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BusinessHospitality, Tourism & Events

Bachelor of Arts (with Honours) in Festival and Event Management
節日及項目管理(榮譽) 文學士

Awarded by
Edinburgh Napier University, UK
Course Code
MS053A
Application Code
1550-MS053A

Study mode
Part-time
Start Date
11 Oct 2017 (Wed)
Next intake(s)
03-2018
Duration
2 years
Language
English
Course Fee
Course Fee : £9100 per programme (To be paid in 4 instalments)

*The tuition fee is reviewed annually and is subject to change without prior notice.
Apply Now
Deadline on 22 Sep 2017 (Fri)
Enquiries
28678329 / 28678408
28610278

This Honour degree part-time programme, leading to the Bachelor of Arts (with Honours) in Festival and Event Management, is offered by HKU SPACE in collaboration with the Edinburgh Napier University. It is designed to equip students how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities.

Why Choose This Programme?

  • Unique programme in Hong Kong
  • To become the Events Capital of Asia, Hong Kong needs well-trained experts to organise fascinating festivals and world-class events
  • Lecturers of Edinburgh Napier will fly in to Hong Kong to teach all lectures, and they are experienced and knowledgeable in managing major festivals and events
 

Prospect of the Festival and Event Sector

Festivals and EventsOver the last decade, events have emerged as significant tools for community and regional development, tourism promotion and corporate marketing. The steady growth in the number and size of events has created a significant demand for professional event managers. At the same time, the increasing complexity and government regulation of festivals and events has given rise to an industry body of knowledge, and to the need for personnel trained and skilled in the practice of festival and event management.

Festivals and events have been identified by the Hong Kong Tourism Board as major items in their promotion plan for travellers and visitors. Events of all size are growing in Hong Kong ranging from the business-related events, such as meetings, incentive travels, conventions and exhibitions (MICE) to large scale renowned sports and recreational events, such as the Hong Kong Sevens, the Hong Kong International Film Festival, Hong Kong Marathons and the International Dragon Boat Races. Therefore, students of the festival and event management discipline have plenty of job opportunities and good career development prospect.

Programme Aims and Objectives

This Honours Degree programme aims to provide students with a coherent and vocationally relevant academic curriculum preparing them for a career in the festival, event and related service sectors. It develops students’ competence in applying appropriate theories and concepts of event management to practical situations. 

Duration of Study & Award

It is a fully-accredited undergraduate degree in the United Kingdom. On completion of the studies, graduates will be awarded the Bachelor of Arts (with Honours) in Festival and Event Management, which is identical to the one awarded to the students in the Edinburgh Napier University in the United Kingdom. Students entering Year 3 can complete the programme over 4 blocks within 24 months on a part-time basis, and they need to study 3 modules in each block.

The entire programme consists of 10 modules (20 credits each) and a dissertation (40 credits). Upon completion of 10 modules and a dissertation, students will be awarded the Bachelor of Arts (with Honours) in Festival and Event Management.

A Bachelor of Arts in Festival and Event Management will be awarded to students if they apply to exit upon completion of 6 modules with 120 credits.

Specialism Module

Industry Generic Module

Dissertation

  • Impacts of Festivals and Events**
  • Planning and Public Policy for Festivals and Events**
  • Event Management**
  • Sports Event Tourism
  • The Management of MICE Events**
  • International Festival and Event Environments**
  • Service Management**
  • Facilities Planning for Hospitality, Tourism and Events**
  • Business Tourism**
  • Leadership and Innovation for Tourism, Hospitality and Events**
  • Dissertation

Bachelor of Arts in Festival and Event Management

(Completion of 6 modules with 120 credits)

Bachelor of Arts (with Honours) in Festival and Event Management

(Completion of 10 modules and a dissertation with 240 credits)

- The above programme structure is intended to be used as a guide by prospective students. HKU SPACE and Edinburgh Napier University reserve the right to vary the structure and order of the modules.

** Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.

Practical Event Experiences

Students will have plenty of opportunities to voluntarily participate in various events organised by a range of event organisations in Hong Kong to gain exposure and polish their customer service as well as event organizing skills. It is non-credit bearing.

Academic Excellence Award & SCHOLARSHIP
  • Class Medal Awarded by Edinburgh Napier University
  • Kelly Services Hong Kong Limited (HK$1000 plus Life Coach Counseling service)
Non-Local Higher and Professional Education (Regulation) Ordinance

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.

Venue
  • HKU SPACE Learning Centres
  1. Impacts of Festivals and Events
    This module provides students with an insight into and understanding of the multiple impacts of festivals and events. It promotes awareness and understanding of the value and importance of events placing them in the context of their social, economic, environmental and political impacts. Applied as well as theoretical, regional, national and international case studies highlight the above. 

  2. Service Management
    This module aims to provide students with the knowledge and skills necessary for service management. Throughout it will emphasise the characteristics of service and the implications for managing in this sector. Where appropriate concepts and techniques will be drawn from HRM, Marketing and Operations Management and their value emphasised. The concept of service will embrace both manufacturing and service organisations, public and private, large and small. Students will learn that service management offers up unique challenges not least of which is the management of people (employees and customers) in the provision of service quality and the evaluation of service performance.
     
