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商業市場營銷及品牌管理

市場營銷及品牌管理

學院提供一系列文憑、學士、深造證書,以至碩士等不同學術程度課程,內容涵蓋基礎市場學,品牌管理及營銷傳播,為不同教育背景學員需要提供全面升學途徑。並與專業市務學會、及業內團體如香港品牌發展局、香港鑽石總會等合作,提供專業實用並重的行政人員及短期課程,幫助在職人士掌握最新市場學知識,應付日常市場管理所需。

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本課程為期三個月,旨在為學員提供一站式數碼、社交媒體及最新內容營銷趨勢的策略分析與策劃攻略。近年數碼及社交媒體的種類和工具越來越多,課程為有意提升及緊貼數碼及內容營銷的學員增值。透過業內數碼營銷專家的授課和嘉賓講座、以實例主導、全方位發掘數碼營銷大勢和整合攻略。 
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開課日期 2018年2月24日 (星期六)
修業期 3個月
課程費用 HK$6750
英國萊斯特大學
University of Leicester - Master of Science in Marketing

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace. You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.
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Start 01 MAY 2018 (TUE)
Duration 2 years to 2.5 years
Fee £9,155 (2017/18)
英國赫爾大學
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
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Start 03 SEP 2018 (MON)
Duration 18 months to 36 months
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
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Start 05 MAR 2018 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000
透過三個六小時的工作坊,助您掌握數碼營銷知識。工作坊由數碼營銷專家講解不同數碼營銷媒體的概念及應用,以及其最新趨勢,旨在提升學員在數碼營銷方面的知識和能力。
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開課日期 2018年3月10日 (星期六)
修業期 3個星期
課程費用 三個工作坊學費為 HK$4,800
如報讀個別工作坊,每個工作坊學費為 HK$1,800
(校友學費為HK$1,600, 校友優惠不可網上報名, 須親臨各教學中心報名)
This postgraduate Diploma is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in fashion marketing and luxury brand management. This programme also provides further study opportunities for students who wish to articulate to Master's degree programmes with credit exemption.
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Start 05 MAR 2018 (MON)
Duration 12 months to 24 months
This Postgraduate Diploma provides opportunities for managers of the retail and services sector to develop and enhance the marketing knowledge, international perspective and managerial skills required to enhance their company's competitiveness, innovative capabilities and brand reputation.
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Start 05 MAR 2018 (MON)
Duration 12 months to 24 months
The programme aims to equip students with the credentials and expertise that prepare them for a variety of career opportunities in the brand management and public relations sectors.
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Start 05 MAR 2018 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000
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開課日期 待定