Main content start
Change.每天多學一點 改變.可大可小

商業市場營銷及品牌管理

市場營銷及品牌管理

學院提供一系列文憑、學士、深造證書,以至碩士等不同學術程度課程,內容涵蓋基礎市場學,品牌管理及營銷傳播,為不同教育背景學員需要提供全面升學途徑。並與專業市務學會、及業內團體如香港品牌發展局合作,提供專業實用並重的行政人員及短期課程,幫助在職人士掌握最新市場學知識,應付日常市場管理所需。​

Final Call

持續進修基金
訂閱 e-資訊
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 
PT
Start 18 OCT 2018 (THU)
Duration 2 months
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 28 September 2018)

Alumni Rate : HK$6,500

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊

工作坊(五) - 搜索引擎優化  (Search Engine Optimization)

當用戶在搜索引擎搜尋某一個關鍵詞時,網站排得越前,才會令網站的曝光率増加,獲得更多流量,最終提升網站的宣傳力。透過瞭解搜索引擎原理,優化網站內容,學員能掌握搜索引擎優化手段,有助公司業務發展。

PT
開課日期 2018年11月3日 (星期六)
修業期 1日
課程費用 課程費用: HK$1,800

早鳥優惠: HK$1,600 (於2018年10月21日或之前報名)

校友優惠: HK$1,600
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 01 NOV 2018 (THU)
Duration 20 months to max. 40 months
The rapid development in digital technology and new social media massively reshaped the public relations (‘PR’) practices and communications. PR executives have to acquire new skills to handle day-to-day PR operations and to capitalize the internet penetration and mobile browsing in order to achieve new PR targets in online reputation management,  content amplification, electronic media word-of-mouth, and data-driven public relations, etc.
PT
Start 01 NOV 2018 (THU)
Duration 20 months to max. 40 months
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry.
PT
Start 01 NOV 2018 (THU)
Duration 3 months to 4 months
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
PT
Start 05 NOV 2018 (MON)
Duration 8 months to 12 months
HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).
 
PT
Start 05 NOV 2018 (MON)
Duration 1 year to 2 years
本課程旨在讓學員了解社交媒體和數碼營銷分析的重要性及基礎知識。課程亦提供實踐和實用並重的技術和工具,讓學員建立分析技能和策略性思維,以協助他們有效地使用數碼及社交媒體營銷分析。
 
PT
Start To be advised
Duration 5 weeks
Fee 報名費用
HK$200 (取錄與否,概不退還)

課程費用
學費 : HK$6,750

"The Power of Digital Marketing" Workshop Series
 
數碼營銷威力工作坊

工作坊(一) - 數碼營銷通路 Digital Marketing Channels

此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技術之運用。
 

PT
開課日期 2018年10月6日 (星期六)
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2018年9月23日或之前報名)

校友優惠: HK$1,600

(校友優惠不可網上報名, 須親臨各教學中心報名)
作為職場達人,要在職場上突圍而出,當然要擁有與工作相關的專業知識及技能,如能在品味及形象上突出個人風格,求職,升職,轉職,無往而不利。
PT
開課日期 2018年10月6日 (星期六)
修業期 1日
課程費用 學費 : HK$880

校友優惠 : HK$780

團體優惠 : HK$780 (同行二人或以上)

(校友優惠及團體優惠不適用於網上報名,須親臨各教學中心報名)