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Marketing & Hospitality Hospitality, Tourism & Events

Bachelor of Science (Honours) Cruise Management

Course Code
MS108A
Application Code
1945-MS108A
Study mode
Part-time
Start Date
To be advised
Next intake(s)
04-2022
Duration
21 months
Language
English
Course Fee
Course Fees: HK$98,970* will be paid in 4 terms (Overnight cruise line field trip are not included in this fee)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
Apply Now
Deadline on 09 Sep 2021 (Thu)
Enquiries
28678329
28584750

The Bachelor of Science (Honours) Cruise Management is offered by HKU SPACE in collaboration with the University of Plymouth School of Tourism and Hospitality which is part of the University of Plymouth Faculty of Business. It is an 21-month part-time offshore degree programme which carries the same academic status and recognition as that offered to Plymouth’s on-campus graduates.

The global cruise industry is experiencing rapid growth internationally, there are countless opportunities for rewarding careers on-board ships for those seeking to combine global travel and a career in hospitality and tourism. This programme has been offered at University of Plymouth since 2004 in UK. During this period many of the graduates have pursued permanent careers in the cruise ship sector working with companies such as Celebrity cruises, Royal Caribbean, Disney cruises, Princess cruises as well as P&O and Cunard.

PROGRAMME OBJECTIVES

This programme aims to enable students to gain a thorough understanding of this unique employment area and have a critical awareness of the issues that underpin best practice. In addition, the programme enables students to develop vocationally relevant managerial skills needed for employment in the global cruise industry and the wider hospitality sector. Overnight cruise line field trip and cruise terminal visits will be arranged for students to deepen their understandings of the cruise industry. Students will also have opportunity to apply for the short-term internship on international cruise lines, such as Royal Caribbean International, and Kai Tak Cruise Terminal as this programme aims to provide a world class education for those considering the cruise industry as a genuine career choice.

INTENDED LEARNING OUTCOMES

A. Knowledge and understanding

  1. evaluate critically, from a strategic perspective, the interaction of hospitality systems within the business environment;
  2. evaluate critically the complex interaction of the hospitality customer, the hospitality employee, and the hospitality resource;
  3. demonstrate an understanding of the underpinning principles of business and the ability to apply them creatively;
  4. apply learning and understanding of food operations to meet the needs of society, industry and consumers for high quality, safe and innovative food products;
  5. integrate subject specific knowledge and transferable skills to develop a specialism in depth, conduct a research investigation, and effectively report the findings.

B. Cognitive and intellectual skills

  1. analyse new and/or abstract information and situations without guidance, using a range of appropriate techniques;
  2. transform abstract information and concepts towards a given purpose;
  3. critically evaluate evidence to support conclusions and/or recommendations, reviewing its reliability, validity and significance;
  4. deal with contradictory information and identify reasons for contradictions;
  5. be confident and flexible in defining complex problems and apply appropriate knowledge and skills to their solutions.

C. Key and transferable skills

  1. Transferable communication skills;
  2. Interpersonal and team working skills;
  3. Self-management and professional development skills;
  4. ICT skills;
  5. Numeracy skills.

D. Employment related skills

  1. Problem solving and research methods skills;
  2. An understanding of a variety of common responses to gather relevant information;
  3. Learning skills (reflection/evaluation, synthesis).

E. Practical skills

  1. Presentation and oral communication skills;
  2. Written Communication skills;
  3. Computer and Information Management Technology Skills.

“The theories and real life examples taught in the HKU Space’s Cruise Management Program allows students to get an understanding of the real happenings in the cruise industry and how each of the theories are applied flexibly on a day to day basis.  This knowledge and experience will be invaluable in boosting the students ahead when they are forging their career in the cruise industry.”  By Mr. Kenneth Yau, teacher, Assistant Vice President, Crystal Asia - Business Development, Genting Cruise Lines

Field Trip

Kai Tak Cruise Terminal Field Trip 

The entire programme consists of 8 modules (20 credits each, except for Honours Project with 40 credits).

