking for Marketers Programme Code: EP134A 2867 8499 ec.marketing@hkuspace.hku.hk In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme “EXECUTIVE CERTIFICATE IN DATA-DRIVEN CREATIVE THINKING FOR MARKETERS” is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are wellversed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. HK$6,000 Application Fee: HK$150 5 weeks Cantonese, supplemented with teaching materials in English Executive Certificate in Digital and Content Marketing Programme Code: EP069A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides handson and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age. Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$6,750 Application Fee: HK$200 3 months Cantonese, supplemented with teaching materials in English Executive Certificate in Social Media and Digital Marketing Analytics Programme Code: EP096A Application Code: 2070-EP096A 2867 8499 ec.marketing@hkuspace.hku.hk This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively. Applicants shall hold: (a) a bachelors degree awarded by a recognized university or equivalent, or (b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or (c) possess relevant professional qualifications. Applicants with other qualifications and substantial work experience will be considered on individual merit. HK$6,750 Application Fee: HK$200 1 month Cantonese, supplemented with teaching materials in English Power Up 營銷工作坊：網紅及直播營銷致勝攻略 課程編號：MKTG9211 報名代碼：2085-1113NW 2867 8499 ec.marketing@hkuspace.hku.hk Power Up 營銷工作坊 -- 幫助營銷人員和小企業老闆找到合適的營銷解決方案，並 為COVID-19後經濟復甦作準備的一系列工作坊。 打響頭炮的是有關意見領袖營銷的課程。隨著KOC（關鍵意見消費者）的崛起，這 種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與 其目標客戶產生共鳴。另外，隨著直播的日益普及，越來越多公司正在利用這些工 具來製作有趣的內容，以直接與客戶互動。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 粵語，輔以英文教材 數碼營銷通路 課程編號：MKTG9188 S 2867 8313 ws.chiu@hkuspace.hku.hk 此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技 術之運用。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 內容營銷 課程編號：MKTG9212 S 2867 8313 ws.chiu@hkuspace.hku.hk 此工作坊專為營銷及商業人員而設，課程內容包括內容營銷策略基本步驟及運用。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Big Data for Marketing Decisions Programme Code: MKTG9194 S 2867 8313 ws.chiu@hkuspace.hku.hk Leveraging on the massive amounts of data that businesses collect, marketers can make data-centric decisions to gain significant competitive advantage over their less agile competitors. HK$1,800 Alumni Rate/ Early Bird Rate : HK$1,600 1 day Cantonese 搜索引擎優化 課程編號：MKTG9168 S 2867 8313 ws.chiu@hkuspace.hku.hk 當用戶在搜索引擎搜尋某一個關鍵詞時，網站排得越前，才會令網站的曝光率增 加，獲得更多流量，最終提升網站的宣傳力。透過瞭解搜索引擎原理，優化網站內 容，學員能掌握搜索引擎優化手段，有助公司業務發展。 HK$1,800 校友優惠/預早報名優惠：HK$1,600 1日 Digital and Social Media Marketing 數碼及社交媒體推廣
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