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行政人員專業課程創新市場學

創新市場學

市場營銷需要區分

嶄新的理論, 方法, 渠道等都在推動市場營銷手法的變更, 亦需要根據客戶需求和期望以至行為作出全方位的整合. 我們的行政人員專業課程將由市場營銷精英和專業人士為大家展示在品牌, 策略, 市場管理, 零售, 電子數碼及B2B營銷最新的發展。

訂閱 e-資訊

The workshop aims to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. The course will elaborate ways to redefine corporate development priorities and how the organization structure and resources can be re-aligned to support future growth. Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.

PT
Start 11 JAN 2018 (THU)
Duration 6 hours
Fee HK$3000
This workshop aims to help participates, even without the hands-on experience, able to play a leadership role since they will understand the right mindset of event managers, the sense to identify major risks and capabilities to tackle complexities related to VIP protocol.  
PT
Start 07 MAR 2018 (WED)
Duration 6 hours
Fee HK$3000
The workshop aims to offer its participants a holistic overview of modern social media marketing, with an introduction to the mechanics of Facebook marketing.
PT
Start 13 MAR 2018 (TUE)
Duration 12 hours
Fee HK$6000
The workshop aims to offer its participants a holistic overview of modern social media marketing, with an introduction to the mechanics of FaceBook marketing. Through understanding the strength, limitations and the possible roles of social media marketing within different GTM strategies, participants will have the chance to explore the mindset of a modern social media marketing agency or an explosive entrepreneurial marketer.
PT
Start 13 MAR 2018 (TUE)
Duration 12 hours
Fee HK$6000
This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology. And give you an introduction on the projection of human subconscious mind. Hence, you will have more understanding on how human perceive or interpret things, hence improve the symbolic use of marketing materials.​
PT
Start 15 MAR 2018 (THU)
Duration 6 hours
Fee HK$3000
Have you ever wondered if your marketing activities are really effective?  Are the resources deployed in an efficient way that the maximum return can be achieved?  Too many companies ignore the fact that there is a lack of concrete understanding in marketing effectiveness. This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.
PT
Start 14 APR 2018 (SAT)
Duration 14 hours
Fee HK$6000
Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 
PT
Start To be advised
Duration 4 days
Fee HK$6000
This programme aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts including communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.
PT
Start 24 MAR 2018 (SAT)
Duration 6 months
Fee HK$30000
本課程旨在讓學員了解社交媒體和數碼營銷分析的重要性及基礎知識。課程亦提供實踐和實用並重的技術和工具,讓學員建立分析技能和策略性思維,以協助他們有效地使用數碼及社交媒體營銷分析。
 
PT
Start 09 JUN 2018 (SAT)
Duration 2 months
Fee 報名費用
HK$200 (取錄與否,概不退還)

課程費用
學費 : 每課程 HK$6,750
Central Saint Martins, University of the Arts London
MA Arts and Cultural Enterprise is the first MA programme of Central Saint Martins outside London to acknowledge the need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, and provide leadership for the teams that realise them. The programme enables responses to new forms of creative practice, and changing global conditions.
FT
Start To be advised
Duration 2 years
Fee HK$164,800