市場營銷及款客課程及短期課程 - 香港大學專業進修學院。瀏覽我們的兼讀制及全日制課程。
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市場營銷及款客

市場營銷及款客

服務性行業在香港的重要性有目共睹,富有經驗的市場營銷專才一直都十分搶手。我們的市場營銷課程著重學術水平的提升的同時,也強調課程的實用性。我們開辦電子營銷、奢侈品品牌管理及零售管理以配合行業人才培訓所需。我們的畢業生能夠運用他們在學院所學,應用到現實世界去解決複雜的市場營銷難題。他們都受到各行業及各類型機構的僱主歡迎。

自2002年起,我們開辦款客、旅遊及節目管理的課程,結合實用的教學法和綜合的行業知識及技能,為學生打好知識基礎及投身行業作好最佳準備。

持續進修基金
Programmes Type
訂閱 e-資訊
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
PT
Start 04 APR 2020 (SAT)
Duration 4 weeks
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 15 APR 2020 (WED)
Duration 3 months
Fee HK$6,000
香港品牌發展局
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 2020年4月18日 (星期六)
修業期 2個月
課程費用 HK$6000
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
 
PT
Start 02 MAY 2020 (SAT)
Duration 1 - 2 month
Fee Application Fee : HK$150 (non-refundable)

Course Fee : HK$6,800

Early Bird Rate : HK$6,300 (Application submitted on or before 29 Mar 2020)

Alumni Rate : HK$6,300
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 
PT
Start 11 MAY 2020 (MON)
Duration 2 months
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 10 April 2020)

Alumni Rate : HK$6,500
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 17 MAY 2020 (SUN)
Duration 2 months
Fee HK$7,000
香港品牌發展局
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

新課程除了介紹整合營銷傳播的概念及特性,以及教導學員制定整合營銷傳播計劃的方法外,將會特別強調數碼工具的運用,務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧,在事業上更得心應手。
PT
開課日期 待定
修業期 2個月
課程費用 HK$6,000
This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 
PT
Start To be advised
Duration 2 months
Fee HK$7000
This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers.
PT
Start To be advised
Duration 4 months
Fee HK$13000
As Asia's leading meetings and convention destination, Hong Kong boasts a packed calendar of events of all sizes. Different industries, charitable organisations, and interest groups hold events to market themselves, build business partnerships, raise money, or celebrate achievements.

  
PT
Start To be advised
Duration 2 months
Fee HK$7000