  3. Event Management
    This module enables students to develop insight into the development, role, impacts and management of festivals and events, and understand the growth of the global events industry. It enables students to develop a problem-solving approach to the management of events. It defines a range of festivals and events, from community to mega events.
     
  4. Facilities Planning for Hospitality, Tourism and Events
    The module aims to provide students with a knowledge and understanding of a) the basic principles and procedures involved in the design, planning and maintenance of facilities used for hospitality, tourism and event (HTE) operations; and b) the concept of facilities management and how it may be applied within the context of resourcing and delivering hospitality, tourism and event services.
     
  5. Planning and Public Policy for Festivals and Events
    Students will be able to look at and compare festival and events of various forms and types (arts, sports, festivals, cultural and religious) and understand the strategic purpose they are set. The work combines investigation of prevailing festival and event strategy (both locally to Hong Kong and internationally), and the study and comparison of related policy goal areas and the policy initiatives that come as a result of this.
     
  6. Sports Event Tourism
    This module considers sport event management, its development and process as well as event impacts on organisations, regions or localities. The module will cover a range of sport events within an international context from major sporting events such as the Olympic Games and the Commonwealth Games to smaller local events like the Edinburgh Marathon. We will also apply organisation theory to understand how sport vent organisations operate and consider the pressures and challenges faced by staff. Consideration will also be given to current issues and trends such as the broadcasting of sport events, appraising likely future demand and developments worldwide.
     
  7. Leadership and Innovation for Tourism , Hospitality and Events
    This module is concerned with examining the relevant theories and practices associated with effective leadership and innovation. The emphasis throughout is upon how we might more effectively address the challenge of creating and sustaining competitiveness in tourism, hospitality and events organisations through the mechanisms of both leadership and innovation. In this module students will learn about a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. In addition students will be introduced to the role of innovation, the innovation process and its effective practice within the tourism, hospitality and events contexts. This module is intended to support their development as an effective professional manager through an examination of cutting edge theories and practices associated with both leadership and innovation in the challenging environments faced by modern tourism, hospitality and events organisations.
     
  8. The Management of MICE Events
    The MICE (Meetings, Incentives, Conferences and Exhibitions) industry is a major part of business life, and also a major source of income for business tourism destinations. The planning, organising and managing of MICE events is therefore an increasingly important industry. In this module, students will examine the nature and scope of the MICE industry from a national and international perspective. They will also learn how to develop management strategies for the effective planning and management of MICE events.
     
  9. Dissertation
    The dissertation module enables students to develop research skills by undertaking a well-researched piece of critical analysis on a topic relevant to the festival and event management. Students will have the opportunity to explore a chosen topic in depth, relating it to the literature and previous research studies and to integrate findings across subject disciplines. They will be supported and guided by an individual tutor and are expected to maintain a learning log recording their progress.
     
  10. International Festival and Event Environments
    By appraising the environments and contexts in which festivals and events are created and managed worldwide, students will critically reflect on the core issues that have contributed to their development. Strategic and operational aspects of festival and event management will be considered through a variety of learning and teaching approaches.
     
  11. Business Tourism
    Business Tourism is a term which covers a wide range of activities. This module will examine the different types of business tourism which make up the MICE industry – Meetings, Incentives, Conferences and Exhibitions, as well as discussing the characteristics of individual business travel. Students will learn about each of these diverse components of the Business Tourism Industry, and the role that they have to play within the wider tourism context.

Quality teaching is demonstrated through:

  • Classes will be conducted in English.
  • All modules, lecture notes and other teaching materials are in English.
  • All coursework and examinations of this programme will be conducted in English.
  • All lectures are conducted by the professors or lecturers of the Edinburgh Napier University in a week of block teaching.
  • All weekly tutorials are conducted by local teachers who are accredited by the Edinburgh Napier University.
  • Teaching methods include lectures, tutorials, individual/group projects, field trips, selected academic journals and articles for readings and subsequent discussion, as well as VIP speaker for special topics or related subjects.
  • Local case studies and examples will be introduced by local teachers to enrich the learning experience.
  • Academic study skills workshops will be delivered in different stages of the learning journey.

The mode of assessment for each module is different but will be generally based on a combination of coursework (including assignments, tests and projects) and the final examination or 100% continuous assessment without examinations.

Each module (except for Dissertation module) consists of 18-hour lecture and 18-hour tutorial.
It consists of both block teaching week and tutorial weeks lasting for approximately 8 weeks.

Lecture:
 

Block Teaching Week (Subject to change)
Wed, Thurs & Fri : 7:00 pm - 9:00 pm/ 7:00 pm - 10:00 pm
Sat : 2:00 pm - 6:00 pm
Sun :10:00 am - 1:00 pm & 2:00 pm - 5:00 pm

Tutorial:
 

Right after the block teaching week, there will be 6 tutorials for each module, and 1-2 tutorials will be delivered each week, (Subject to change):
Any Mon – Fri : 7:00 pm - 10:00 pm

For dissertation, it consists of a block teaching week of 12-hour lecture and 22-hour tutorial and consultations throughout a year. This will be studied in Year 4 (Block 3 & 4).

