For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.015） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 029 圖像說明於第029頁 245 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Postgraduate Diploma in Public Relations and Corporate Communication Programme Code: MC010A Application Code: 2080-MC010A 3762 0868 media_comm@hkuspace.hku.hk This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication. With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today. Applicants shall: I) a) hold a bachelor’s degree awarded by a recognized institution;or b) have gained in the HKCEE Grade E in 5 subjects, and Level 3 in Chinese Language and English Language; or have gained in the HKDSE Examination Level 3 in 5 subjects including Chinese Language; or have gained in the HKALE Grade E in 2 AL subject(s) or 2 AS subject(s); AND possess 10 and more years of relevant working experiences in related industries; AND II) provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$38,700 per programme (To be paid in two instalments) Application Fee: HK$150 More details Around 1 year and 6 months English Level 6 (Reg. No.: 09/000167/6) Validity Period: 28 Mar 2009 - on-going Postgraduate Certificate in Public Relations and Corporate Communication Programme Code: MC009A Application Code: 2080-MC009A 3762 0868 media_comm@hkuspace.hku.hk This Postgraduate Certificate in Public Relations and Corporate Communication aims to equip students with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the public relations, corporate communication and media relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media, employees and community, the organization will effectively achieve their brand goals. Applicants shall: I) a) hold a bachelor’s degree awarded by a recognized institution; OR b) have gained in the HKCEE Grade E in 5 subjects and Level 3 in Chinese Language and English Language; or have gained in the HKDSE Examination Level 3 in 5 subjects including Chinese Language; or have gained in the HKALE Grade E in 2 AL subject(s) or 2 AS subject(s); AND possess 10 and more years of relevant working experiences in related industries; AND II) provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as: i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or iii. HKALE Use of English at Grade E; or iv. HKDSE Examination English Language at Level 3; or v. equivalent qualifications. Applicants with other qualifications will be considered on individual merit. HK$19,500 per programme Application Fee: HK$150 Around 9 months English Level 6 (Reg. No.: 09/000166/6) Validity Period: 28 Mar 2009 - on-going Advanced Diploma in Public Relations and Corporate Communication Programme Code: MC029A Application Code: 2080-MC029A 3762 0868 media_comm@hkuspace.hku.hk This programme is designed to equip students with the practical knowledge and concepts of the public relations and corporate communication. Students will be equipped with the skills to analyse, plan, design and implement the relevant campaigns, events and messages that help address the critical organizational objectives. The programme also examines the communicative practices in the corporate environment, including strategic planning, online and offline corporate branding, media relations, community engagement, issues and crisis communication. Applicants shall: 1. a) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language and Chinese Language; or b) have gained in the HKCEE Grade E in 3 subjects and Level 2 in Chinese Language and English Language; or c) have gained in HKALE Grade E in one AL subject or two AS subjects AND 2. possess 5 years of work experience Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit. HK$28,000 per programme Application Fee: HK$150 Around 12 months English Level 4 (Reg. No.: 21/000181/L4) Validity Period: 01 Apr 2021 - on-going Certificate in Public Relations and Corporate Communication Programme Code: MC018A Application Code: 2070-MC018A 3762 0868 media_comm@hkuspace.hku.hk The programme aims to develop students with knowledge of the public relations industry, and the basic idea underlining corporate communication. Students will be equipped with the skills to analyse, plan and implement PR and corporate brand communication campaigns and events that help achieve organizational goals. Students will examine how to build mutual relationships with key stakeholders such as employees, media and community leaders for addressing unique communication challenges. Students will also be trained with English and Chinese PR writing skills in typical publicity materials. Applicants shall: I) a) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language and Chinese Language; or b) have gained in the HKCEE Grade E in 3 subjects and Level 2 in Chinese Language and English Language; AND II) possess 2 years of work experience Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit. HK$14,800 per programme Application Fee: HK$150 6 months English Level 3 (Reg. No.: 19/000494/L3) Validity Period: 10 Apr 2019 - on-going
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