234 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Marketing 市場營銷學 Bachelor of Arts (Hons) Marketing Programme Code: MK023A The University of Hull, UK Application Code: 2065-MK023A 2867 8493 / 2910 7619 hull.mmg@hkuspace.hku.hk This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills. All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold: 1. a Higher Diploma in Business (Marketing and Management/Sales, Marketing and Advertising/Marketing and Media) or an Associate of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE* with a GPA of 2.0 or above; OR 2. a related Higher Diploma or Associate Degree offered by HKU SPACE or a Higher Diploma or an Associate Degree from other tertiary institutions in the areas of marketing and/ or management which are recognised by The University of Hull. Graduates of the HKU SPACE Higher Diploma and Associate Degree programmes recognised by The University of Hull are considered to have met the English requirement. In other cases, applicants should have proof of English proficiency by having: i) a Grade E in the Use of English in HKALE; or ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill), or iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill), or iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill) or v) recognised equivalent. Applicants with other equivalent qualifications will be considered on individual merit. * Applicants holding the above qualifications mentioned in 1) awarded within the HKU system through HKUSPACE recognised by The University of Hull are considered as having met its English proficiency requirement and are therefore not required to provide additional proof of English language proficiency. HK$12,500 per module Application Fee: HK$200 18 months English Advanced Diploma inMarketing and BrandManagement Programme Code: MK002A Application Code: 2075-MK002A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment. Applicants should: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,000 per module Application Fee: HK$150 More details 20 months to max. 40 months English Level 4 (Reg. No.: 09/001369/4) Validity Period: 01 Feb 2009 - on-going Advanced Diploma inMarketing, Advertising and Public Relations Programme Code: MK067C Application Code: 2075-MK067C 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications. This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness. Applicants should: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,000 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 21/001283/L4) Validity Period: 01 Dec 2021 - on-going Professional Diploma inMarketing Programme Code: MK037A Hong Kong Institute of Marketing Application Code: 2075-MK037A 2867 8499 / 2867 8471 prof.mkt@hkuspace.hku.hk The Professional Diploma in Marketing Programme is developed for individuals who want to equip with strategic understanding of core marketing knowledge and their applications. You will learn how to enhance brand experience and customer engagement through the analysis of market trend and customer journey, effective planning in multichannel marketing communications via integration of digital marketing, social media, conventional marketing promotion tools, and social selling techniques, etc. to uplift the effectiveness in marketing and selling effort in the highly competitive business environment. Applicants should: - have gained in the HKDSE examination level 2 or above in 5 subjects including English language, and have 2 years of relevant work experience; or - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English language, and have 2 years of relevant work experience; or - hold the Professional Certificate in Marketing awarded within the HKU system through HKU SPACE; or - hold a Diploma/Advanced Diploma awarded by a recognised institution. [Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.] HK$4,000 per module Application Fee: HK$150 1 year to 2 years English Level 4 (Reg. No.: 07/001830/4) Validity Period: 05 May 2008 - on-going Marketing Communications and Branding 營銷傳播及品牌
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