市場營銷及款客課程及短期課程 - 香港大學專業進修學院。瀏覽我們的兼讀制及全日制課程。
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市場營銷及款客

市場營銷及款客

服務性行業在香港的重要性有目共睹,富有經驗的市場營銷專才一直都十分搶手。我們的市場營銷課程著重學術水平的提升的同時,也強調課程的實用性。我們開辦電子營銷、奢侈品品牌管理及零售管理以配合行業人才培訓所需。我們的畢業生能夠運用他們在學院所學,應用到現實世界去解決複雜的市場營銷難題。他們都受到各行業及各類型機構的僱主歡迎。

自2002年起,我們開辦款客、旅遊及節目管理的課程,結合實用的教學法和綜合的行業知識及技能,為學生打好知識基礎及投身行業作好最佳準備。

持續進修基金
Programmes Type
訂閱 e-資訊
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 2019年2月23日 (星期六)
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2019年2月3日或之前報名)

HK$7,000 (二人同行優惠)

校方有權利就課程費用作出更改
This programme aims to enhance the skills for people working in the fashion industry in the areas of buying and/or merchandising. Participants will learn the structure of the global fashion market, segmentation, trend research, sourcing, range planning, visual communication, sales analysis and profit management.
PT
Start 02 MAR 2019 (SAT)
Duration 2 months
Fee HK$6,800
This programme aims to equip students with knowledge and understanding of contemporary sustainable and responsible business issues, strategies, and practices in the hospitality services organizations.  This programme will deliver an applied yet holistic view of sustainable management for hospitality services organizations.  It is designed in such a way that it will train students to be innovative and be able to integrate global awareness towards sustainability issues into their business planning, operations, and decision-making.  It will enable them to seek competitive and sustainable advantages for their organizations, and create value to their target customers with sound sustainable management practices.
PT
Start 18 MAR 2019 (MON)
Duration 1 year
Fee HK$45,000
The retail landscape has been transformed in recent years, thanks to the rise of new technologies and the continued expansion of e-commerce. In 2019, more changes are on the horizon. To better prepare for the changes and capitalise on the opportunities, you need to understand the new rules of the game. 

The Executive Certificate in Disruptive Retail Marketing is a 10-week programme catered to industry practitioners and interested parties who would like to master the skills in the new retail era.

隨著科技的發達,網購的流行,零售業正經歷翻天覆地的轉變。要把握轉變帶來的機會,就要深入了解行業趨勢,還要掌握各種新技術和它們帶來的影響。
PT
開課日期 2019年3月23日 (星期六)
修業期 2.5個月
課程費用 HK$6000
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 02 APR 2019 (TUE)
Duration 2 months
Fee HK$7,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 02 APR 2019 (TUE)
Duration 5 months
Fee HK$13,000
香港品牌發展局
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此全新課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 2019年4月13日 (星期六)
修業期 2個月
課程費用 HK$6000
As Asia's leading meetings and convention destination, Hong Kong boasts a packed calendar of events of all sizes. Different industries, charitable organisations, and interest groups hold events to market themselves, build business partnerships, raise money, or celebrate achievement.

  
PT
Start 15 APR 2019 (MON)
Duration 2 months
Fee HK$7000
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 22 MAY 2019 (WED)
Duration 2.5 months
Fee HK$6,000
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
PT
Start 25 MAY 2019 (SAT)
Duration 1 month