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市場營銷及款客營銷傳播及品牌

營銷傳播及品牌

現今很多企業都願意投資巨額金錢建立品牌。而隨著數碼及社交媒體的普及,與顧客聯繫的方法越來越多,對市場營銷及商業行政人員而言,提升在營銷傳播方面的知識和了解如何實踐就更加重要。我們提供一系列有關營銷傳播及品牌的課程,包括高等文憑、行政人員證書及深造課程等,方便不同程度人士修讀。

 

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持續進修基金
Programmes Type
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This programme aims to enhance the skills for people working in the fashion industry in the areas of buying and/or merchandising. Participants will learn the structure of the global fashion market, segmentation, trend research, sourcing, range planning, visual communication, sales analysis and profit management.
PT
Start 03 NOV 2018 (SAT)
Duration 2 months
Fee HK$6,800
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 07 JAN 2019 (MON)
Duration 2 months
Fee HK$7,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 07 JAN 2019 (MON)
Duration 4 months
Fee HK$13,000
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 16 FEB 2019 (SAT)
Duration 2 months
Fee HK$6,000
香港品牌發展局
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此全新課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 待定
修業期 2個月
課程費用 HK$6000
香港品牌發展局
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

新課程除了介紹整合營銷傳播的概念及特性,以及教導學員制定整合營銷傳播計劃的方法外,將會特別強調數碼工具的運用,務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧,在事業上更得心應手。
PT
開課日期 待定
修業期 2個月
課程費用 HK$6,000
英國國立曼徹斯特都會大學
The Master of Science Digital Marketing Communications will deliver an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications insight and strategic insight into the digital sector.
PT
Start 07 JAN 2019 (MON)
Duration 18 months
英國萊斯特大學
University of Leicester - Master of Science in Marketing

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace. You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.
PT
Start 01 FEB 2019 (FRI)
Duration 2 years to 2.5 years
Fee £9,285 (2018/19)
英國龍比亞大學
The MSc in Marketing is two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 11 FEB 2019 (MON)
Duration 20 months to 2 years
英國龍比亞大學
The MSc in Marketing with Festival and Event Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 11 FEB 2019 (MON)
Duration 20 months to 2 years