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市場營銷及款客零售,時裝及奢侈品品牌管理

零售,時裝及奢侈品品牌管理

香港被譽為購物天堂。在香港購物有許多好處,例如免銷售稅(酒類及香煙除外),多類型的品牌選擇,高質素的零售環境及完善的購物保障。消費者很容易便可以找到全世界知名的時裝及奢侈品品牌。活躍的零售市場促使市務人員及商業專才需要進修最新的零售銷售及品牌管理知識,為事業晉升作好最佳準備。

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持續進修基金
Programmes Type
訂閱 e-資訊
This programme aims to enhance the skills for people working in the fashion industry in the areas of buying and/or merchandising. Participants will learn the structure of the global fashion market, segmentation, trend research, sourcing, range planning, visual communication, sales analysis and profit management.
PT
Start 03 NOV 2018 (SAT)
Duration 2 months
Fee HK$6,800
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 2018年11月17日 (星期六)
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2018年10月27日或之前報名)

HK$7,000 (二人同行優惠)

校方有權利就課程費用作出更改
英國龍比亞大學
The MSc in Marketing with Festival and Event Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 11 FEB 2019 (MON)
Duration 20 months to 2 years
英國龍比亞大學
MSc in Marketing with Sales Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2015. Over the last few decades, selling has evolved from focusing on short term seller needs to longer term customer and seller needs. The importance of selling skills to corporate performance and economic growth is increasingly recognised by corporations and governments. Moreover, the sales function does play a crucial role in the marketing planning and management process. The programme aimed to equip students with the knowledge and intellectual capabilities to develop a career in this field.
PT
Start 11 FEB 2019 (MON)
Duration 20 months to 2 years
This postgraduate Diploma is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in fashion marketing and luxury brand management. This programme also provides further study opportunities for students who wish to articulate to Master's degree programmes with credit exemption.
PT
Start 05 NOV 2018 (MON)
Duration 12 months to 24 months
This Postgraduate Diploma provides opportunities for managers of the retail and services sector to develop and enhance the marketing knowledge, international perspective and managerial skills required to enhance their company's competitiveness, innovative capabilities and brand reputation.
PT
Start 05 NOV 2018 (MON)
Duration 12 months to 24 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 01 NOV 2018 (THU)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 01 NOV 2018 (THU)
Duration 20 months to max. 40 months
This programme aims to discover and deepen understand of the fine watchmaking industry, prepare to enter the watch and jewellery industry and get the HH Certification recognition and become a true watch connoisseur.
PT
開課日期 2018年11月12日 (星期一)
修業期 1個月
課程費用 HK$7,500

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊 

工作坊(六) :  大數據營銷策略 Big Data for Marketing Decisions

依托多平臺的大數據採集,以及大數據技術的分析與預測能力,能夠使營銷策略更加精準有效,給品牌企業增加競爭力。
PT
開課日期 2018年12月1日 (星期六)
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2018年11月9日或之前報名)

校友優惠: HK$1,600

(校友優惠不可網上報名, 須親臨各教學中心報名)