Applicants shall have:

1. A ‘Good Pass’ # or CGPA of 2.0 in an Advanced Diploma in Hospitality Management / Tourism Management / Tourism and Marketing Management / M.I.C.E.* and Event Management, or a Higher Diploma in Tourism and Events Management / Hotel Management / Tourism and Hospitality Management awarded within HKU system through HKU SPACE;   OR

2. An equivalent award granted by a recognised institution, such as Advanced Diploma/ Associate Degree/ Higher Diploma in M.I.C.E.*/ Festival/ Event Management, Tourism, Leisure or Hospitality Management;   OR

3. An equivalent award granted by a recognised institution in other related disciplines such as Business, Management, Marketing, Communication or Linguistics. These applicants will be considered on a case-by-case basis; and they may be required to take additional module(s) based on individual merit before the start of the programme.

(#): Good Pass: average mark of modules is 60-69 with a passing mark of 50

(*): M.I.C.E: Meetings, Incentive Travels, Conventions and Exhibitions

Application Fee

HK$150

Course Fee
  • Course Fee : £9100 per programme (To be paid in 4 instalments)

    *The tuition fee is reviewed annually and is subject to change without prior notice.
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorBusiness Services

CEF Courses
Impacts of Festivals and Events (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09196-4 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
Service Management (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09197-2 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
Event Management (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09198-0 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
Facilities Planning for Hospitality, Tourism and Events (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time)
COURSE CODE 21Z09199-9 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
Planning and Public Policy for Festivals and Events (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09200-6 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
Conference Management (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09201-4 FEES GBP 631 ENQUIRY 2867-8329/ 2867-8408
Leadership and Innovation for Tourism, Hospitality and Events (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09202-2 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
The Management of MICE Events (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09203-0 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
International Festival and Event Environments (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09204-9 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
Business Tourism (Module from the Bachelor of Arts (with Honours) in Festival and Event Management (Part-Time))
COURSE CODE 21Z09205-7 FEES GBP 820 ENQUIRY 2867-8329/ 2867-8408
Continuing Education Fund reimbursable programme Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.

Application FormDownload Application Form
Application Form

Enrolment Method

The application form for this programme can be obtained from all HKU SPACE enrolment centers. The completed and signed application form must be accompanied by:

  1. Certified true copies of all relevant academic award certificates and transcripts
  2. Copy of applicant’s HK Identity Card
  3. Four recent passport sized color photos
  4. A non-refundable application processing fee of HK$150

October Term

April Term

Application Closing: Mid Aug

Commencement: End Sept/ Early Oct

Application Closing: Early Mar

Commencement: End Mar/ Early Apr

COURSE FEE

The programme is designed on a modular basis, accepting two intakes of students per year in late March and late September. All fees paid are NOT refundable, unless a course is over-subscribed or cancelled. 

Course fees are payable in 4 instalments. Required textbooks are not included in this fee. 

Year 3  (Block 1 & 2)            
1st Instalment (Block 1: 3 modules)     £2,460        
2nd Instalment (Block 2: 3 modules)    £2,460        
Total    £4,920        

Year 4  (Block 3 & 4)
3rd Instalment (Block 3: 2 modules and 1 Dissertation)    £2,090
4th Instalment (Block 4: 2 modules and 1 Dissertation)    £2,090
Total    £4,180

Please note that the fee quoted above apply to Block 1 modules only. These fees may be subject to revisions even after a student is admitted to this programme. Fees for the following Blocks will be advised when you enroll on subsequent modules. Separate fees will be payable for re-sitting the examinations, re-submitting course work and repeating the studies for each module of study.

Payment Method

Applicants may submit the application materials in person and all the original submissions will be returned immediately upon certification by HKU SPACE staff. Successful applicants will pay the course fee of £2,460 bank draft payable to “HKU SPACE” for three modules (for Block 1, Year 3) after receiving the (un)conditional offer letter.

Late applications may only be considered at the discretion of the Programme Leader.

Graduate studentENU Campus

Edinburgh Napier University, United Kingdom

Located in Scotland, Edinburgh Napier University is one of the largest higher education institutions in Scotland with over 17,000 students studying professional and academic programmes at all levels of award. Edinburgh Napier was awarded the Queen’s Anniversary Prize for Higher and Further Education in 2009, a highly prestigious prize, demonstrating the work of a world-class standard of excellence.

Edinburgh Napier University is the most ideal university to study Festival and Event Management because Edinburgh is home to spectacular festivals and major events such as the Fringe and Hogmanay. This city attracts travellers and tourists from all over the world, all year round. As an academic discipline therefore, a wealth of useful experience and information is drawn from the heart of a city rich in culture and creative industries.