This is an exempted course under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，本課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. 根據《非本地高等及專業教育（規管）條例》，這些課程屬獲豁免課程。 It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead. 個別僱主可酌情決定是否承認這些課程可令學員獲取的任何資格。 The course operator is applying for exemption under the Non-local Higher and Professional Education (Regulation) Ordinance. 課程主辦人正根據《非本地高等及專業教育（規管）條例》辦理豁免註冊手續。 It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。 246 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Foundation Certificate in English PRWriting and Presentation Programme Code: MC022A Application Code: 2080-MC022A 3762 0868 media_comm@hkuspace.hku.hk The programme is a PR course. It aims to equip students with knowledge and skills of English public relations writing for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting. Students will learn the principles of effective writing and tips for persuasive presentation, such as public speech, in English. Applicants shall: (i) have gained in the HKCEE Grade E or Level 2 in English Language; or (ii) have gained in the HKDSE Examination Level 2 in English Language. Preference will be given to those who have worked in communication or related fields. Applicants with other equivalent qualifications will also be considered on individual merit. HK$9,100 13 weeks English Level 2 (Reg. No.: 19/001058/L2) Validity Period: 01 Aug 2019 - on-going Postgraduate Diploma in Strategic Digital and Social Media Communication Programme Code: MC006B Application Code: 2080-MC006B 3762 0868 media_comm@hkuspace.hku.hk The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts. The programme examines the impacts and applications of social media in influencing corporate communication, advertising, publ ic relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries. Applicants shall hold a bachelor’s degree awarded by a recognized university; If the degree is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as: i. an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or ii. a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL,or a score of 80 or above in the internet-based TOEFL; or iii. HKALE Use of English at Grade E or above; or iv. HKDSE Examination English Language at Level 3 or above; or v. equivalent qualifications. Applicants with other equivalent qualification(s) and at least 5 years of relevant work experience will be considered on individual merit. They must also satisfy the English requirement listed above. HK$40,000 per programme (paid in two instalments) Application Fee: HK$150 Around 12 months English Level 6 (Reg. No.: 19/001085/L6) Validity Period: 01 Oct 2019 - on-going Certificate in Sustainable Communities Programme Code: CS050A Application Code: 2055-CS050A 3762 0868 3917 4767 media_comm@hkuspace.hku.hk ruralsd@hku.hk With theories, practices and real-life case studies, this programme provides students with the basic knowledge and skills in sustaining cultural landscape asset, including ecology, sustainable agriculture, community engagement and partnerships between different stakeholders and sectors. Applicants shall: - have gained in the HKDSE Examination Level 2 in five subjects including Chinese Language and English Language; or - have passed f ive subjects in HKCEE, including Chinese Language and Engl ish Language; or - hold equivalent academic qualifications, taking into consideration individual merit 10 months English, supplemented with Cantonese Level 3 (Reg. No.: 18/000784/L3) Validity Period: 11 Sep 2018 - on-going 紀錄片製作證書 課程編號：MC004A 報名代碼：2080-MC004A 3762 0868 media_comm@hkuspace.hku.hk 紀錄片是一種獨特的藝術形式，除了記錄各類型的個人及社會活動，亦讓製作人表達 其願景及對事物的獨特見解。紀錄片無論在記錄歷史、洞察世情及喚起民眾關心各項 社會議題等方面都有重要的意義及貢獻。課程教授紀錄片的歷史和傳統，以及紀錄片 製作的基礎知識。學員透過觀賞及討論各類型的紀錄片，學習各項製作知識及技巧。 申請人應該： （一） 於香港中學會考考獲3科E級及中國語文科和英國語文科考獲第2級或以上的成績；或 （二） 於香港中學文憑考試考獲五科第2級或以上的成績（包括中國語文科及英國語文科）；或 （三） 成功完成毅進文憑課程。 申請人若持有其他同等資格，學院將按表個別情況考慮。申請人或須參加面試及筆試。 每課程 HK$13,500 報名費用：HK$150 33日 粵語輔以英語 資歷架構級別：3 資歷名冊登記號碼：15/000097/L3 資歷名冊登記有效期：2015年1月26日 - 持續有效 社交網絡新趨勢及營銷計劃 課程編號：MEDS9001 報名代碼：2080-2386NW 3762 0868 media_comm@hkuspace.hku.hk 不爭的事，網絡社交媒體的崛起，大大改變了人與人，機構與受眾的溝通模式。網 絡社交已成為生活的一部份，同時也對公關及企業傳訊，以致商業營銷模式帶來了 新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢，啟發學員如何善 用網絡社交媒體以作為新時代的公關，企業傳訊以致營銷方法。 HK$1,350 5日 粵語輔以英語 微電影大故事 課程編號：FILM9001 報名代碼：2080-2389NW 3762 0868 media_comm@hkuspace.hku.hk 微電影已發展及轉變成新一代重要的行銷工具。本課程旨在探索戲劇的元素、角色 人物性格、劇本結構和對話，讓學員瞭解怎樣利用影像帶出故事，以及如何把品牌 精神與價值融入故事之中。學員將透過導師講解、研究劇本及影視作品，以及自行 寫作，從而掌握微電影的創作技巧。 劇本創作初學者 每課程 HK$2,300 10日 粵語輔以英語
RkJQdWJsaXNoZXIy MTgwNDcxNg==