237 For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.015） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 029 圖像說明於第029頁 Marketing 市場營銷學 Certificate for Module (Fashion Retail Buying) Programme Code: MK077A 2867 8313 ws.chiu@hkuspace.hku.hk This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management. Applicants shall: - hold a bachelor’s degree awarded by a recognized university or equivalent; or - hold an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience. Applicants with other qualifications will be considered on individual merit. HK$6,000 Application Fee: HK$150 30 hours English Level 5 (Reg. No.: 21/000098/L5) Validity Period: 01 Feb 2021 - on-going 行政人員證書《珠寶營銷》 課程編號：EP127A 2867 8313 ws.chiu@hkuspace.hku.hk 本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學， 行業宏觀營商環境，奢侈品消費者行為學，客戶關係管理，品牌策略，及商業運營 分析。 HK$7,300 早鳥優惠/二人同行優惠：HK$7,000 報名費用：HK$150 2個月 Certificate for Module (High Horology) Programme Code: MK076A Application Code: 2065-MK076A 2867 8313 ws.chiu@hkuspace.hku.hk The programme is designed for enthusiastic beginners who are interested to discover and learn about the fine watchmaking industry. It requires no specific background knowledge of the industry. Students will be introduced to the fine watchmaking industry, the stories behind fine watches along with the technical particularities and craftsmanship skills surrounding their creation. HK$9,800 More details 30 hours Cantonese, suppl with teaching materials in Eng Level 3 (Reg. No.: 21/000097/L3) Validity Period: 01 Feb 2021 - on-going High Horology Certification Programme Programme Code: MKTG9179 S 2867 8313 ws.chiu@hkuspace.hku.hk This programme aims to discover and deepen understand of the fine watchmaking industry, prepare to enter the watch and jewellery industry and get the FHH Watch Advisor Certification recognition and become a true watch connoisseur. HK$8,500 1 month English High Horology Specialist Certification Programme Programme Code: MKTG9202 S 2867 8313 ws.chiu@hkuspace.hku.hk The High Horology Specialist Certification Programme is the second level certification offered by FHH. It is targeting at the f ine watchmaking enthusiasts and/or practitioners who are also holders of the first level FHH certification (Watch Essentials or Watch Advisor). Holder of the FHH Watch Essentials or Watch Advisor Certificate, and be at least 18 years of age. HK$8,900 1 month Cantonese, supplemented with teaching materials in English ExecutiveWorkshop “Rise and Fall of Gemstones” Programme Code: MKTG9215 S Application Code: 2070-1537NW 2867 8313 ws.chiu@hkuspace.hku.hk This course is an overview of the commercial environment of the jewellery industry through the historical stories of gemstones. Participants will learn the historical factors that cause the rise and fall of gemstones like diamond, ruby, sapphire, emeralds, and more. Knowing these history and stories would help participants understand why some origins and/or trade names cost more than the others. In a broad level, participants would appreciate the dig-to-wear cycle of major gemstones. HK$4,200 Group Rate : HK$3,600 (Group of 2 or above, applications must be submitted to enrollment centres) 9 hours Cantonese, supplemented with teaching materials in English ExecutiveWorkshop “Art Market, Trading, and Collectibles” Programme Code: MKTG9213 S 2867 8313 ws.chiu@hkuspace.hku.hk Technology not only creates more possibi l ities for artists, but it also brings tremendous opportunities for the art industry including the art market. For Hong Kong, despite the challenges faced by the territory in the past two years, Hong Kong has now overtaken London as the second-biggest contemporary art auction market in the world after New York. ArtTech is therefore a blue ocean that poses great potential for Hong Kong to flourish and thrive in the global art scene. HK$4,200 Group Rate: HK$3,600 (Group of 2 or above, applications must be submitted to enrollment centres) 9 hours Retail, Fashion and Luxury Brand Management 零售、時裝及奢侈品品牌管理
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