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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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This programme aims to discover and deepen understand of the fine watchmaking industry, prepare to enter the watch and jewellery industry and get the HH Certification recognition and become a true watch connoisseur.
PT
Start 21 NOV 2017 (TUE)
Duration 1 month
Fee HK$7,500
PT
開課日期 待定

HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本證書課程透過三個單元,讓學員深入瞭解建構品牌資產的過程,包括認識品牌身分和元素、設計市場推廣計劃和整合營銷策略的流程。

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開課日期 2018年5月12日 (星期六)
修業期 3個月
本課程旨在讓學員了解社交媒體和數碼營銷分析的重要性及基礎知識。課程亦提供實踐和實用並重的技術和工具,讓學員建立分析技能和策略性思維,以協助他們有效地使用數碼及社交媒體營銷分析。
 
PT
Start 09 JUN 2018 (SAT)
Duration 2 months
Fee 報名費用
HK$200 (取錄與否,概不退還)

課程費用
學費 : 每課程 HK$6,750
The University of Hull, United Kingdom
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
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Start 06 JAN 2018 (SAT)
Duration 18 months to 36 months
Manchester Metropolitan University, UK
Retail industry becomes more sophisticated due to the emerging new retailing platforms, omnichannel shopping behaviour of consumers, new payment devices, etc. Therefore, retail practitioners have to equip themselves with both latest knowledge and practical skills in retail management and marketing.
 
The fast development and the expanded horizon in retail business drives the need among retail practitioners and those who are interested in developing their career in retail industry to go for a part-time top-up degree in retail management and marketing. Therefore, students are suggested to take the programme of BA (Hons) Retail Management and Marketing.
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Start 08 JAN 2018 (MON)
Duration 2 years
The University of Hull, United Kingdom
This programmes provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
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Start 10 JAN 2018 (WED)
Duration 18 months to 36 months
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
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Start 06 NOV 2017 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
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Start 06 NOV 2017 (MON)
Duration 12 months to 24 months
This postgraduate Diploma is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in fashion marketing and luxury brand management. This programme also provides further study opportunities for students who wish to articulate to Master's degree programmes with credit exemption.
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Start 06 NOV 2017 (MON)
Duration 12 months to 24 months