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BusinessInnovation & Entrepreneurship

Executive Certificate in Commercialization of Innovative Products
行政人員證書《創新產品商業化》

New Course
Course Code
EP100A
Application Code
1565-EP100A
Study mode
Part-time
Start Date
11 Jan 2018 (Thu)
Next intake(s)
04-2018
Duration
3 months
Language
English supplemented with Cantonese
Course Fee
HK$6800 per programme

Innovation & Entrepreneurship - ICE Education
Innovation . Creativity . Entrepreneurship
Nurturing Innovators for Hong Kong
The programme aims to:
- Develop innovative and entrepreneurial talents with capabilities to create value by transforming creative ideas into innovative products    for business growth
- Enable students to adopt market-driven innovation process as a guiding framework to access technology relevance as well as market needs for new product development
- Equip students with a set of methodologies to engage the right partners with solid value propositions for commercializing innovative products

CIP PPT 20170727

 

CIP PPT 2

 

 


 

Mr. Henry Ma

Mr. Henry Ma

Speaker:

Mr. Henry C. K. Ma,

  • Principal Lecturer,
  • With 20 years of B2B Marketing Expertise and MBA (Cambridge),
  • Former Business Leader in Global MNCs (GE, 3M, DuPont)

 

As an innovator, engineer, and marketer, Mr. Ma has around 20 years of industry working experience in a few global science companies (such as GE, DuPont, and 3M) as business leader leading cross-functional teams in Greater China and Asia Pacific for market-driven innovation and new product development across different industries. Prior to his current role as the Senior Program Director of HKU SPACE, he was the CMO (Technology & Incubation) of HKUST and the first Director - Materials Innovation of FOSSIL Group (Listed in USA).

 

Academically, Mr. Ma holds an MBA degree from the University of Cambridge and is pursuing his doctoral degree at the University of Hong Kong with research focus on cross-sector (university-industry- government) collaboration, market driven innovation, knowledge transfer, technology commercialization and regional innovation systems in Hong Kong and Mainland China.

 

馬先生畢業於英國劍橋大學(University of Cambridge)獲得工商管理碩士並正在香港大學(University of Hong Kong)修讀博士學位課程; 研究領域為跨界(政產學硏)合作, 市場導向創新, 知識轉移, 科技產業化和區域創新系統(香港與中國大陸);是香港科技大學首任科研市場總監(CMO),主管創新營銷和初創培育。現為香港大學SPACE高級課程主任。

學術研究以外,馬先生有約二十年工業營銷及亞太區管理經驗,曾任職於多家全球性跨國上市集團;其中包括三家美國道瓊斯工業指數公司:通用電氣(GE), 杜邦(DuPont)3M; 亦是美國上市公司FOSSIL Group首任材料創新總監。 篤行"明德格物,學無止境"的治學教育理念。

 

 

Commercialization of Innovative Products

 

Module Content is as follows:

1. Innovation: Assessment and Development

2. Technology Commercialization

3. Strategic Marketing Process

4. Innovation and Growth Execution

5. Collaborative Innovation

Application Code 1565-EP100A -

Days / Time
  • Thursday, 7:00pm - 10:00pm
Duration

- 10 meetings

- 3 hours per meeting

Location: Hong Kong Island: Specific Location To Be Confirmed

Applicants shall hold:

(i) a bachelor's degree awarded by a recognized university or equivalent:

or

(ii) an Assoicate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience.

Applicants with other qualifications and substantial senior level work experience will be considered on individual merit.

Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$6800 per programme

Application Form Download Application Form

Enrolment Method

Complete and return the application form in person to HKU SPACE Enrolment Centre. For venue, please refer to our HKU SPACE website at http://hkuspace.hku.hk/learning-centre. The application must be accompanied with:

a) A non-refundable application fee of HKD150 (Cheque should be crossed and made payable to "HKU SPACE") to be submitted with the application for enrolment. The application fee will be used to cover the cost of processing and is non-refundable.

b) Photocopies of HKID card, relevant certificates/transcripts, and testimonials or other documentary proof of the applicant's working experience. (Please bring original certificates/official transcripts and testimonials/documentary proof of working experience for certification at HKU SPACE Centres).

Payment Method
1. Cash or EPS

Course fees can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify theprogramme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE enrolment centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at anyHKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-freeinstalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online payment

The course fees of all open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services page on the School website.

Notes

  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.

  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.

  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on approved transfers.
  5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
  6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’. Such copies will only normally be issued at the end of a course.