The programme will have 405 hours of contact in the form of lectures, tutorials and supervision. Except for the Honours Project, each module will consist of 30 hours of lectures and 15 hours of tutorials. Plymouth University will send their professors out to Hong Kong to teach 15 hours for each of the five modules and will supervise the students for the Honours Project module over two terms. Local lecturers accredited by Plymouth University will be appointed by HKU SPACE to deliver three modules with 30-hour lectures and 15-hour tutorial each.

Programme Structure

  1. Leadership+
  2. English for Academic Purposes*
  3. Cruise Operations and Passenger Services*
  4. Managing Service Innovation+
  5. Research Methods*
  6. Hospitality Dynamics+
  7. Honours Project+
  8. Cruise Operations Continuity Planning+

*Modules taught by HKU SPACE lecturers accredited by Plymouth University.
+Modules and Honours Project co-taught by Plymouth University and HKU SPACE lecturers.

Assessment

The mode of assessment for each module is different from module to module but will be generally based on a combination of coursework (including assignments and tests/projects). Throughout the programme, students will be assessed by a combination of report writing, case-study assignments, oral presentation, project and tests (open/closed book).

Delivery 

All modules will be taught in English. Lecture notes, teaching materials and assessments will be in English as well. 

On Campus Transfer

Overseas study opportunities for a full semester will be available for several students to study in Plymouth with all Hong Kong credits being counted toward the qualification. No additional tuition fees will be applied.   

Award

The entire programme consists of 8 modules (20 credits each, except for Honours Project with 40 credits). Students who complete all modules (180 credits) will obtain Bachelor of Science (Honours) Cruise Management. Under extenuating circumstances, students who complete modules 1 - 6, 8 will obtain an ordinary degree, Bachelor of Science Cruise Management.

Further Studies

Upon graduation, students will have developed independent thinking skills, critical analysis of current hospitality and tourism management knowledge. Honours degree students will have undertaken a final-year project which includes data collection and analysis, therefore, students will be well-equipped with research skills necessary for further studies. Graduates with second-class honours are eligible to apply for the Master of Science Tourism and Hospitality Management programme, in collaboration with University of Plymouth at HKU SPACE (Full time: 12 months; Part time: 18 months), and they can enjoy 10% alumni discount of tuition fee.

Application Code 1945-MS108A Apply Online Now
Apply Online Now

Non-Local Higher and Professional Education (Regulation) Ordinance

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.

1. Leadership

The module allows student to explore the role of leadership within organizations and workplaces, with an emphasis on the tourism and hospitality industries, including both the practical and theoretical aspects of leadership and how the concept is changing over time. It also provides an introduction to leadership theories and techniques so that students can review the key elements of leadership and its use for different circumstances.

2. English for Academic Purposes

This module focuses on the academic English language content and skills which students need to master in order to study successfully. Students will receive input on academic vocabulary, academic writing skills, giving presentations and developing critical thinking and research skills. Students will be exposed to a range of teaching methods including lectures, tutorials, group discussions, pair work, watching videos and listening activities. This module is interactive in nature and students are expected to take an active part in classroom activities. Students will be expected to study outside of class time and show initiativein this area and focus on developing their individual language and academic skills.

3. Cruise Operations and Passenger Services​

The module is designed to develop the knowledge and skills acquired in the context of the cruise industry. Operational aspects of cruising combined with passenger services form the main focus. A programme of lectures, seminars and individual projects will help develop student learning in context.

4. Managing Service Innovation

This module explores many aspects that define service strategies for Hospitality and Tourism Management. It has a predominantly student-centred approach to investigating and developing the issues that arise from seminar questions and enables options for individual choice and customised orientation. To evaluate the issues which are important to managing service strategies in the industry. This will entail opportunities to critically examine the theoretical perspectives on service in a variety of settings such as: hotels; licensed retail; conference and events; transport catering; commercial catering; and other sectors.

