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Professional Diploma in Marketing

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

Course Code
Application Code

Study mode
Start Date
06 Mar 2023 (Mon)
Next intake(s)
1 year to 2 years
Deadline on 18 Feb 2023 (Sat)
28678499 / 28678471
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Hybrid mode of delivery with face-to-face teaching in classroom and online teaching with recording are offered. Restriction on face-to-face delivery may be imposed depending on the COVID situation. CEF requires a minimum of 70% face-to-face attendance and 50% overall mark to be eligible for reimbursement of tuition fee.

The Professional Diploma in Marketing Programme is developed for individuals who want to equip with strategic understanding of core marketing knowledge and their applications. You will learn how to enhance brand experience and customer engagement through the analysis of market trend and customer journey, effective planning in multichannel marketing communications via integration of digital marketing, social media, conventional marketing promotion tools, and social selling techniques, etc. to uplift the effectiveness in marketing and selling effort in the highly competitive business environment.

For those who come from non-marketing background but have to take up marketing responsibilities in their jobs, this programme will help you build up a solid foundation in marketing and turn your practical experience into tangible marketing qualifications.

The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).QF level 4 logo

March 2023 INTAKE

Application Deadline: 18 February 2023


The Professional Diploma in Marketing programme comprises of the following six modules that can be completed in 1 year (max 2 years) on a part-time basis.

Regular Lectures:
Weekdays 7:00 pm - 10:00 pm (Occasionally on Saturday morning or afternoon)

HKU SPACE Learning Centres

Programme Structure

Professional Diploma in Marketing

  • Marketing Strategies in the Digital Era
  • Consumer Behaviour
  • Multichannel Marketing Communications
  • Digital and Social Media Marketing
  • Public Relations and Event Marketing
  • Professional Selling and Sales Management
Intended Learning Outcomes

On completion of the programme, students should be able to:

  • apply the concept, theories and principles of marketing in the markeing planning and events management process for a variety of organizational contexts and sectors;
  • analyze the trends, social, psychological and cultural influences that impact on marketing and consumer buying behaviour;
  • formulate and apply effective marketing strategies in the marketing of products and services;
  • plan and produce an effective marketing communications plan incorporating digital tools and activities to achieve organisational and marketing objectives;
  • plan, implement and manage business and marketing events for a variety of sectors.
Assessment and Awards
  • Assessment is based on a combination of coursework and examinations. The percentage breakdown of coursework and examinations differs from module to module.
  • Students are required to meet 70% class attendance of each module to be eligible for sitting the examination of the respective courses.
  • Students who complete all 6 modules with not less than 70% attendance will be awarded "Professional Diploma in Marketing" within HKU system through HKU SPACE.
  • Graduates of the Professional Diploma in Marketing meet the education requirements for Associate Membership of HKIM.
  • *Graduates of the Professional Diploma in Marketing may eligible to apply for University of Hull’s BA(Hons) Marketing / Marketing and Management programme.
  • *Graduates of the Professional Diploma in Marketing may eligible to apply for Edinburgh Napier University’s BA (Hons) in Festival and Event Management programme.

*(Bridging courses are required)

Application Code 2075-MK037A Apply Online Now
Apply Online Now

Applicants should:

  • have gained in the HKDSE examination level 2 or above in 5 subjects including English language, and have 2 years of relevant work experience; or
  • have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
  • have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English language, and have 2 years of relevant work experience; or
  • hold the Professional Certificate in Marketing awarded within the HKU system through HKU SPACE; or
  • hold a Diploma/Advanced Diploma awarded by a recognised institution.

[Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.]

Applicants are required to provide the below doucments while appling the programme.

- Certified copies or your academic qualifications;

- A copy of your Hong Kong Identity Card#

# To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong as dependants, who do not need prior approval before taking up full-time and part-time studies. Non-local applicants issued with a valid employment visa also do not need prior approval to pursue part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Admission to a HKU SPACE academic programme/course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, part-time locally accredited taught postgraduate programmes awarded within the HKU System through HKU SPACE.

Application Fee

HK$150 (Non-refundable)

Course Fee
  • HK$4,000 per module
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Consumer Behaviour (Module from Professional Diploma in Marketing)
COURSE CODE 21Z09893-4 FEES $4,000 ENQUIRY 2867-8499
Digital and Social Media Marketing (Module from Professional Diploma in Marketing)
COURSE CODE 21Z10138-2 FEES $4,000 ENQUIRY 2867-8499
Multichannel Marketing Communications (Module from Professional Diploma in Marketing)
COURSE CODE 21Z09894-2 FEES $4,000 ENQUIRY 2867-8499
CEF Courses
Marketing Strategies in the Digital Era (Module from Professional Diploma in Marketing)
COURSE CODE 33Z133931 FEES $4,000 ENQUIRY 2867-8499
Professional Selling and Sales Management (Module from Professional Diploma in Marketing)
COURSE CODE 33Z121917 FEES $4,000 ENQUIRY 2867-8499
Public Relations and Event Marketing (Module from Professional Diploma in Marketing)
COURSE CODE 33Z121909 FEES $4,000 ENQUIRY 2867-8499
Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Professional Diploma in Marketing

  • This course is recognised under the Qualifications Framework (QF Level [4])

The Professional Diploma in Marketing programme has obtained the professional recognition from the Hong Kong Institute of Marketing. The graduates of the Programme may apply separately for the award from the Hong Kong Institute of Marketing.

Hong Kong Institute of Marketing (HKIM) was founded in 1982. It is the ONLY non-profit making and independent professional body for marketers of Hong Kong. 

HKIM has been active in promoting marketing practices and issues in Hong Kong. It is also a promoter of marketing expertise, standards, ethics and knowledge through its activities, training and education programmes.

HKIM is a Founding Member of Continuing Professional Development (CPD) Alliance and the Asia Marketing Federation. 

HKIM logo

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.


  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.