For more and latest programme information, please visit our website 有關最新課程資訊及詳情，請瀏覽學院網站 hkuspace.hku.hk Minimum Entry Requirements 基本入學要求（P.015） Fee 學費 Duration 修業期 Medium of Instruction 教學語言 Qualifications Framework 資歷架構 Exemption 豁免 Short Course 短期課程 See legend on page 029 圖像說明於第029頁 247 Social Sciences 社會科學 Media & Communication 媒體及傳播學 Progression Path for Postgraduate Diploma inMedia and Cultural Critique awarded within the HKU system through HKU SPACE Postgraduate Diploma in Media and Cultural Critique awarded by UK universities* BA Mass Communications, Advertising & Public Relations (Duration: 14 months) OR Bachelor of Arts (Honours) Media Production [leading to the award Bachelor of Arts (Honours) Media Production (Creative Content)] (Duration: 24 months) awarded within the HKU system through HKU SPACE Advanced Diploma in Communication and Culture (Duration: 20 months) * BA Mass Communications, Advertising & Public Relations awarded by Edinburgh Napier University Bachelor of Arts (Honours) Media Production (Creative Content) awarded by University of the West of England, Bristol. Programme and award retitling of the Bachelor of Arts (Honours) Media Production are subject to approval. Postgraduate Diploma inMedia and Cultural Critique Programme Code: DP012A Application Code: 2045-DP012A 2910 7607 pg.cad@hkuspace.hku.hk The Postgraduate Diploma in Media and Cultural Critique programm aims to develop students’ critical understanding of media and cultural institutions, ideologies and policies and their relationships with social and economic reality. This programme provides a grounding in the media and then visual, socio-cultural and economic content, and makes it possible for graduates to further study in media and cultural studies, creative industries, media management and advertising. Applicants should 1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution; or (b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and (ii) have two years of recognised professional experience; AND 2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction). Applicants with other qualifications will be considered on individual merit. HK$39,000 per programme Application Fee: HK$150 7 months English Level 6 (Reg. No.: 10/000058/6) Validity Period: 01 Sep 2010 - on-going BAMass Communications, Advertising & Public Relations Programme Code: MC014A Edinburgh Napier University, UK Application Code: 2070-MC014A 3762 0061 / 2910 7613 ug.comm@hkuspace.hku.hk Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry. Applicants shall - hold an Associate Degree* in the area of Arts (e.g. Communication Studies, Media and Cultural Studies, Advertising and Creative Media, Corporate Communications and Management), or Applied Social Sciences (e.g. Public Relations and Journalism) with a minimum GPA of 2.0; _OR_ - hold a Higher Diploma* in the area of Communication Studies, Media and Cultural Studies, Corporate Communications and Management or Public Relations and Journalism with a minimum GPA of 2.0. - Graduates of HKU SPACE Associate Degree/Higher Diploma awards, or an equivalent qualification from a recongised institution, are normally regarded as demonstrating the required English Proficiency. In other cases, IELTS 6.0 is required. - Applicants with other qualifications (or partial completion from a recognised tertiary institution/a private university) that are fitting preparation for this programme can also apply. * These may include, for example, Associate of Arts; Higher Diploma in Public Relations and Corporate Communications; Associate Degree/Higher Diploma in Business Administration; Higher Diploma in Translation and Interpretation; Associate of Applied Social Sciences in Communication, Public Relations and Journalism; and Associate Degree/Higher Diploma in Event Management/Tourism. Sub-degree graduates without relevant academic background can still apply. They might be required to take one additional course (HK$2,800). HK$81,000 (in 3 installments) / HK$83,000 (including bridging module fee for students without strong media/marketing/PR background) Application Fee: HK$150 14 months English Bachelor of Arts (Honours) Media and Cultural Production Programme Code: MC016A University of the West of England, Bristol, UK Application Code: 2045-MC016A 3762 0061 / 2910 7613 ug.comm@hkuspace.hku.hk This programme not only enables students to understand critical and creative approaches to the study of everyday life and the media but also involves the development of creative digital media projects and engagement in cultural research. Students will develop skills and expertise in media production, cultural research, events management, and writing for different contexts and audiences. Applicants shall: 1a. hold an Associate Degree in areas of advertising and creative media/creative studies/film, television and digital media studies/cinema and television studies/creative communication/ creative digital media/media communication/media production/media and cultural studies; or an Associate of Applied Social Sciences in Communication, Public Relations and Journalism. OR 1b. hold a Higher Diploma in areas of new media and communication, design, visual arts and culture, visual communication, digital and creative media, and film/TV studies. AND 2. demonstrate English proficiency with an overall IELTS score of 6 with a minimum of 5.5 in each sub-test. Graduates of HKU SPACE Associate Degree/Higher Diploma, or those with an equivalent qualification from a recognised institution, are normally regarded as having demonstrated the required English proficiency. Applicants with other qualifications will be considered on individual merit. HK$132,000 per programme Application Fee: HK$150 24 months English
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