5. Research Methods (Pre-requisite module for "Honours Project")

This module enables students to apply and justify a range of methods and source material for the purposes of tourism, hospitality and events management research; and to understand and appreciate the potential contributions of disciplines and research approaches that help to explain the nature and development of tourism, hospitality and events management.

6. Hospitality Dynamics

The module establishes a basis from which students can recognise and reflect upon current concepts, trends, and issues related to the hospitality industry and management. In particular, this module aims to analyse specific current issues associated with the hospitality industry; to provide a critical understanding of the dynamics associated with current issues and trends in hospitality management; to construct effective arguments concerning current issues related to the hospitality industry and its management.

7. Honours Project (divided into 2 parts) 

The student integrates subject specific knowledge and skills to develop a specialist area of knowledge in depth and conducts their own research investigation and reports their findings with some guided supervision. This module aims to give the student an opportunity to develop a topic relevant to their programme of study in depth. It also enables a student to show their ability to integrate a range of knowledge and skills in tackling their project topic, whilst giving a student the experience of taking control of a major live assignment.

8. Cruise Operations and Continuity Planning

The module considers the complex issues associated with managing change, evaluating risk and ensuring continuity for cruise operations.  In order to achieve this, a critical appraisal of contemporary industry issues is undertaken. Thereafter, the module uses individual case study work centred on a cruise operation to enable students to apply their understanding of business continuity planning to a realistic problem.

An Optional overnight cruise line field trip at your own expense will be arranged in this module. 

Except for the Honours Project, each module consists of both Block Teaching Week and Tutorial weeks, lasting for approximately 2 months. 

Block Teaching Week (Consecutive four-day lecture, subject to change)

Thurs & Fri : 7:00 pm - 10:00 pm
Sat : 2:00 pm - 6:00 pm
Sun :10:00 am - 1:00 pm & 2:00 pm - 6:00 pm

Tutorial Weeks (Right after the Block Teaching Week, one or two days per week, subject to change)

Any Mon – Fri : 7:00 pm - 10:00 pm

For Honour Project, it consists of 30-hour lecture, 12-hour tutorial and many face-to-face and online consultation sessions. Students will be supervised by Plymouth University lecturers over a period of approximately 8 months.

Applicants shall:

1. hold an Advanced Diploma / Higher Diploma in Hospitality Management / Tourism and Hospitality Management awarded within the HKU system through HKU SPACE;

OR

2. A. (i) hold an Advanced Diploma / Associate Degree / Higher Diploma in Hospitality 
        Management granted by a recognised institution;
        OR
        (ii) hold an Advanced Diploma / Associate Degree / Higher Diplomain other related
        disciplines such as Business, Marketing, Management, Leisure, and Recreation
        Studies granted by a recognized institution;  

   and

   B. Provide evidence of English proficiency such as :
      (a) HKCEE English Language at Level 2; OR
      (b) HKCEE English Language (Syllabus B) at Grade E (Grade C in the case of English
      Language(Syllabus A)); OR
      (c) HKDSE Examination English Language at Level 2; ; OR
      (d) an overall band of 6.0 or above in the IELTS ; OR
      (e) a score of 500 in the paper-based TOEFL or a score of 173 in the computer-based 
      TOEFL and a score of 4.5 in Test of Written English. 

OR

3. have a degree of other disciplines. 

Applicants from (2) and (3) may be considered on a case-by-case basis. Applicants from (2Aii) and (3) may be required to take and pass additional modules based on individual merit before the start of the programme.

Application Fee

HK$150

Course Fee
  • Course Fees: HK$98,970* will be paid in 4 terms (Overnight cruise line field trip are not included in this fee)
    (*The tuition fee is reviewed annually and is subject to change without prior notice.)

