Main content start

商業市場營銷及品牌管理

市場營銷及品牌管理

學院提供一系列文憑、學士、深造證書,以至碩士等不同學術程度課程,內容涵蓋基礎市場學,品牌管理及營銷傳播,為不同教育背景學員需要提供全面升學途徑。並與專業市務學會、及業內團體如香港品牌發展局、香港鑽石總會等合作,提供專業實用並重的行政人員及短期課程,幫助在職人士掌握最新市場學知識,應付日常市場管理所需。

訂閱 e-資訊

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊
 

工作坊(三) : 移動營銷新面貌 Mobile Marketing

隨著移動裝置普及,移動營銷將會越來越重要。作為市場專才,必須掌握最新營銷趨勢。 透過此工作坊, 學員將可瞭解移動營銷現況及趨勢,以及如何有效地將移動營銷融入整體營銷傳播策略。

PT
開課日期 2017年9月30日 (星期六)
修業期 1日
課程費用 HK$1,800
PT
開課日期 待定

HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本證書課程透過三個單元,讓學員深入瞭解建構品牌資產的過程,包括認識品牌身分和元素、設計市場推廣計劃和整合營銷策略的流程。

PT
開課日期 待定
修業期 3個月
本課程旨在介紹各類零售業的環境和特質及幫助學員了解零售業的營運和管理。

 

PT
開課日期 2017年10月7日 (星期六)
修業期 4個星期
行政人員證書《創意營銷策略》課程為期三個月,包括六個單元和小組實踐習作,透過資深營銷專家參與的課堂及多個嘉賓講座,深入討論實用的環球、中國及本地案例,讓學員提升創意營銷策略的實戰知識和技巧。   


 
PT
Start To be advised
Duration 3 months
Fee HK$6,750
英國國立曼徹斯特都會大學
Retail industry becomes more sophisticated due to the emerging new retailing platforms, omnichannel shopping behaviour of consumers, new payment devices, etc. Therefore, retail practitioners have to equip themselves with both latest knowledge and practical skills in retail management and marketing.
 
The fast development and the expanded horizon in retail business drives the need among retail practitioners and those who are interested in developing their career in retail industry to go for a part-time top-up degree in retail management and marketing. Therefore, students are suggested to take the programme of BA (Hons) Retail Management and Marketing.
PT
Start 08 JAN 2018 (MON)
Duration 2 years
英國赫爾大學
This programmes provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start 10 JAN 2018 (WED)
Duration 18 months to 36 months
英國赫爾大學
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start 10 JAN 2018 (WED)
Duration 18 months to 36 months
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 06 NOV 2017 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 06 NOV 2017 (MON)
Duration 12 months to 24 months