236 This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 Marketing 市場營銷學 Postgraduate Diploma in FashionMarketing andManagement Programme Code: MK071A Application Code: 2075-MK071A 2867 8315 pgdip.marketing@hkuspace.hku.hk This postgraduate Diploma is designed to provide opportunities for marketing or retai l ing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business. Applicants should have: 1. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. AND 2. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from a university where the teaching medium is not English, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or iii. HKDSE Examination English Language at Level 3 or above; or iv. HKALE Use of English at Grade E or above; or v. equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 19/000659/L6) Validity Period: 20 May 2019 - on-going Postgraduate Diploma in Luxury Services and BrandManagement Programme Code: MK070A Application Code: 2075-MK070A 2867 8315 pgdip.marketing@hkuspace.hku.hk This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspect i ve and manager ial ski l ls requi red to enhance thei r company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector. Applicants should have: 1. (i) hold a bachelor’s degree awarded by a recognized university; or (ii) hold relevant and recognized professional qualifications and have three years of relevant work experience. AND 2. provide evidence of English proficiency if they hold a professional qualification or their bachelor’s degree is from a university where the teaching medium is not English, such as: (i) an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or (ii) a score of 550 or above in the paper-based TOEFL or a score of 213 or above in the computer-based TOEFL; or (iii) HKDSE Examination English Language at Level 3 or above; or (iv) HKALE Use of English at Grade E or above; or (v) equivalent qualifications. Applicants not meeting the standard set of criteria for admission will be assessed on individual merit. HK$5,400 per module Application Fee: HK$150 12 months to 24 months English Level 6 (Reg. No.: 19/000657/L6) Validity Period: 20 May 2019 - on-going Advanced Diploma in Marketing and Retail Management Programme Code: MK030A Application Code: 2075-MK030A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc. Applicants should - have gained in the HKALE Grade E in 2 subjects; OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,000 per module Application Fee: HK$150 20 months to max. 40 months English Level 4 (Reg. No.: 09/001367/4) Validity Period: 01 Feb 2009 - on-going Certificate for Module (Retail Management and Operations) Programme Code: MK073A Application Code: 2135-MK073A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. Applicants shall: 1) have gained in the HKALE Grade E in 2 subjects; or 2) have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or 3) have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or 4) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or 5) hold a certificate in the marketing, business or related discipline; or 6) be at least 21 of age with 3 years of relevant work experience. HK$4,350 4 months English Level 4 (Reg. No.: 19/001093/L4) Validity Period: 01 Oct 2019 - on-going Certificate for Module (Strategic Marketing for Omnichannel Retailing) Programme Code: MK086A Application Code: 2075-MK086A 2867 8316 / 2867 8324 ADip.marketing@hkuspace.hku.hk The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience. Applicants shall: - have gained in the HKALE Grade E in 2 subjects;OR - have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR - have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR - have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR - hold a certificate in the marketing, business or related discipline; OR - be aged at least 21 with 3 years of relevant work experience. HK$4,350 Application Fee: HK$150 42 hours English Level 4 (Reg. No.: 22/000710/L4) Validity Period: 01 Sep 2022 - on-going Retail, Fashion and Luxury Brand Management 零售、時裝及奢侈品品牌管理
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