233 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.015） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 029 圖像說明於第029頁 Marketing 市場營銷學 Marketing Communications and Branding 營銷傳播及品牌 Master of Science inMarketing Programme Code: MK008A Edinburgh Napier University, UK Application Code: 2070-MK008A 2867 8315 msc.marketing@hkuspace.hku.hk The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management. Applicants should hold: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. Entry as an Affiliate Student: If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$93,500 (payable in two instalments) Application Fee: HK$200 More details 24 months to 28 months English Master of Science inMarketing with Festival and Event Management Programme Code: MK026A Edinburgh Napier University, UK Application Code: 2070-MK026A 2867 8315 msc.marketing@hkuspace.hku.hk The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The Universitys postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management. Applicants should hold: - An undergraduate degree at Honours level from a recognised university; OR - An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR - An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no less than one year’s experience in marketing or sales or three years general working experience. Entry as an Affiliate Student: If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affi l iate Student. Your appl ication wi l l be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme. HK$93,500 (payable in two instalments) Application Fee: HK$200 24 months to 28 months English Postgraduate Diploma in Corporate Branding and Event Management Programme Code: MK066A Application Code: 2075-MK066A 2867 8315 pgdip.marketing@hkuspace.hku.hk The programme aims to meet the cont inuing educat ion and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas. Applicants should have: a) i. a bachelor’s degree awarded by a recognized institution; OR ii. a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries. AND b) A good command of English If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$4,900 - 5,400 Application Fee: HK$150 1 year to 2 years English Level 6 (Reg. No.: 17/000809/L6) Validity Period: 15 Aug 2017 - on-going Bachelor of Arts (Hons) Marketing and Management Programme Code: MK025A The University of Hull, UK Application Code: 2065-MK025A 2910 7619 / 2867 8493 hull.mmg@hkuspace.hku.hk The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment. All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold: 1. a Higher Diploma in Business (Marketing and Management/Sales, Marketing and Advertising/Marketing and Media) or an Associate of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE* with a GPA of 2.0 or above; OR 2. a related Higher Diploma or Associate Degree offered by HKU SPACE or a Higher Diploma or an Associate Degree from other tertiary institutions in the areas of marketing and/ or management which are recognised by The University of Hull. Graduates of the HKU SPACE Higher Diploma and Associate Degree programmes recognised by University of Hull are considered to have met the English requirement. In other cases, applicants should have proof of English proficiency by having: i) a Grade E in the Use of English in HKALE; or ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill), or iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill), or iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill) or v) recognised equivalent. Applicants with other equivalent qualifications will be considered on individual merit. * Applicants holding the above qualifications mentioned in 1) awarded within the HKU system through HKUSPACE recognised by The University of Hull are considered as having met its English proficiency requirement and are therefore not required to provide additional proof of English language proficiency. HK$12,500 per module Application Fee: HK$200 More details 18 months English
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