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商業市場營銷及品牌管理

市場營銷及品牌管理

學院提供一系列文憑、學士、深造證書,以至碩士等不同學術程度課程,內容涵蓋基礎市場學,品牌管理及營銷傳播,為不同教育背景學員需要提供全面升學途徑。並與專業市務學會、及業內團體如香港品牌發展局、香港鑽石總會等合作,提供專業實用並重的行政人員及短期課程,幫助在職人士掌握最新市場學知識,應付日常市場管理所需。

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英國國立曼徹斯特都會大學
The Master of Science Digital Marketing Communications will deliver an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications insight and strategic insight into the digital sector.
PT
Start To be advised
Duration 18 months
This postgraduate Diploma is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in fashion marketing and luxury brand management. This programme also provides further study opportunities for students who wish to articulate to Master's degree programmes with credit exemption.
PT
Start 09 JUL 2018 (MON)
Duration 12 months to 24 months
Marketing plays an important strategic role in business. To improve your employability and competitiveness, HKU SPACE offers a series of part-time Advanced Diploma in Marketing programmes to equip you with up-to-date practical marketing knowledge in selected realms of digital / social media marketing, brand management, retailing and marketing that will prepare you for career advancement and higher education at degree level. Programme Highlights:
PT
Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
The rapid development in digital technology and new social media massively reshaped the public relations (‘PR’) practices and communications. PR executives have to acquire new skills to handle day-to-day PR operations and to capitalize the internet penetration and mobile browsing in order to achieve new PR targets in online reputation management,  content amplification, electronic media word-of-mouth, and data-driven public relations, etc.
PT
Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry.
PT
Start 01 NOV 2018 (THU)
Duration 3 months to 4 months
英國赫爾大學
This programmes provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start 03 SEP 2018 (MON)
Duration 18 months to 36 months
英國赫爾大學
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start 03 SEP 2018 (MON)
Duration 18 months to 36 months
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 
PT
Start 28 JUN 2018 (THU)
Duration 2 months
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 10 June 2018)

Alumni Rate : HK$6,500