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Change.每天多學一點 改變.可大可小

Leadership Enhancement and Development Innovation, Creativity and Entrepreneurship

Executive Certificate in Start-Up Formula

Course Code
Application Code
Study mode
Start Date
To be advised
3 months
Course Fee
HK$6,800 per programme
2867 8318
2861 0278
How to Apply


The programme aims to:

1. Nurture entrepreneurial talents with the right mindsets and skillsets in creating and sustaining successful start-up business by transforming creative ideas into innovative products;

2. Enable students to understand critical elements in formulating a successful start-up business and assess supporting resources and available funding to build, develop, and sustain new business ventures; and

3. Equip students with a set of methodologies to effectively engage financial investors, key customers, and strategic partners in the early stage of start-up development.




  1. Overview for Entrepreneur
    1. Startup Journey
    2. HK Eco-System for Start-ups
    3. Challenges & Opportunities
  2. Elements to Start
    1. Vision + Passion + Action
    2. Team Formation
    3. Business Idea : From Creativity to Innovation
  3. Building Business Models
    1. Business Model
    2. Exit Strategy
  4. Product and Solution Design
    1. Design Thinking
    2. Lean / Minimum Viable Product
  5. Business Plan & Implementation
    1. Acquiring the First Customer
    2. Go-To-Market Planning and Execution
  6. Financial Management
    1. Sources of Funding
    2. How to Work with Venture Capital



Programme Details



Mr. Albert Au

Speaker: Mr Albert Au

Founder & CEO of AcesoBee Limited

Albert is the founder of AcesoBee (Cyberport Incubation Graduate), the creator of acesome,  a portable and affordable personal Personal Care Plan (PCP) and Point of Care (POC) system transform from the bedside nursing care plan used in Hospital.

A self-made entrepreneur in the eHealth and HealthTech industry, Albert started out as a Healthcare Solutions Specialist at IBM China / Hong Kong., he successfully founded his first business venture and was acquired by Quality Healthcare in 2001.

Albert holds a bachelor degree in Computer Science and an MBA degree from the Hong Kong University of Science and Technology.

區恩庭先生 - 艾草蜂有限公司創始人

區先生現開發醫護通系統是把醫院中使用的床邊護理計劃普及化。區先生是從使醫療及健康科技企業家。區先生曾工作於國際商業機器公司中國/香港的醫療及健康科技部門為醫療解決方案專家。 1999年,區先生首次創業並創辦了當時香港第一的醫療保健網站和香港第二大醫療門診解決方案的軟件供應商的 。 並在2001年被香港上市的卓健醫療服務有限公司和eHealthcareAsia 全面收購。




Speaker: Mr Billy Chung

General Manager, GoAnimate

Billy is currently the General Manager (Asia) of GoAnimate, a US-based company that developed a do-it-yourself (DIY) animation platform to help businesses create amazing animated videos quickly and easily. Its technology has also won a number of industry awards, including four HK ICT awards and one APICTA award. Billy is a business professional with over 15 years of experience running HK listed companies and emerging start-ups. He holds a MBA from the University of Toronto and an undergraduate degree from the University of Waterloo. He is also a finance professional with a number of accounting designations.


鐘定縉先生,GoAnimate Inc 總經理

鍾先生目前是GoAnimate Inc的總經理,GoAnimate是一家美國公司,自身開發了一個動畫平台,幫助企業快速和輕鬆地製作動畫視頻。其技術還獲得了多項行業獎項,包括四項香港ICT獎項和一項APICTA獎項。鍾先生是一位專業人士,擁有超過15年經營香港上市公司和初創企業的經驗。他擁有University of Toronto的工商管理碩士學位和University of Waterloo的學士學位。他還是一名會計專業人員和財務專業人士,擁有多項會計專業資格。



Application Code 1885-EP102A -
Start Date July 2021

Days / Time
  • Tuesday, 7:00pm - 10:00pm

Class Details


- 10 meetings

- 3 hours per meeting

Location: Hong Kong Island (Specific Location To Be Confirmed)

Entry Requirements

Applicants shall hold:

(i) a bachelor's degree awarded by a recognized university or equivalent;


(ii) an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of work experience.

Applicants with other qualifications and substantial senior work experience will be considered on individual merit.


Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$6,800 per programme


Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.


  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.