267 Full-time Programmes, Centres and Other Professional Activities 全日制課程、中心及其他專業活動 Innovative School of Professional Management In contrast to traditional business schools, Institute for China Business (ICB) adopts a holistic approach to professional and executive education since its establishment in February 2010. It advocates an innovative teaching methodology and proactive learning based on a unique 4P model which places emphasis on being Professional, Prospective, Practical and Problem-solving. The mission of ICB is to help create and grow business talents with world-class leadership and management skills in Mainland China so that its economy will continue to maintain its high-growth momentum. Built on the academic strength of The University of Hong Kong, ICB has trained and nurtured over 18,000 corporate leaders in Mainland China who are equipped with leading-edge knowledge, international perspectives, and an open mindset through a diverse range of professional programmes offered by ICB over the past decade. In 2020, ICB and Senior Executive Academy (SEA) jointly launched a lifelong online learning platform, Business Management e-Course. Since its launch, over 339 talks have been broadcast and attracted more than 8.2 million viewers online to discuss topics in human resources, brand marketing, innovation management, finance and investment, and other fields, with numbers of experts from industries and academia. There are 5 Centres at ICB which provide professional programmes with emphasis on different business and management disciplines. Programmes: Human Capital Management PgDip in Corporate Coaching and Leadership Development (CCLD) PgDip in Managerial Psychology (MPSY) PgDip in Organisation and Human Resource Management (OHRM) Innovation and Management PgDip in Digital Transformation and Business Strategy (DTBS) PgDip in Integrated and Practicing Management (IPM) PgDip in Product Innovation and Service Design (PISD) Financial Management PgDip in Behavioural Finance and Investment Decision (BFID) PgDip in Corporate Finance and Investment Management (CFIM) PgDip in Finance and Business Management (FBM) PgDip in Financial Markets and Portfolio Management (FMPM) Marketing Management PgDip in B2B Marketing Management (BMM) PgDip in Consumer Psychology and Intelligent Marketing (CPIM) PgDip in Integrated Marketing Communications (IMC) PgDip in Smart Retail and Experiential Marketing (SREM) Corporate Training Learning Centres Beijing Chengdu Guangzhou Shanghai Shenzhen cnenquiry@hkuspace.hku.hk 創新型專業商管學院 有 別 於 傳 統 的 商 學 院， 香 港 大 學 SPACE 中 國 商 業 學 院 (ICB) 自 2010 年 2 月 成 立 以 來， 一 直 在 專 業 和 高 層 管 理 教 育 上 著 重培養學員的整體能力和素質。ICB 提倡創新教學方法和主動 學 習 體 驗， 以 體 現「 專 業 (Professional)、 前 瞻 (Prospective)、 實用 (Practical)、實效 (Problem-solving)」的 4P辦學特色。ICB 的使命是 幫助中國培育具世界一流領導力和管理才能的商界人才，使中國經濟繼 續保持高增長的勢頭。 憑藉香港大學學術上的優勢，ICB 在過去十餘年已培養了超過18,000名 內地企業領袖。通過 ICB 所提供的多樣化專業管理課程，未來的企業領 袖將獲得最前沿的知識，並擁有國際視野和開放思維。 2020年，學院與企業研究院(SEA) 聯合推出線上學習平台- 「商管e課」， 面向職場精英免費開放，幫助終身學習者實現人生躍進。至今，已通過 平台舉辦超過339場講座，邀請海量行業領先專家學者就人力資本、品 牌營銷、創新管理、投資金融等領域分享經驗和見解，並吸引逾820萬 人次收看及與嘉賓作即時交流。 學院共有五個學系，提供不同的商業及管理範疇的專業管理課程。 目前學院開辦的所有課程如下： 人力資本管理 企業教練與領導力培育研究生文憑課程(CCLD) 管理心理學研究生文憑課程(MPSY) 組織與人力資源管理研究生文憑課程(OHRM) 創新管理 數字化轉型與企業戰略研究生文憑課程(DTBS) 整合實效管理研究生文憑課程(IPM) 產品創新與服務設計研究生文憑課程(PISD) 財務金融管理 行為金融學與投資決策研究生文憑課程(BFID) 企業財務與投資管理研究生文憑課程(CFIM) 金融與商業管理研究生文憑課程(FBM) 金融市場與投資組合管理研究生文憑課程(FMPM) 營銷管理 B2B營銷戰略與管理研究生文憑課程(BMM) 消費者心理學與智能營銷研究生文憑課程(CPIM) 整合營銷傳播研究生文憑課程(IMC) 智慧零售與體驗營銷研究生文憑課程(SREM) 企業培訓 教學中心 北京 成都 廣州 上海 深圳 cnenquiry@hkuspace.hku.hk Mainland China Operations 中國內地課程
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