235 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.015） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 029 圖像說明於第029頁 Marketing 市場營銷學 Executive Certificate in Public Relations and Corporate Branding Programme Code: EP089A 2867 8313 ws.chiu@hkuspace.hku.hk The programme aims to meet the cont inuing educat ion and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporates branding goals and objectives. HK$7,000 per programme Application Fee: HK$150 1 month Certificate for Module (Shopper Relations and Customer Services) Programme Code: MK087A Application Code: 2075-MK087A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000709/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Management Skills for EffectiveManager) Programme Code: MK089A Application Code: 2075-MK089A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk The programme is to develop students with self-management, interpersonal management and team management skills and prepare them to perform the role of a marketing manager. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 33 hours English Level 4 (Reg. No.: 22/000707/L4) Validity Period: 01 Sep 2022 - on-going Certificate for Module (Corporate Communications and Crisis Management) Programme Code: MK091A Application Code: 2075-MK091A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan. Applicants shall: - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000704/L4) Validity Period: 01 Sep 2022 - on-going Marketing Communications and Branding 營銷傳播及品牌
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