Online Application Apply Now

Application FormDownload Application Form
Application Form

Enrolment Method

Specific application form for this programme can be obtained from any HKU SPACE Enrolment Centres, or you may download the form from this website.

All applications must be accompanied by:

  1. a completed Application Form;
  2. certified true copies of both the academic awards and transcripts;
  3. Testimonials or other documentary proof of the applicant's working experience;
  4. Certified true copies of A-level /GSE A-level (if applicable) or HKCEE / GSE result
  5. Certified true copies of IELTS result (if applicable)
  6. Copy of applicant's HK identity card
  7. 1 recent passport sized color photo (For HKU SPACE Lifelong Learner card)
  8. a non-refundable application fee of HK$150

Note: When submitting your application in person at any of the HKU SPACE offices, please bring along the originals of your educational certificates / transcripts and documentary proof of working experience for certification. One set of hard copy of (2) to (6) will be collected and the original materials will be returned immediately upon certification by HKU SPACE staff.

Payment Method

All fees paid are NOT refundable, unless a course is over-subscribed or cancelled.

Course Fees: HK$98,970 will be paid in 4 terms (Required textbooks and Overnight cruise line field trip are not included in this fee)

*Modules taught by HKU SPACE lecturers: HK$5,190 per module
+Modules co-taught by Plymouth University and HKU SPACE lecturers: HK$13,900 per module (Honours Project = 2  modules)

Please note that the fees quoted above apply only to Term 1 modules. These fees may be subject to revisions even after a student is admitted to this programme. Fees for the following terms will be advised when you enroll on subsequent modules.

Separate fees will be payable for re-sitting the examination, re-submitting course work and repeating the studies for each module of study.

 All fees are subject to change without prior notice.

UNIVERSITY OF PLYMOUTH 
英國普理茅斯大學

Plymouth

The University of Plymouth is renowned for high quality, internationally-leading education, research and innovation.

 With a mission to Advance Knowledge and Transform Lives, Plymouth is a top 50 research university ( Research Fortnight Research Power League Table 2014),with clusters of world class research across a wide range of disciplines including marine science and engineering, medicine, robotics and psychology. A three-time winner of the Queen’s Anniversary Prize for Higher and Further Education, the University continues to grow in stature and reputation.

 It has a strong track record for teaching and learning excellence, and has one of the highest numbers of National Teaching Fellows of any UK university. With over 19,000 students, and a further 9,500 studying for Plymouth degree at partner institutions in the UK and around the world, and over 130,000 alumni pursuing their chosen careers globally, it has a growing global presence.

 The mission of Plymouth Business School is to put business ready graduates on the path to a successful career and happy life. With a focus on learning by doing through live briefs, experiential education and students as active researchers the lecturers are dedicated to building resilience, decision making and leadership capabilities in our studnets.

 Staff within the Tourism and Hospitality teaching team also undertake exciting and innovative research covering such subjects as: genocide heritage; tourism and crime prevention; tourism employability; and the development of tourism and heritage related narratives. Plymouth staff have also published articles in top-rated tourism journals such as the Annals of Tourism Research and Tourism Management

The Guardian recently voted Plymouth University as one of the top 14 providers of tourism courses in the UK.

Plymouth has been ranked 14th overall out of 45 by the Guardian University Guide 2018: League Table for Hospitality, Events and Tourism and 12th out of 49 overall by the Sunday Times University Guide 2014: Hospitality, Leisure, Recreation and Tourism. The Complete University Guide 2014 ranked the programme 12th place out of 60 for Hospitality, Leisure, Recreation & Tourism.

Plymouth shortlisted for University of the Year 2012

In 2012, University of Plymouth was shortlisted for one of the most coveted and prestigious awards in the national higher education sector. The institution has been named among six finalists for the University of the Year accolade, in the annual Times Higher Education Awards. It was nominated for Entrepreneurial University of the Year – for a third successive time – and in the Business School of the Year category.