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市場營銷學 營銷傳播及品牌

營銷傳播及品牌

現今很多企業都願意投資巨額金錢建立品牌。而隨著數碼及社交媒體的普及,與顧客聯繫的方法越來越多,對市場營銷及商業行政人員而言,提升在營銷傳播方面的知識和了解如何實踐就更加重要。我們提供一系列有關營銷傳播及品牌的課程,包括高等文憑、行政人員證書及深造課程等,方便不同程度人士修讀。

 

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MK093

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營銷傳播及品牌課程

Programmes Type

課程類別

微證書

開課日期

上課日期

學費資助

地點

香港島

九龍

訂閱 e-資訊
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
PT
Start To be advised
Duration 5 weeks
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start To be advised
Duration 1 month
Fee HK$7,000
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
英國龍比亞大學
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start To be advised
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
英國龍比亞大學
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start To be advised
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 11 MAR 2024 (MON)
Duration 1 year to 2 years
Fee HK$5200 - 5700
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 11 MAR 2024 (MON)
Duration 12 months to 24 months
Fee HK$5,700
This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.
PT
Start 20 APR 2024 (SAT)
Duration Around 9 months
Fee HK$19,930
This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.

With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.
PT
Start 20 APR 2024 (SAT)
Duration Around 1 year and 6 months
Fee HK$39,860
The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts.
 
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.

 
PT
Start 20 APR 2024 (SAT)
Duration Around 12 months
Fee HK$41,200